Brandwave

How popular isBudget Direct?

In September 2026, people searched for Budget Direct by name about 393,000 times in Australia, about the same as the previous year. These searches made up 13.2% of all Australia home insurance brand searches, placing Budget Direct third out of seven brands. When we asked both ChatGPT and Google AI Overviews about home insurance brands, Budget Direct appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Budget Direct is the third most searched of 7 competitors and the second most recommended in AI answers.

  1. AAMIShare of searches 24.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. AllianzShare of searches 24.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Budget DirectShare of searches 13.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. NRMA InsuranceShare of searches 13.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. RACVShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top home insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Budget Direct was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Budget Direct is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AAMI1st
  2. Budget Direct2nd
  3. Allianz3rd
  4. Youi4th
  5. NRMA Insurance–
  6. RACV–
  7. Suncorp Insurance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Allianz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Budget Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AAMI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Youi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NRMA Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RACV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suncorp Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which home insurance brands compete with Budget Direct?

Budget Direct against home insurance brands in Australia, by month

Share of searches by month for AAMI, Allianz, Budget Direct, NRMA Insurance, RACV, Youi, Suncorp Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthAAMIAllianzBudget DirectNRMA InsuranceRACVYouiSuncorp Insurance
Oct 202523.1%23.1%15.5%12.6%10.3%8.4%6.9%
Nov 202524.4%24.4%13.3%10.9%10.9%8.9%7.3%
Dec 202523.8%23.8%13%13%10.6%8.7%7.1%
Jan 202623.2%23.2%12.7%12.7%12.7%8.5%6.9%
Feb 202622%22%14.7%14.7%12%8%6.5%
Mar 202624.4%24.4%10.9%13.3%10.9%8.9%7.3%
Apr 202622.2%22.2%14.8%12.1%12.1%9.9%6.6%
May 202624.1%24.1%13.2%13.2%10.8%8.8%5.9%
Jun 202620.6%25.2%13.8%13.8%11.3%9.2%6.1%
Jul 202622.2%22.2%12.1%14.8%12.1%9.9%6.6%
Aug 202625.5%20.8%13.9%13.9%11.4%9.3%5.1%
Sep 202624.3%24.3%13.2%13.2%8.9%8.9%7.2%

  1. 1.AAMI

    24.3%

    Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share -1.2 points.

  2. 2.Allianz

    24.3%

    Held 2nd. 22.2K estimated branded searches, +50% vs prior month. Share +3.4 points.

  3. 3.Budget Direct

    13.2%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.7 points.

  4. 4.NRMA Insurance

    13.2%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.7 points.

  5. 5.RACV

    8.9%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -2.5 points.

  6. 6.Youi

    8.9%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share -0.4 points.

  7. 7.Suncorp Insurance

    7.2%

    Held 7th. 6.6K estimated branded searches, +83.3% vs prior month. Share +2.2 points.

Compare popularity between Budget Direct and its closest rivals

Every comparison with Budget Direct

27 comparisons

How has branded search demand for Budget Direct changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Budget Direct in Australia held steady, from 392K to 393K.
  • Across the 12 months ending September 2026, Budget Direct’s share of searches among home insurance brands in Australia decreased from 15.5% to 13.2%.
  • Across the 12 months ending September 2026, Budget Direct’s share of searches among home insurance brands in Australia peaked at 15.5% in October 2025 and was lowest at 10.9% in March 2026.

How did search popularity change for Australia home insurance brands in September 2026?

6 changes

  1. In September 2026, Allianz gained share of searches among home insurance brands in Australia, from 20.8% to 24.3%.

  2. In September 2026, Suncorp Insurance gained share of searches among home insurance brands in Australia, from 5.1% to 7.2%.

  3. In September 2026, RACV lost share of searches among home insurance brands in Australia, from 11.4% to 8.9%.

  4. In September 2026, AAMI lost share of searches among home insurance brands in Australia, from 25.5% to 24.3%.

  5. In September 2026, Budget Direct lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%.

  6. In September 2026, NRMA Insurance lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%.

How are Budget Direct’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Budget Direct’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • budget direct
  • budget direct home insurance
  • budget direct life insurance
  • budget direct pet insurance
  • budget direct travel insurance

Do you work for Budget Direct? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Budget Direct compete?

Budget Direct is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car insurance brands1st of 840.1%Show ranking
Travel insurance providers6th of 77.1%Show ranking
Home insurance brands3rd of 713.2%Shown above
Pet insurance providers6th of 96%Show ranking
Life insurance brands7th of 71.3%Show ranking
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