City Beach vs Glassons:Which is more popular?
In September 2026, Glassons had more branded searches than City Beach among youth fashion retailers in Australia. Glassons had about 550,000 branded searches, while City Beach had 450,000. Glassons made up 11.1% of all youth fashion retailer searches we track, and City Beach accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about youth fashion retailers, City Beach and Glassons each appeared in three of the five answers. Glassons was mentioned before City Beach in three out of four answers that named either.
Who do people search for more?
Glassons, about 22% more searches than City Beach
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Glassons, named ahead of City Beach in 3 of 4 answers
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Top youth fashion retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, City Beach was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Glassons was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Glassons was listed before City Beach in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Cotton On1st
Factorie2nd- Glassons3rd
Ghanda4th
Universal Store5th
H&M6th
The Iconic7th
City Beach8th
Uniqlo9th
Jay Jays10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cotton On4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The Iconic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Glassons3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- City Beach3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- H&M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Universal Store3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ghanda3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Factorie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kmart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about youth fashion retailers
5 answers
Asked ChatGPT
“What are the most popular clothing stores for teens in Australia?”
Asked ChatGPT
“Where do Australian teenagers like to shop for clothes?”
Asked ChatGPT
“What are the best affordable clothing stores for young women in Australia?”
Searched Google, AI Overview
“teen clothing”
Searched Google, AI Overview
“clothing stores for teens”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is City Beach or Glassons more popular in search?
This chart shows how often people search Google for City Beach and Glassons by name. Each line represents a brand's share of searches for all 15 youth fashion retailers we track, month by month, from searches in Australia.
Share of searches by month for Glassons, City Beach. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Glassons | Uniqlo | City Beach | Princess Polly | Supré | The Iconic | Zara | H&M | Universal Store | Ghanda | Factorie | Jay Jays | Edge Clothing | Kmart |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.9% | 9% | 10.9% | 9% | 7.3% | 6% | 9% | 7.3% | 6% | 6% | 4.9% | 2.2% | 2.2% | 0.24% | 0.13% |
| Nov 2025 | 18.3% | 8.2% | 10.1% | 10.1% | 6.7% | 6.7% | 10.1% | 6.7% | 5.5% | 6.7% | 5.5% | 3% | 2% | 0.22% | 0.1% |
| Dec 2025 | 19.7% | 8.9% | 10.9% | 10.9% | 4.9% | 5.9% | 7.3% | 7.3% | 5.9% | 7.3% | 4.9% | 3.2% | 2.7% | 0.24% | 0.11% |
| Jan 2026 | 18.1% | 9.9% | 12.1% | 9.9% | 5.4% | 5.4% | 8.1% | 8.1% | 6.6% | 6.6% | 4.4% | 3% | 2% | 0.22% | 0.12% |
| Feb 2026 | 16.9% | 11.3% | 13.8% | 7.6% | 7.6% | 6.2% | 7.6% | 7.6% | 6.2% | 6.2% | 4.1% | 2.8% | 1.9% | 0.2% | 0.14% |
| Mar 2026 | 19.8% | 10.9% | 13.3% | 7.3% | 6% | 6% | 7.3% | 8.9% | 6% | 6% | 4% | 2.7% | 1.8% | 0.24% | 0.13% |
| Apr 2026 | 16.7% | 11.2% | 13.7% | 7.5% | 6.1% | 6.1% | 7.5% | 9.1% | 6.1% | 6.1% | 5% | 2.7% | 1.8% | 0.25% | 0.13% |
| May 2026 | 16.4% | 11% | 16.4% | 6% | 6% | 6% | 7.3% | 9% | 6% | 6% | 4.9% | 2.7% | 1.8% | 0.24% | 0.13% |
| Jun 2026 | 16.9% | 11.3% | 13.8% | 6.2% | 6.2% | 6.2% | 7.6% | 9.3% | 6.2% | 6.2% | 5.1% | 2.8% | 1.9% | 0.3% | 0.11% |
| Jul 2026 | 15.2% | 10.2% | 15.2% | 6.8% | 6.8% | 5.6% | 8.3% | 8.3% | 6.8% | 5.6% | 5.6% | 3.1% | 2.1% | 0.22% | 0.12% |
| Aug 2026 | 16.8% | 11.2% | 13.7% | 7.5% | 7.5% | 6.1% | 7.5% | 7.5% | 6.1% | 6.1% | 5% | 2.8% | 1.8% | 0.2% | 0.11% |
| Sep 2026 | 16.6% | 11.1% | 11.1% | 9.1% | 7.4% | 7.4% | 7.4% | 7.4% | 6.1% | 6.1% | 5% | 2.7% | 2.2% | 0.24% | 0.13% |
How has the City Beach and Glassons comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Glassons took it in February 2026.
- Across the 12 months ending September 2026, City Beach’s share of searches among youth fashion retailers in Australia moved from 9% to 9.1%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Glassons’ share of searches among youth fashion retailers in Australia moved from 9% to 11.1%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for Australia youth fashion retailers in September 2026?
2 changes
In September 2026, City Beach gained share of searches among youth fashion retailers in Australia, from 7.5% to 9.1%.
In September 2026, Glassons rose from 3rd to 2nd among youth fashion retailers in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using City Beach’s and Glassons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
City Beach
1 branded search term
- city beach
Glassons
1 branded search term
- glassons
Other head-to-heads among youth fashion retailers
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