Youth fashion retailers in Australia:Which are most popular?

Name: Youth fashion retailers in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Cotton On was the most searched youth fashion retailer in Australia, accounting for 16.6% of all searches among the 15 retailers we track. When we checked with ChatGPT and Google AI Overviews, Cotton On, Uniqlo and The Iconic were mentioned most often, in four of the five answers. Cotton On was recommended most often, coming first in four out of five responses.

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Top youth fashion retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Cotton On, Uniqlo and The Iconic were mentioned most often, in four of the five answers. Cotton On was recommended most often, coming first in four out of five answers. Factorie was second, and Glassons was third. Edge Clothing, which ranked 14th in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Cotton On	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Uniqlo	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
The Iconic	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Glassons	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
City Beach	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
H&M	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Universal Store	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Ghanda	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Factorie	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Kmart	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Zara	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Jay Jays	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Princess Polly	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Supré	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Edge Clothing	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Cotton On4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Iconic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Glassons3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
City Beach3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
H&M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Universal Store3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ghanda3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Factorie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kmart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zara2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jay Jays2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Princess Polly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Supré1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Edge Clothing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about youth fashion retailers

5 answers

Asked ChatGPT
“What are the most popular clothing stores for teens in Australia?”
1. 1Cotton On
2. 2Factorie
3. 3H&M
4. 4Glassons
5. 5Universal Store
6. 6Ghanda
7. 7Supré
8. 8City Beach
9. 9Zara
10. 10Uniqlo
11. 11Jay Jays
12. 12Kmart
Asked ChatGPT
“Where do Australian teenagers like to shop for clothes?”
1. 1Cotton On
2. 2Factorie
3. 3Glassons
4. 4Jay Jays
5. 5Universal Store
6. 6Zara
7. 7H&M
8. 8Uniqlo
9. 9Kmart
10. 10The Iconic
11. 11City Beach
Asked ChatGPT
“What are the best affordable clothing stores for young women in Australia?”
1. 1Cotton On
2. 2Factorie
3. 3Glassons
4. 4H&M
5. 5Kmart
6. 6Uniqlo
7. 7The Iconic
Searched Google, AI Overview
“teen clothing”
1. 1The Iconic
2. 2Ghanda
Searched Google, AI Overview
“clothing stores for teens”
1. 1Cotton On
2. 2Ghanda
3. 3City Beach
4. 4Universal Store
5. 5Princess Polly
6. 6Uniqlo
7. 7The Iconic

Not named in any answer:

Edge Clothing

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Which youth fashion retailers do people search for most?

This chart shows how often people search Google for each youth fashion retailer by name. Each line represents a brand's share of searches for all 15 youth fashion retailers we track, month by month, from searches in Australia.

Share of searches among youth fashion retailers in Australia, by month

Month	Cotton On	Glassons	Uniqlo	City Beach	Princess Polly	Supré	The Iconic	Zara	H&M	Universal Store	Ghanda	Factorie	Jay Jays	Edge Clothing	Kmart
Oct 2025	19.9%	9%	10.9%	9%	7.3%	6%	9%	7.3%	6%	6%	4.9%	2.2%	2.2%	0.24%	0.13%
Nov 2025	18.3%	8.2%	10.1%	10.1%	6.7%	6.7%	10.1%	6.7%	5.5%	6.7%	5.5%	3%	2%	0.22%	0.1%
Dec 2025	19.7%	8.9%	10.9%	10.9%	4.9%	5.9%	7.3%	7.3%	5.9%	7.3%	4.9%	3.2%	2.7%	0.24%	0.11%
Jan 2026	18.1%	9.9%	12.1%	9.9%	5.4%	5.4%	8.1%	8.1%	6.6%	6.6%	4.4%	3%	2%	0.22%	0.12%
Feb 2026	16.9%	11.3%	13.8%	7.6%	7.6%	6.2%	7.6%	7.6%	6.2%	6.2%	4.1%	2.8%	1.9%	0.2%	0.14%
Mar 2026	19.8%	10.9%	13.3%	7.3%	6%	6%	7.3%	8.9%	6%	6%	4%	2.7%	1.8%	0.24%	0.13%
Apr 2026	16.7%	11.2%	13.7%	7.5%	6.1%	6.1%	7.5%	9.1%	6.1%	6.1%	5%	2.7%	1.8%	0.25%	0.13%
May 2026	16.4%	11%	16.4%	6%	6%	6%	7.3%	9%	6%	6%	4.9%	2.7%	1.8%	0.24%	0.13%
Jun 2026	16.9%	11.3%	13.8%	6.2%	6.2%	6.2%	7.6%	9.3%	6.2%	6.2%	5.1%	2.8%	1.9%	0.3%	0.11%
Jul 2026	15.2%	10.2%	15.2%	6.8%	6.8%	5.6%	8.3%	8.3%	6.8%	5.6%	5.6%	3.1%	2.1%	0.22%	0.12%
Aug 2026	16.8%	11.2%	13.7%	7.5%	7.5%	6.1%	7.5%	7.5%	6.1%	6.1%	5%	2.8%	1.8%	0.2%	0.11%
Sep 2026	16.6%	11.1%	11.1%	9.1%	7.4%	7.4%	7.4%	7.4%	6.1%	6.1%	5%	2.7%	2.2%	0.24%	0.13%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Cotton On	16.6%	823K	0%	-0.2 points
2, moved from 3rd to 2nd	Glassons	11.1%	550K	0%	-0.1 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Uniqlo	11.1%	550K	-18.3%	-2.6 pointsmoved from 2nd to 3rd
4, held 4th	City Beach	9.1%	450K	+22.3%	+1.6 points
5, held 5th	Princess Polly	7.4%	368K	0%	-0.1 points
6, moved from 9th to 6th	Supré Cotton On	7.4%	368K	+22.3%	+1.3 pointsmoved from 9th to 6th
7, moved from 6th to 7th	The Iconic	7.4%	368K	0%	-0.1 pointsmoved from 6th to 7th
8, moved from 7th to 8th	Zara	7.4%	368K	0%	-0.1 pointsmoved from 7th to 8th
9, moved from 8th to 9th	H&M	6.1%	301K	0%	-0.1 pointsmoved from 8th to 9th
10, held 10th	Universal Store	6.1%	301K	0%	-0.1 points
11, held 11th	Ghanda	5%	246K	0%	0 points
12, held 12th	Factorie Cotton On	2.7%	135K	0%	0 points
13, held 13th	Jay Jays	2.2%	110K	+21.5%	+0.4 points
14, held 14th	Edge Clothing	0.24%	12.1K	+22.2%	0 points
15, held 15th	Kmart	0.13%	6.6K	+22.2%	0 points

