Brandwave

How popular isCountry Road?

In September 2026, people searched for Country Road by name about 454,000 times in Australia, about the same as the previous year. These searches made up 13.1% of all Australia online fashion retailer searches, placing Country Road third out of 13 retailers. When we asked both ChatGPT and Google AI Overviews about online fashion retailers, Country Road appeared in three of the four answers and was the fourth most recommended of the 13.

Search and AI answers in September 2026

Country Road is the third most searched of 13 competitors and the fourth most recommended in AI answers.

  1. Cotton OnShare of searches 24%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  2. UniqloShare of searches 16%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  3. Country RoadShare of searches 13.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. Princess PollyShare of searches 10.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 9th
  5. The IconicShare of searches 10.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

+8 more

Country Road website (opens in a new tab)

Follow Country Road and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top online fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Country Road was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Country Road is the fourth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Iconic1st
  2. Cotton On2nd
  3. ASOS3rd
  4. Country Road4th
  5. Uniqlo5th
  6. Dissh6th
  7. Aje7th
  8. White Fox Boutique8th
  9. Princess Polly9th
  10. Beginning Boutique10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Iconic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Uniqlo3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Country Road3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ASOS3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cotton On2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dissh2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aje2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Showpo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Princess Polly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Meshki1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about online fashion retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which online fashion retailers compete with Country Road?

Country Road against online fashion retailers in Australia, by month

Share of searches by month for Cotton On, Uniqlo, Country Road, Princess Polly, The Iconic, Dissh, Aje, ASOS, Meshki, Showpo, Beginning Boutique, Hello Molly. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton OnUniqloCountry RoadPrincess PollyThe IconicDisshAjeASOSMeshkiShowpoBeginning BoutiqueHello MollyWhite Fox Boutique
Oct 202526.5%14.5%11.9%9.7%11.9%4.4%3.6%4.4%3.6%4.4%2.4%2%0.88%
Nov 202525.1%13.8%13.8%9.2%13.8%5.1%4.1%3.4%3.4%3.4%2.8%1.2%0.83%
Dec 202529.6%16.3%16.3%7.3%10.9%4.9%3.3%3.3%2.2%2.2%2.2%0.98%0.66%
Jan 202626.3%17.6%11.7%7.9%11.7%5.3%3.5%4.3%3.5%2.9%2.9%1.6%0.87%
Feb 202622.9%18.7%12.5%10.2%10.2%4.6%3.7%4.6%3.7%3.7%2.5%1.7%0.92%
Mar 202627.4%18.5%12.3%8.3%10.1%4.5%3.7%3.7%3.7%3%2.5%1.4%0.91%
Apr 202623.5%19.2%15.7%8.6%10.5%4.7%3.8%3.8%3.1%3.1%1.7%1.4%0.77%
May 202622.2%22.2%14.9%8.1%9.9%4.5%3.6%3.6%3.6%3%2%1.3%0.89%
Jun 202624.2%19.8%13.3%8.9%10.8%4%4%4%3.2%3.2%2.2%1.2%1.2%
Jul 202621.2%21.2%11.6%9.5%11.6%4.3%3.5%5.2%3.5%3.5%2.3%1.6%1%
Aug 202622.8%18.7%12.5%10.2%10.2%4.6%3.7%4.6%3.7%3.7%2.5%1.7%1.1%
Sep 202624%16%13.1%10.7%10.7%4.8%3.9%3.9%3.9%3.2%2.6%2.2%0.79%

  1. 1.Cotton On

    24%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Uniqlo

    16%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -2.6 points.

  3. 3.Country Road

    13.1%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Princess Polly

    10.7%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.The Iconic

    10.7%

    Held 5th. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Dissh

    4.8%

    Moved from 7th to 6th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Aje

    3.9%

    Moved from 8th to 7th. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.ASOS

    3.9%

    Moved from 6th to 8th. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  9. 9.Meshki

    3.9%

    Held 9th. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Showpo

    3.2%

    Held 10th. 110K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  11. 11.Beginning Boutique

    2.6%

    Held 11th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Hello Molly

    2.2%

    Held 12th. 74K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  13. 13.White Fox Boutique

    0.79%

    Held 13th. 27.1K estimated branded searches, -33.1% vs prior month. Share -0.3 points.

Compare popularity between Country Road and its closest rivals

Every comparison with Country Road

20 comparisons

How has branded search demand for Country Road changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Country Road in Australia held steady, from 457K to 454K.
  • Across the 12 months ending September 2026, Country Road’s share of searches among online fashion retailers in Australia increased from 11.9% to 13.1%.
  • Across the 12 months ending September 2026, Country Road’s share of searches among online fashion retailers in Australia peaked at 16.3% in December 2025 and was lowest at 11.6% in July 2026.

How did search popularity change for Australia online fashion retailers in September 2026?

6 changes

  1. In September 2026, Cotton On gained share of searches among online fashion retailers in Australia, from 22.8% to 24%.

  2. In September 2026, Country Road gained share of searches among online fashion retailers in Australia, from 12.5% to 13.1%.

  3. In September 2026, Princess Polly gained share of searches among online fashion retailers in Australia, from 10.2% to 10.7%.

  4. In September 2026, The Iconic gained share of searches among online fashion retailers in Australia, from 10.2% to 10.7%.

  5. In September 2026, Uniqlo lost share of searches among online fashion retailers in Australia, from 18.7% to 16%.

  6. In September 2026, ASOS lost share of searches among online fashion retailers in Australia, from 4.6% to 3.9%.

How are Country Road’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Country Road’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • country road
  • country road home

Do you work for Country Road? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Country Road compete?

Country Road is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Online fashion retailers3rd of 1313.1%Shown above
Homewares retailers9th of 90.21%Show ranking
Creator with pink hair and a pink jacket

Is Country Road your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free