Budget Direct vs NobleOak:Which is searched more in Australia?
In September 2026, NobleOak had more branded searches than Budget Direct among life insurance brands in Australia. NobleOak had about 2,900 branded searches, while Budget Direct had 390. NobleOak made up 9.8% of all life insurance brand searches we track, and Budget Direct accounted for 1.3%.
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Is Budget Direct or NobleOak more popular in search?
Compare the life insurance brands people in Australia buy cover from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for NobleOak, Budget Direct. The figures are in the table below the chart.
View monthly share of searches table
| Month | TAL | Real Insurance | AIA | NobleOak | Medibank | Zurich | Budget Direct |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 30.5% | 11.7% | 13.5% | 3.8% | 3.3% | 1.5% |
| Nov 2025 | 35.5% | 32% | 12.3% | 11.5% | 3.9% | 3.5% | 1.3% |
| Dec 2025 | 36.1% | 32.7% | 12.3% | 9.4% | 4.4% | 3.6% | 1.6% |
| Jan 2026 | 31.5% | 34.7% | 11.5% | 12.6% | 4.6% | 3.5% | 1.7% |
| Feb 2026 | 37.6% | 27.7% | 12.9% | 12.3% | 4.4% | 3.4% | 1.6% |
| Mar 2026 | 36.7% | 27% | 15% | 12% | 4.3% | 3.3% | 1.6% |
| Apr 2026 | 37.3% | 28.7% | 13.4% | 12.8% | 3.5% | 3.1% | 1.1% |
| May 2026 | 37.2% | 28.7% | 13.4% | 12.7% | 3.5% | 3.1% | 1.4% |
| Jun 2026 | 37.4% | 28.8% | 12.9% | 12.8% | 3.6% | 3.1% | 1.4% |
| Jul 2026 | 41.4% | 27.3% | 10.5% | 12.1% | 4.4% | 3% | 1.3% |
| Aug 2026 | 42.7% | 22.9% | 12.6% | 12.5% | 4.5% | 3.5% | 1.4% |
| Sep 2026 | 43.4% | 27.5% | 11.1% | 9.8% | 3.4% | 3.4% | 1.3% |
How has the Budget Direct and NobleOak comparison changed over the last 12 months?
3 findings
- NobleOak was ahead of Budget Direct in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among life insurance brands in Australia moved from 1.5% to 1.3%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, NobleOak’s share of searches among life insurance brands in Australia moved from 13.5% to 9.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for Australia life insurance brands in September 2026?
1 change
In September 2026, NobleOak lost share of searches among life insurance brands in Australia, from 12.5% to 9.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Budget Direct’s and NobleOak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Budget Direct
1 branded search term
- budget direct life insurance
NobleOak
1 branded search term
- nobleoak
Other head-to-heads among life insurance brands
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