Kmart vs Russell Hobbs:Which is more popular?
In September 2026, Kmart had more branded searches than Russell Hobbs among air fryer brands in Australia. Kmart had about 33,100 branded searches, while Russell Hobbs had 3,600. Kmart made up 28.4% of all air fryer brand searches we track, and Russell Hobbs accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about air fryer brands, Kmart appeared in one of the five answers and Russell Hobbs in none.
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Top air fryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kmart was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Russell Hobbs did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ninja1st
Philips2nd
Breville3rd
Kmart4th
Tefal5th
Sunbeam5th
Russell Hobbs–
COSORI–
Kogan–
NutriBullet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tefal2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sunbeam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breville2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kmart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COSORI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NutriBullet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air fryer brands
5 answers
Asked ChatGPT
“What's the best air fryer in Australia?”
Asked ChatGPT
“Which air fryer brand is most reliable?”
Asked ChatGPT
“Which air fryer is best for a family?”
Searched Google, AI Overview
“air fryer”
Searched Google, AI Overview
“best air fryer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Kmart or Russell Hobbs more popular in search?
This chart shows how often people search Google for Kmart and Russell Hobbs by name. Each line represents a brand's share of searches for all ten air fryer brands we track, month by month, from searches in Australia.
Share of searches by month for Kmart, Russell Hobbs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | Kmart | Philips | Tefal | Sunbeam | Russell Hobbs | Breville | COSORI | Kogan | NutriBullet |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 30.1% | 16.5% | 4.9% | 4% | 2.6% | 2.2% | 0.8% | 1.2% | 0.8% |
| Nov 2025 | 37.3% | 25% | 20.4% | 5% | 4.1% | 2.7% | 2.7% | 0.99% | 0.99% | 0.8% |
| Dec 2025 | 37.9% | 25.3% | 20.7% | 4.1% | 4.1% | 2.8% | 2.3% | 0.81% | 1% | 1% |
| Jan 2026 | 39.5% | 26.4% | 17.7% | 4.3% | 3.5% | 2.9% | 2.3% | 1.3% | 1% | 1% |
| Feb 2026 | 41.9% | 28% | 15.3% | 3.7% | 3.7% | 2.5% | 2% | 1% | 0.91% | 0.91% |
| Mar 2026 | 38.8% | 31.7% | 14.2% | 3.5% | 2.8% | 2.8% | 1.8% | 2.8% | 0.96% | 0.69% |
| Apr 2026 | 43.5% | 29.1% | 13% | 3.9% | 3.2% | 2.6% | 2.1% | 1.1% | 0.88% | 0.63% |
| May 2026 | 43.6% | 29.1% | 13% | 3.9% | 3.2% | 2.6% | 2.1% | 0.88% | 0.88% | 0.77% |
| Jun 2026 | 50.6% | 22.6% | 12.4% | 5.5% | 2.5% | 2.5% | 1.6% | 1.1% | 0.68% | 0.6% |
| Jul 2026 | 42.3% | 28.3% | 12.6% | 4.6% | 3.8% | 2.5% | 2% | 2% | 1.1% | 0.75% |
| Aug 2026 | 41.1% | 27.5% | 12.3% | 4.5% | 3.7% | 3% | 2.4% | 1.6% | 1.1% | 3% |
| Sep 2026 | 42.4% | 28.4% | 12.7% | 4.6% | 3.8% | 3.1% | 2.1% | 1.4% | 0.86% | 0.75% |
Kmart sells other things too, so only its searches that name this product count here, like “kmart air fryer”.
How has the Kmart and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Kmart was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kmart’s share of searches among air fryer brands in Australia moved from 30.1% to 28.4%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among air fryer brands in Australia moved from 2.6% to 3.1%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
How did search popularity change for Australia air fryer brands in September 2026?
2 changes
In September 2026, Kmart gained share of searches among air fryer brands in Australia, from 27.5% to 28.4%.
Russell Hobbs’ share of searches among air fryer brands in Australia has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kmart’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kmart
1 branded search term
- kmart air fryer
Russell Hobbs
1 branded search term
- russell hobbs air fryer
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