1.Cotton On
16.6%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.Glassons
11.1%
Moved from 3rd to 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.Uniqlo
11.1%
Moved from 2nd to 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -2.6 points.
4.City Beach
9.1%
Held 4th. 450K estimated branded searches, +22.3% vs prior month. Share +1.6 points.
5.Princess Polly
7.4%
Held 5th. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Supré
7.4%
Moved from 9th to 6th. 368K estimated branded searches, +22.3% vs prior month. Share +1.3 points.
7.The Iconic
7.4%
Moved from 6th to 7th. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.Zara
7.4%
Moved from 7th to 8th. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.H&M
6.1%
Moved from 8th to 9th. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.Universal Store
6.1%
Held 10th. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.Ghanda
5%
Held 11th. 246K estimated branded searches, 0% vs prior month. Share 0 points.
12.Factorie
2.7%
Held 12th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
13.Jay Jays
2.2%
Held 13th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.
14.Edge Clothing
0.24%
Held 14th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.
15.Kmart
0.13%
Held 15th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

Kmart sells other things too, so only its searches that name this product count here, like “kmart clothing”.

Which brand is most popular in search among youth fashion retailers in Australia?

15 brands

In September 2026, Cotton On was the most searched among youth fashion retailers in Australia, with an estimated 823K branded searches, 16.6% of all searches for the 15 we track. Glassons is in 2nd place, 5.5 percentage points behind at 11.1%.

Australia youth fashion retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Cotton On	19.9% → 16.6%	19.9%Oct 2025	15.2%Jul 2026	1st
Glassons	9% → 11.1%	11.3%Jun 2026	8.2%Nov 2025	4th → 2nd
Uniqlo	10.9% → 11.1%	16.4%May 2026	10.1%Nov 2025	2nd → 3rd
City Beach	9% → 9.1%	10.9%Dec 2025	6%May 2026	3rd → 4th
Princess Polly	7.3% → 7.4%	7.6%Feb 2026	4.9%Dec 2025	6th → 5th
Supré	6% → 7.4%	7.4%Sep 2026	5.4%Jan 2026	9th → 6th
The Iconic	9% → 7.4%	10.1%Nov 2025	7.3%Dec 2025	5th → 7th
Zara	7.3% → 7.4%	9.3%Jun 2026	6.7%Nov 2025	7th → 8th
H&M	6% → 6.1%	6.8%Jul 2026	5.5%Nov 2025	8th → 9th
Universal Store	6% → 6.1%	7.3%Dec 2025	5.6%Jul 2026	10th
Ghanda	4.9% → 5%	5.6%Jul 2026	4%Mar 2026	11th
Factorie	2.2% → 2.7%	3.2%Dec 2025	2.2%Oct 2025	12th
Jay Jays	2.2%	2.7%Dec 2025	1.8%Mar 2026	13th
Edge Clothing	0.24%	0.3%Jun 2026	0.2%Aug 2026	14th
Kmart	0.13%	0.14%Feb 2026	0.1%Nov 2025	15th

