Country Road vs Temple & Webster:Which is more popular?
In September 2026, Temple & Webster had more branded searches than Country Road among homewares retailers in Australia. Temple & Webster had about 368,000 branded searches, while Country Road had 4,400. Temple & Webster made up 17.4% of all homewares retailer searches we track, and Country Road accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about homewares retailers, Country Road and Temple & Webster each appeared in two of the four answers. Country Road was mentioned before Temple & Webster in every answer.
Who do people search for more?
Temple & Webster, about 84 searches for every 1 for Country Road
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Country Road, named ahead of Temple & Webster in every answer
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Top homewares retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Country Road and Temple & Webster were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Country Road was listed before Temple & Webster in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Freedom1st- Country Road2nd
Adairs3rd- Temple & Webster4th
IKEA5th
Bed Bath N' Table6th
Kmart–
H&M–
Zara Home–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adairs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- IKEA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Temple & Webster2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Freedom2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bed Bath N' Table2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Country Road2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- H&M0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Zara Home0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about homewares retailers
4 answers
Asked ChatGPT
“Where should I buy homewares in Australia?”
Asked ChatGPT
“What are the best homewares stores in Australia?”
Asked ChatGPT
“Where can I buy good quality bedding in Australia?”
Searched Google, AI Overview
“homewares”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“home decor stores”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Country Road or Temple & Webster more popular in search?
This chart shows how often people search Google for Country Road and Temple & Webster by name. Each line represents a brand's share of searches for all nine homewares retailers we track, month by month, from searches in Australia.
Share of searches by month for Temple & Webster, Country Road. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Temple & Webster | Adairs | Freedom | Bed Bath N' Table | Kmart | H&M | Zara Home | Country Road |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 17.1% | 17.1% | 6.3% | 1.5% | 0.11% | 0.46% | 0.25% | 0.25% |
| Nov 2025 | 56.2% | 20.7% | 13.8% | 6.2% | 2.3% | 0.07% | 0.3% | 0.2% | 0.3% |
| Dec 2025 | 61.1% | 15% | 15% | 5.5% | 2.5% | 0.08% | 0.33% | 0.18% | 0.27% |
| Jan 2026 | 68.1% | 13.7% | 11.2% | 5% | 1.2% | 0.16% | 0.37% | 0.16% | 0.13% |
| Feb 2026 | 65.7% | 16.1% | 10.8% | 4.8% | 1.5% | 0.19% | 0.43% | 0.29% | 0.19% |
| Mar 2026 | 61.3% | 15% | 15% | 5.5% | 2% | 0.15% | 0.49% | 0.27% | 0.18% |
| Apr 2026 | 67.7% | 13.6% | 11.1% | 5% | 1.5% | 0.11% | 0.45% | 0.24% | 0.2% |
| May 2026 | 60.5% | 14.8% | 14.8% | 6.7% | 2% | 0.15% | 0.49% | 0.27% | 0.22% |
| Jun 2026 | 56.5% | 16.9% | 13.9% | 6.2% | 1.5% | 4.1% | 0.46% | 0.25% | 0.17% |
| Jul 2026 | 61.7% | 15.1% | 12.4% | 5.6% | 1.7% | 2.5% | 0.5% | 0.33% | 0.18% |
| Aug 2026 | 62.3% | 15.3% | 12.5% | 5.6% | 1.7% | 1.7% | 0.5% | 0.34% | 0.18% |
| Sep 2026 | 57.8% | 17.4% | 14.3% | 6.4% | 1.9% | 1.1% | 0.47% | 0.38% | 0.21% |
How has the Country Road and Temple & Webster comparison changed over the last 12 months?
3 findings
- Temple & Webster was ahead of Country Road in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Country Road’s share of searches among homewares retailers in Australia moved from 0.25% to 0.21%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Temple & Webster’s share of searches among homewares retailers in Australia moved from 17.1% to 17.4%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for Australia homewares retailers in September 2026?
2 changes
In September 2026, Temple & Webster gained share of searches among homewares retailers in Australia, from 15.3% to 17.4%.
Estimated monthly branded searches for Country Road in Australia fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Country Road’s and Temple & Webster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Country Road
1 branded search term
- country road home
Temple & Webster
1 branded search term
- temple and webster
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