Brandwave

Showpo vs Uniqlo:Which is more popular?

In September 2026, Uniqlo had more branded searches than Showpo among online fashion retailers in Australia. Uniqlo had about 550,000 branded searches, while Showpo had 110,000. Uniqlo made up 16% of all online fashion retailer searches we track, and Showpo accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about online fashion retailers, Uniqlo appeared in three of the four answers and Showpo in two. Uniqlo was mentioned before Showpo in every answer that named either.

Among online fashion retailers in Australia in September 2026

Who do people search for more?

Uniqlo, about 5 searches for every 1 for Showpo

Uniqlo 550K searchesShowpo 110K searches

Who does AI mention more?

Uniqlo, mentioned in 3 of 4 answers, Showpo in 2

Uniqlo in 3 of 4Showpo in 2 of 4

Who does AI recommend more?

Uniqlo, named ahead of Showpo in 3 of 3 answers

Uniqlo first in 3Showpo never first

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Top online fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Uniqlo was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Showpo was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Uniqlo was listed before Showpo in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Iconic1st
  2. Cotton On2nd
  3. ASOS3rd
  4. Country Road4th
  5. Uniqlo5th
  6. Dissh6th
  7. Aje7th
  8. White Fox Boutique8th
  9. Princess Polly9th
  10. +1 more
  11. Showpo11th
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Iconic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Uniqlo3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Country Road3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ASOS3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cotton On2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dissh2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aje2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Showpo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Princess Polly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Meshki1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about online fashion retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Showpo or Uniqlo more popular in search?

This chart shows how often people search Google for Showpo and Uniqlo by name. Each line represents a brand's share of searches for all 13 online fashion retailers we track, month by month, from searches in Australia.

Showpo and Uniqlo among online fashion retailers in Australia, by month

Share of searches by month for Uniqlo, Showpo. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton OnUniqloCountry RoadPrincess PollyThe IconicDisshAjeASOSMeshkiShowpoBeginning BoutiqueHello MollyWhite Fox Boutique
Oct 202526.5%14.5%11.9%9.7%11.9%4.4%3.6%4.4%3.6%4.4%2.4%2%0.88%
Nov 202525.1%13.8%13.8%9.2%13.8%5.1%4.1%3.4%3.4%3.4%2.8%1.2%0.83%
Dec 202529.6%16.3%16.3%7.3%10.9%4.9%3.3%3.3%2.2%2.2%2.2%0.98%0.66%
Jan 202626.3%17.6%11.7%7.9%11.7%5.3%3.5%4.3%3.5%2.9%2.9%1.6%0.87%
Feb 202622.9%18.7%12.5%10.2%10.2%4.6%3.7%4.6%3.7%3.7%2.5%1.7%0.92%
Mar 202627.4%18.5%12.3%8.3%10.1%4.5%3.7%3.7%3.7%3%2.5%1.4%0.91%
Apr 202623.5%19.2%15.7%8.6%10.5%4.7%3.8%3.8%3.1%3.1%1.7%1.4%0.77%
May 202622.2%22.2%14.9%8.1%9.9%4.5%3.6%3.6%3.6%3%2%1.3%0.89%
Jun 202624.2%19.8%13.3%8.9%10.8%4%4%4%3.2%3.2%2.2%1.2%1.2%
Jul 202621.2%21.2%11.6%9.5%11.6%4.3%3.5%5.2%3.5%3.5%2.3%1.6%1%
Aug 202622.8%18.7%12.5%10.2%10.2%4.6%3.7%4.6%3.7%3.7%2.5%1.7%1.1%
Sep 202624%16%13.1%10.7%10.7%4.8%3.9%3.9%3.9%3.2%2.6%2.2%0.79%

How has the Showpo and Uniqlo comparison changed over the last 12 months?

3 findings
  • Uniqlo was ahead of Showpo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Showpo’s share of searches among online fashion retailers in Australia moved from 4.4% to 3.2%, and its estimated monthly branded searches moved from 165K to 110K.
  • Across the 12 months ending September 2026, Uniqlo’s share of searches among online fashion retailers in Australia moved from 14.5% to 16%, and its estimated monthly branded searches held steady at 550K.

How did search popularity change for Australia online fashion retailers in September 2026?

2 changes

  1. In September 2026, Uniqlo lost share of searches among online fashion retailers in Australia, from 18.7% to 16%.

  2. In September 2026, Showpo lost share of searches among online fashion retailers in Australia, from 3.7% to 3.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Showpo’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Showpo

1 branded search term

  • showpo

Uniqlo

1 branded search term

  • uniqlo

How the Brand Demand Index is measured

Other head-to-heads among online fashion retailers

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