Each finding as a sentence

Across the 12 months ending September 2026, Cotton On’s share of searches among youth fashion retailers in Australia decreased from 19.9% to 16.6%.
Across the 12 months ending September 2026, Glassons’ share of searches among youth fashion retailers in Australia increased from 9% to 11.1%.
Across the 12 months ending September 2026, Supré’s share of searches among youth fashion retailers in Australia increased from 6% to 7.4%.
Across the 12 months ending September 2026, The Iconic’s share of searches among youth fashion retailers in Australia decreased from 9% to 7.4%.
Across the 12 months ending September 2026, Factorie’s share of searches among youth fashion retailers in Australia increased from 2.2% to 2.7%.
Across the 12 months ending September 2026, Cotton On’s share of searches among youth fashion retailers in Australia peaked at 19.9% in October 2025 and was lowest at 15.2% in July 2026.
Across the 12 months ending September 2026, Glassons’ share of searches among youth fashion retailers in Australia peaked at 11.3% in June 2026 and was lowest at 8.2% in November 2025.
Across the 12 months ending September 2026, Uniqlo’s share of searches among youth fashion retailers in Australia peaked at 16.4% in May 2026 and was lowest at 10.1% in November 2025.
Across the 12 months ending September 2026, City Beach’s share of searches among youth fashion retailers in Australia peaked at 10.9% in December 2025 and was lowest at 6% in May 2026.
Across the 12 months ending September 2026, Princess Polly’s share of searches among youth fashion retailers in Australia peaked at 7.6% in February 2026 and was lowest at 4.9% in December 2025.
Across the 12 months ending September 2026, Supré’s share of searches among youth fashion retailers in Australia peaked at 7.4% in September 2026 and was lowest at 5.4% in January 2026.
Across the 12 months ending September 2026, The Iconic’s share of searches among youth fashion retailers in Australia peaked at 10.1% in November 2025 and was lowest at 7.3% in December 2025.
Across the 12 months ending September 2026, Zara’s share of searches among youth fashion retailers in Australia peaked at 9.3% in June 2026 and was lowest at 6.7% in November 2025.
Across the 12 months ending September 2026, H&M’s share of searches among youth fashion retailers in Australia peaked at 6.8% in July 2026 and was lowest at 5.5% in November 2025.
Across the 12 months ending September 2026, Universal Store’s share of searches among youth fashion retailers in Australia peaked at 7.3% in December 2025 and was lowest at 5.6% in July 2026.
Across the 12 months ending September 2026, Ghanda’s share of searches among youth fashion retailers in Australia peaked at 5.6% in July 2026 and was lowest at 4% in March 2026.
Across the 12 months ending September 2026, Factorie’s share of searches among youth fashion retailers in Australia peaked at 3.2% in December 2025 and was lowest at 2.2% in October 2025.
Across the 12 months ending September 2026, Glassons rose from 4th to 2nd among youth fashion retailers in Australia.
Across the 12 months ending September 2026, Uniqlo fell from 2nd to 3rd among youth fashion retailers in Australia.
Across the 12 months ending September 2026, City Beach fell from 3rd to 4th among youth fashion retailers in Australia.
Across the 12 months ending September 2026, Princess Polly rose from 6th to 5th among youth fashion retailers in Australia.
Across the 12 months ending September 2026, Supré rose from 9th to 6th among youth fashion retailers in Australia.
Across the 12 months ending September 2026, The Iconic fell from 5th to 7th among youth fashion retailers in Australia.
Across the 12 months ending September 2026, Zara fell from 7th to 8th among youth fashion retailers in Australia.
Across the 12 months ending September 2026, H&M fell from 8th to 9th among youth fashion retailers in Australia.
Across the 12 months ending September 2026, Universal Store, Ghanda, Jay Jays, Edge Clothing and Kmart held steady: their share of searches among youth fashion retailers in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia youth fashion retailers in September 2026?

8 changes

In September 2026, Supré overtook The Iconic and 2 others to rank 6th among youth fashion retailers in Australia, with 7.4% of the searches.
In September 2026, City Beach gained share of searches among youth fashion retailers in Australia, from 7.5% to 9.1%.
In September 2026, Uniqlo lost share of searches among youth fashion retailers in Australia, from 13.7% to 11.1%.
Zara’s share of searches among youth fashion retailers in Australia has lost ground for 3 months in a row, from 9.3% to 7.4% in September 2026.
In September 2026, Glassons rose from 3rd to 2nd among youth fashion retailers in Australia.
Estimated monthly branded searches for Factorie in Australia rose 22.7% over 12 measured months, from 110K to 135K in September 2026.
Estimated monthly branded searches for The Iconic in Australia fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Estimated monthly branded searches for Cotton On in Australia fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

How are branded searches counted for youth fashion retailers?

15 search terms

Each brand's share of searches among youth fashion retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.