How popular isKmart?
In September 2026, people searched for Kmart by name about 4.2 million times in Australia, a 32.2% decrease from the previous year. These searches made up 0.13% of all Australia youth fashion retailer searches, placing Kmart 15th out of 15 retailers. When we asked both ChatGPT and Google AI Overviews about youth fashion retailers, Kmart appeared in three of the five answers and was the 12th most recommended of the 15.
Kmart is the 15th most searched of 15 competitors and the 12th most recommended in AI answers.
Cotton OnShare of searches 16.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
GlassonsShare of searches 11.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
UniqloShare of searches 11.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 9th
City BeachShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
KmartShare of searches 0.13%Mentioned in 3 of 5 AI answersPlace in AI recommendations 12th
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Top youth fashion retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kmart was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kmart is the 12th most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cotton On4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Iconic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Glassons3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- City Beach3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
H&M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Universal Store3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ghanda3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Factorie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kmart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about youth fashion retailers
5 answers
Asked ChatGPT
“What are the most popular clothing stores for teens in Australia?”
Asked ChatGPT
“Where do Australian teenagers like to shop for clothes?”
Asked ChatGPT
“What are the best affordable clothing stores for young women in Australia?”
Searched Google, AI Overview
“teen clothing”
Searched Google, AI Overview
“clothing stores for teens”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Which youth fashion retailers compete with Kmart?
Share of searches by month for Cotton On, Glassons, Uniqlo, City Beach, Princess Polly, Supré, The Iconic, Zara, H&M, Universal Store, Ghanda, Factorie, Jay Jays, Kmart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Glassons | Uniqlo | City Beach | Princess Polly | Supré | The Iconic | Zara | H&M | Universal Store | Ghanda | Factorie | Jay Jays | Edge Clothing | Kmart |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.9% | 9% | 10.9% | 9% | 7.3% | 6% | 9% | 7.3% | 6% | 6% | 4.9% | 2.2% | 2.2% | 0.24% | 0.13% |
| Nov 2025 | 18.3% | 8.2% | 10.1% | 10.1% | 6.7% | 6.7% | 10.1% | 6.7% | 5.5% | 6.7% | 5.5% | 3% | 2% | 0.22% | 0.1% |
| Dec 2025 | 19.7% | 8.9% | 10.9% | 10.9% | 4.9% | 5.9% | 7.3% | 7.3% | 5.9% | 7.3% | 4.9% | 3.2% | 2.7% | 0.24% | 0.11% |
| Jan 2026 | 18.1% | 9.9% | 12.1% | 9.9% | 5.4% | 5.4% | 8.1% | 8.1% | 6.6% | 6.6% | 4.4% | 3% | 2% | 0.22% | 0.12% |
| Feb 2026 | 16.9% | 11.3% | 13.8% | 7.6% | 7.6% | 6.2% | 7.6% | 7.6% | 6.2% | 6.2% | 4.1% | 2.8% | 1.9% | 0.2% | 0.14% |
| Mar 2026 | 19.8% | 10.9% | 13.3% | 7.3% | 6% | 6% | 7.3% | 8.9% | 6% | 6% | 4% | 2.7% | 1.8% | 0.24% | 0.13% |
| Apr 2026 | 16.7% | 11.2% | 13.7% | 7.5% | 6.1% | 6.1% | 7.5% | 9.1% | 6.1% | 6.1% | 5% | 2.7% | 1.8% | 0.25% | 0.13% |
| May 2026 | 16.4% | 11% | 16.4% | 6% | 6% | 6% | 7.3% | 9% | 6% | 6% | 4.9% | 2.7% | 1.8% | 0.24% | 0.13% |
| Jun 2026 | 16.9% | 11.3% | 13.8% | 6.2% | 6.2% | 6.2% | 7.6% | 9.3% | 6.2% | 6.2% | 5.1% | 2.8% | 1.9% | 0.3% | 0.11% |
| Jul 2026 | 15.2% | 10.2% | 15.2% | 6.8% | 6.8% | 5.6% | 8.3% | 8.3% | 6.8% | 5.6% | 5.6% | 3.1% | 2.1% | 0.22% | 0.12% |
| Aug 2026 | 16.8% | 11.2% | 13.7% | 7.5% | 7.5% | 6.1% | 7.5% | 7.5% | 6.1% | 6.1% | 5% | 2.8% | 1.8% | 0.2% | 0.11% |
| Sep 2026 | 16.6% | 11.1% | 11.1% | 9.1% | 7.4% | 7.4% | 7.4% | 7.4% | 6.1% | 6.1% | 5% | 2.7% | 2.2% | 0.24% | 0.13% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 16.6% | 823K | 0% | -0.2 points | |
| 2, moved from 3rd to 2nd | 11.1% | 550K | 0% | -0.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 11.1% | 550K | -18.3% | -2.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.1% | 450K | +22.3% | +1.6 points | |
| 5, held 5th | 7.4% | 368K | 0% | -0.1 points | |
| 6, moved from 9th to 6th | 7.4% | 368K | +22.3% | +1.3 pointsmoved from 9th to 6th | |
| 7, moved from 6th to 7th | 7.4% | 368K | 0% | -0.1 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 7.4% | 368K | 0% | -0.1 pointsmoved from 7th to 8th | |
| 9, moved from 8th to 9th | 6.1% | 301K | 0% | -0.1 pointsmoved from 8th to 9th | |
| 10, held 10th | 6.1% | 301K | 0% | -0.1 points | |
| 11, held 11th | 5% | 246K | 0% | 0 points | |
| 12, held 12th | 2.7% | 135K | 0% | 0 points | |
| 13, held 13th | 2.2% | 110K | +21.5% | +0.4 points | |
| 14, held 14th | 0.24% | 12.1K | +22.2% | 0 points | |
| 15, held 15th | 0.13% | 6.6K | +22.2% | 0 points |
16.6%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.
