Brandwave

Adairs vs Country Road:Which is more popular?

In September 2026, Adairs had more branded searches than Country Road among homewares retailers in Australia. Adairs had about 301,000 branded searches, while Country Road had 4,400. Adairs made up 14.3% of all homewares retailer searches we track, and Country Road accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about homewares retailers, Adairs appeared in three of the four answers and Country Road in two. Adairs and Country Road were each mentioned first in one of the two answers.

Among homewares retailers in Australia in September 2026

Who do people search for more?

Adairs, about 68 searches for every 1 for Country Road

Adairs 301K searchesCountry Road 4.4K searches

Who does AI mention more?

Adairs, mentioned in 3 of 4 answers, Country Road in 2

Adairs in 3 of 4Country Road in 2 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Adairs first in 1Country Road first in 1

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Top homewares retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Adairs was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Country Road was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Adairs and Country Road were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freedom1st
  2. Country Road2nd
  3. Adairs3rd
  4. Temple & Webster4th
  5. IKEA5th
  6. Bed Bath N' Table6th
  7. Kmart–
  8. H&M–
  9. Zara Home–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adairs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IKEA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Temple & Webster2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Freedom2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bed Bath N' Table2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Country Road2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • H&M0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zara Home0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about homewares retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Adairs or Country Road more popular in search?

This chart shows how often people search Google for Adairs and Country Road by name. Each line represents a brand's share of searches for all nine homewares retailers we track, month by month, from searches in Australia.

Adairs and Country Road among homewares retailers in Australia, by month

Share of searches by month for Adairs, Country Road. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEATemple & WebsterAdairsFreedomBed Bath N' TableKmartH&MZara HomeCountry Road
Oct 202557%17.1%17.1%6.3%1.5%0.11%0.46%0.25%0.25%
Nov 202556.2%20.7%13.8%6.2%2.3%0.07%0.3%0.2%0.3%
Dec 202561.1%15%15%5.5%2.5%0.08%0.33%0.18%0.27%
Jan 202668.1%13.7%11.2%5%1.2%0.16%0.37%0.16%0.13%
Feb 202665.7%16.1%10.8%4.8%1.5%0.19%0.43%0.29%0.19%
Mar 202661.3%15%15%5.5%2%0.15%0.49%0.27%0.18%
Apr 202667.7%13.6%11.1%5%1.5%0.11%0.45%0.24%0.2%
May 202660.5%14.8%14.8%6.7%2%0.15%0.49%0.27%0.22%
Jun 202656.5%16.9%13.9%6.2%1.5%4.1%0.46%0.25%0.17%
Jul 202661.7%15.1%12.4%5.6%1.7%2.5%0.5%0.33%0.18%
Aug 202662.3%15.3%12.5%5.6%1.7%1.7%0.5%0.34%0.18%
Sep 202657.8%17.4%14.3%6.4%1.9%1.1%0.47%0.38%0.21%

How has the Adairs and Country Road comparison changed over the last 12 months?

3 findings
  • Adairs was ahead of Country Road in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adairs’ share of searches among homewares retailers in Australia moved from 17.1% to 14.3%, and its estimated monthly branded searches moved from 450K to 301K.
  • Across the 12 months ending September 2026, Country Road’s share of searches among homewares retailers in Australia moved from 0.25% to 0.21%, and its estimated monthly branded searches moved from 6.6K to 4.4K.

How did search popularity change for Australia homewares retailers in September 2026?

2 changes

  1. In September 2026, Adairs gained share of searches among homewares retailers in Australia, from 12.5% to 14.3%.

  2. Estimated monthly branded searches for Country Road in Australia fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adairs’ and Country Road’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adairs

1 branded search term

  • adairs

Country Road

1 branded search term

  • country road home

How the Brand Demand Index is measured

Other head-to-heads among homewares retailers

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