Brandwave

How popular isRACV?

In September 2026, people searched for RACV by name about 22,900 times in Australia, about the same as the previous year. These searches made up 8.9% of all Australia home insurance brand searches, placing RACV fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about home insurance brands, RACV did not appear in any of the answers.

Search and AI answers in September 2026

RACV is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. AAMIShare of searches 24.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. AllianzShare of searches 24.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Budget DirectShare of searches 13.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. NRMA InsuranceShare of searches 13.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. RACVShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top home insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RACV did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AAMI1st
  2. Budget Direct2nd
  3. Allianz3rd
  4. Youi4th
  5. NRMA Insurance–
  6. RACV–
  7. Suncorp Insurance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Allianz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Budget Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AAMI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Youi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NRMA Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RACV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suncorp Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which home insurance brands compete with RACV?

RACV against home insurance brands in Australia, by month

Share of searches by month for AAMI, Allianz, Budget Direct, NRMA Insurance, RACV, Youi, Suncorp Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthAAMIAllianzBudget DirectNRMA InsuranceRACVYouiSuncorp Insurance
Oct 202523.1%23.1%15.5%12.6%10.3%8.4%6.9%
Nov 202524.4%24.4%13.3%10.9%10.9%8.9%7.3%
Dec 202523.8%23.8%13%13%10.6%8.7%7.1%
Jan 202623.2%23.2%12.7%12.7%12.7%8.5%6.9%
Feb 202622%22%14.7%14.7%12%8%6.5%
Mar 202624.4%24.4%10.9%13.3%10.9%8.9%7.3%
Apr 202622.2%22.2%14.8%12.1%12.1%9.9%6.6%
May 202624.1%24.1%13.2%13.2%10.8%8.8%5.9%
Jun 202620.6%25.2%13.8%13.8%11.3%9.2%6.1%
Jul 202622.2%22.2%12.1%14.8%12.1%9.9%6.6%
Aug 202625.5%20.8%13.9%13.9%11.4%9.3%5.1%
Sep 202624.3%24.3%13.2%13.2%8.9%8.9%7.2%

  1. 1.AAMI

    24.3%

    Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share -1.2 points.

  2. 2.Allianz

    24.3%

    Held 2nd. 22.2K estimated branded searches, +50% vs prior month. Share +3.4 points.

  3. 3.Budget Direct

    13.2%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.7 points.

  4. 4.NRMA Insurance

    13.2%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.7 points.

  5. 5.RACV

    8.9%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -2.5 points.

  6. 6.Youi

    8.9%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share -0.4 points.

  7. 7.Suncorp Insurance

    7.2%

    Held 7th. 6.6K estimated branded searches, +83.3% vs prior month. Share +2.2 points.

Compare popularity between RACV and its closest rivals

Every comparison with RACV

8 comparisons

How has branded search demand for RACV changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RACV in Australia held steady at 22.9K.
  • Across the 12 months ending September 2026, RACV’s share of searches among home insurance brands in Australia decreased from 10.3% to 8.9%.
  • Across the 12 months ending September 2026, RACV’s share of searches among home insurance brands in Australia peaked at 12.7% in January 2026 and was lowest at 8.9% in September 2026.

How did search popularity change for Australia home insurance brands in September 2026?

6 changes

  1. In September 2026, Allianz gained share of searches among home insurance brands in Australia, from 20.8% to 24.3%.

  2. In September 2026, Suncorp Insurance gained share of searches among home insurance brands in Australia, from 5.1% to 7.2%.

  3. In September 2026, RACV lost share of searches among home insurance brands in Australia, from 11.4% to 8.9%.

  4. In September 2026, AAMI lost share of searches among home insurance brands in Australia, from 25.5% to 24.3%.

  5. In September 2026, Budget Direct lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%.

  6. In September 2026, NRMA Insurance lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%.

How are RACV’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using RACV’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • racv home insurance
  • racv insurance

Do you work for RACV? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does RACV compete?

RACV is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car insurance brands7th of 81.6%Show ranking
Home insurance brands5th of 78.9%Shown above
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Is RACV your brand?

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