Glassons11.1%
Moved from 3rd to 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Uniqlo11.1%
Moved from 2nd to 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -2.6 points.
9.1%
Held 4th. 450K estimated branded searches, +22.3% vs prior month. Share +1.6 points.
7.4%
Held 5th. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Supré7.4%
Moved from 9th to 6th. 368K estimated branded searches, +22.3% vs prior month. Share +1.3 points.
7.4%
Moved from 6th to 7th. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Zara7.4%
Moved from 7th to 8th. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
H&M6.1%
Moved from 8th to 9th. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.1%
Held 10th. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.
Ghanda5%
Held 11th. 246K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Factorie2.7%
Held 12th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
13.
Jay Jays2.2%
Held 13th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.
0.24%
Held 14th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.
15.
Kmart0.13%
Held 15th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
Kmart sells other things too, so only its searches that name this product count here, like “kmart clothing”.
Compare popularity between Kmart and its closest rivals
Every comparison with Kmart
66 comparisons
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- Ghanda vs Kmart
- Glassons vs Kmart
- H&M vs Kmart
- Jay Jays vs Kmart
- Kmart vs Momento
- Kmart vs Portmans
- Kmart vs Princess Polly
- Kmart vs Sportsgirl
- Kmart vs Supré
- Kmart vs The Iconic
- Kmart vs Uniqlo
- Kmart vs Universal Store
- Kmart vs Zara
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How has branded search demand for Kmart changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kmart in Australia fell from 6.2M to 4.2M.
- Across the 12 months ending September 2026, Kmart’s share of searches among youth fashion retailers in Australia held steady at 0.13%.
How did search popularity change for Australia youth fashion retailers in September 2026?
6 changes
In September 2026, Supré overtook The Iconic and 2 others to rank 6th among youth fashion retailers in Australia, with 7.4% of the searches.
In September 2026, City Beach gained share of searches among youth fashion retailers in Australia, from 7.5% to 9.1%.
In September 2026, Uniqlo lost share of searches among youth fashion retailers in Australia, from 13.7% to 11.1%.
Zara’s share of searches among youth fashion retailers in Australia has lost ground for 3 months in a row, from 9.3% to 7.4% in September 2026.
In September 2026, Glassons rose from 3rd to 2nd among youth fashion retailers in Australia.
Estimated monthly branded searches for Factorie in Australia rose 22.7% over 12 measured months, from 110K to 135K in September 2026.
How are Kmart’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Kmart’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kmart
- kmart air fryer
- kmart blender
- kmart clothing
- kmart homewares
- kmart outdoor furniture
- kmart photo
- kmart pyjamas
Do you work for Kmart? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kmart compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Department stores | 1st of 6 | 39.6% | Show ranking |
| Youth fashion retailers | 15th of 15 | 0.13% | Shown above |
| Clothing shops | 13th of 14 | 0.14% | Show ranking |
| Homewares retailers | 6th of 9 | 1.1% | Show ranking |
| Sleepwear brands | 5th of 10 | 0.91% | Show ranking |
| Photo printing services | 1st of 7 | 37.9% | Show ranking |
| Air fryer brands | 2nd of 10 | 28.4% | Show ranking |
| Outdoor furniture retailers | 4th of 13 | 9.4% | Show ranking |
| Blender brands | 3rd of 9 | 20.7% | Show ranking |
Is Kmart your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.