Amart Furniture vs Kmart:Which is more popular?
In September 2026, Amart Furniture and Kmart were level in searches among outdoor furniture retailers in Australia, with an estimated 9.9K branded searches each, at 9.4% of the total each. When we asked ChatGPT and Google AI Overviews about outdoor furniture retailers, Amart Furniture appeared in two of the five answers and Kmart in one. Amart Furniture and Kmart were each mentioned first in one of the two answers that named either.
Who do people search for more?
Amart Furniture and Kmart are searched for about as often as each other.
Who does AI mention more?
Amart Furniture, mentioned in 2 of 5 answers, Kmart in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top outdoor furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amart Furniture was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kmart was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amart Furniture and Kmart were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Amart Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Temple & Webster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kmart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freedom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Early Settler1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Harvey Norman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eco Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Big W0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor furniture retailers
5 answers
Asked ChatGPT
“Where's the best place to buy outdoor furniture in Australia?”
Asked ChatGPT
“Which outdoor furniture holds up best in the Australian sun?”
Asked ChatGPT
“What's a good store for an affordable outdoor dining setting in Australia?”
Searched Google, AI Overview
“outdoor furniture”
Searched Google, AI Overview
“outdoor furniture sale”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.
Is Amart Furniture or Kmart more popular in search?
This chart shows how often people search Google for Amart Furniture and Kmart by name. Each line represents a brand's share of searches for all 13 outdoor furniture retailers we track, month by month, from searches in Australia.
Share of searches by month for Amart Furniture, Kmart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Harvey Norman | Amart Furniture | Kmart | Eco Outdoor | Freedom | Early Settler | Big W | Cosh Living | Fantastic Furniture | Domayne | Temple & Webster | Barbeques Galore |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 11.8% | 9.6% | 9.6% | 7.9% | 9.6% | 2.9% | 4.3% | 3.5% | 2.9% | 1.9% | 2.3% | 1.5% |
| Nov 2025 | 32.2% | 11.8% | 11.8% | 6.4% | 7.9% | 7.9% | 4.3% | 4.3% | 3.5% | 2.9% | 2.3% | 2.9% | 1.9% |
| Dec 2025 | 41.6% | 10.2% | 10.2% | 6.8% | 5.5% | 6.8% | 3.7% | 3.7% | 2.4% | 3% | 2% | 2% | 2% |
| Jan 2026 | 31.8% | 11.6% | 9.5% | 7.8% | 9.5% | 7.8% | 5.2% | 3.4% | 4.2% | 2.8% | 2.2% | 2.2% | 1.9% |
| Feb 2026 | 33.6% | 12.3% | 8.2% | 6.7% | 12.3% | 5.5% | 3.6% | 3.6% | 5.5% | 2.4% | 2.4% | 2% | 2% |
| Mar 2026 | 33.1% | 12.1% | 8.1% | 6.6% | 14.8% | 5.4% | 3.6% | 2.8% | 5.4% | 2.4% | 2.4% | 1.9% | 1.5% |
| Apr 2026 | 35.5% | 10.5% | 8.6% | 7% | 12.9% | 7% | 3% | 3% | 4.6% | 2.6% | 1.6% | 2.1% | 1.4% |
| May 2026 | 29.7% | 10.8% | 8.8% | 7.2% | 16.2% | 5.8% | 3.2% | 3.2% | 7.2% | 2.6% | 1.8% | 2% | 1.4% |
| Jun 2026 | 28% | 12.5% | 8.3% | 8.3% | 15.3% | 6.8% | 3% | 3% | 6.8% | 2.5% | 1.7% | 1.9% | 1.9% |
| Jul 2026 | 32.7% | 11.9% | 7.9% | 9.8% | 14.6% | 5.2% | 2.9% | 2.9% | 5.2% | 2.3% | 1.6% | 1.8% | 1.1% |
| Aug 2026 | 36.4% | 10.9% | 8.9% | 8.9% | 10.9% | 5.9% | 3.9% | 3.2% | 3.9% | 2.6% | 1.7% | 2.1% | 0.79% |
| Sep 2026 | 38.3% | 11.4% | 9.4% | 9.4% | 7.7% | 6.2% | 4.2% | 3.4% | 2.7% | 2.7% | 1.8% | 1.8% | 0.95% |
Amart Furniture and Kmart sell other things too, so only their searches that name this product count here, like “amart outdoor furniture”.
How has the Amart Furniture and Kmart comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Kmart took it in July 2026.
- Across the 12 months ending September 2026, Amart Furniture’s share of searches among outdoor furniture retailers in Australia moved from 9.6% to 9.4%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Kmart’s share of searches among outdoor furniture retailers in Australia moved from 9.6% to 9.4%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for Australia outdoor furniture retailers in September 2026?
2 changes
In September 2026, Amart Furniture overtook Eco Outdoor to rank 3rd among outdoor furniture retailers in Australia, with 9.4% of the searches.
In September 2026, Kmart overtook Eco Outdoor to rank 4th among outdoor furniture retailers in Australia, with 9.4% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amart Furniture’s and Kmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amart Furniture
1 branded search term
- amart outdoor furniture
Kmart
1 branded search term
- kmart outdoor furniture
Other head-to-heads among outdoor furniture retailers
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