Budget Direct vs Suncorp Insurance:Which is more popular?
In September 2026, Budget Direct had more branded searches than Suncorp Insurance among home insurance brands in Australia. Budget Direct had about 12,100 branded searches, while Suncorp Insurance had 6,600. Budget Direct made up 13.2% of all home insurance brand searches we track, and Suncorp Insurance accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about home insurance brands, Budget Direct appeared in four of the five answers and Suncorp Insurance in none.
Who do people search for more?
Budget Direct, about 83% more searches than Suncorp Insurance
Who does AI mention more?
Budget Direct, mentioned in 4 of 5 answers, Suncorp Insurance in 0
Who does AI recommend more?
Budget Direct, the only one of the two named
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Top home insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Budget Direct was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Suncorp Insurance did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Allianz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Budget Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AAMI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Youi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NRMA Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RACV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suncorp Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home insurance brands
5 answers
Asked ChatGPT
“Which home insurance should I get in Australia?”
Asked ChatGPT
“What are the best home and contents insurance companies in Australia?”
Asked ChatGPT
“What's the cheapest good home and contents insurance in Australia?”
Searched Google, AI Overview
“home insurance”
Searched Google, AI Overview
“home and contents insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Budget Direct or Suncorp Insurance more popular in search?
This chart shows how often people search Google for Budget Direct and Suncorp Insurance by name. Each line represents a brand's share of searches for all seven home insurance brands we track, month by month, from searches in Australia.
Share of searches by month for Budget Direct, Suncorp Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | AAMI | Allianz | Budget Direct | NRMA Insurance | RACV | Youi | Suncorp Insurance |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 23.1% | 15.5% | 12.6% | 10.3% | 8.4% | 6.9% |
| Nov 2025 | 24.4% | 24.4% | 13.3% | 10.9% | 10.9% | 8.9% | 7.3% |
| Dec 2025 | 23.8% | 23.8% | 13% | 13% | 10.6% | 8.7% | 7.1% |
| Jan 2026 | 23.2% | 23.2% | 12.7% | 12.7% | 12.7% | 8.5% | 6.9% |
| Feb 2026 | 22% | 22% | 14.7% | 14.7% | 12% | 8% | 6.5% |
| Mar 2026 | 24.4% | 24.4% | 10.9% | 13.3% | 10.9% | 8.9% | 7.3% |
| Apr 2026 | 22.2% | 22.2% | 14.8% | 12.1% | 12.1% | 9.9% | 6.6% |
| May 2026 | 24.1% | 24.1% | 13.2% | 13.2% | 10.8% | 8.8% | 5.9% |
| Jun 2026 | 20.6% | 25.2% | 13.8% | 13.8% | 11.3% | 9.2% | 6.1% |
| Jul 2026 | 22.2% | 22.2% | 12.1% | 14.8% | 12.1% | 9.9% | 6.6% |
| Aug 2026 | 25.5% | 20.8% | 13.9% | 13.9% | 11.4% | 9.3% | 5.1% |
| Sep 2026 | 24.3% | 24.3% | 13.2% | 13.2% | 8.9% | 8.9% | 7.2% |
How has the Budget Direct and Suncorp Insurance comparison changed over the last 12 months?
3 findings
- Budget Direct was ahead of Suncorp Insurance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among home insurance brands in Australia moved from 15.5% to 13.2%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Suncorp Insurance’s share of searches among home insurance brands in Australia moved from 6.9% to 7.2%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for Australia home insurance brands in September 2026?
2 changes
In September 2026, Suncorp Insurance gained share of searches among home insurance brands in Australia, from 5.1% to 7.2%.
In September 2026, Budget Direct lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Budget Direct’s and Suncorp Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Budget Direct
1 branded search term
- budget direct home insurance
Suncorp Insurance
1 branded search term
- suncorp home insurance
Other head-to-heads among home insurance brands
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