Car insurance brands in Australia:Which are most popular?
In September 2026, Budget Direct was the most searched car insurance brand in Australia, accounting for 40.1% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Budget Direct and Youi were mentioned most often, in four of the five answers. Budget Direct was recommended most often, coming first in one out of four responses that gave a list.
Budget DirectShare of searches 40.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
AAMIShare of searches 26.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
NRMA InsuranceShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
YouiShare of searches 9.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
AllianzShare of searches 6.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
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Top car insurance brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Budget Direct and Youi were mentioned most often, in four of the five answers. Budget Direct was recommended most often, coming first in one out of four answers that gave a list. AAMI was second, and Youi was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Budget Direct1st
- AAMI2nd
- Youi3rd
- NRMA Insurance4th
ROLLiN'5th
Bingle6th
RACV7th- Allianz8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Budget Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Youi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AAMI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NRMA Insurance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bingle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ROLLiN'2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allianz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RACV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car insurance brands
5 answers
Asked ChatGPT
“Which car insurance company should I use in Australia?”
Asked ChatGPT
“What are the best car insurance brands in Australia?”
Asked ChatGPT
“What's the best comprehensive car insurance in Australia for a young driver?”
Searched Google, AI Overview
“car insurance”
Searched Google, AI Overview
“compare car insurance”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which car insurance brands do people search for most?
This chart shows how often people search Google for each car insurance brand by name. Each line represents a brand's share of searches for all eight car insurance brands we track, month by month, from searches in Australia.
Share of searches by month for Budget Direct, AAMI, NRMA Insurance, Youi, Allianz, Bingle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Budget Direct | AAMI | NRMA Insurance | Youi | Allianz | Bingle | RACV | ROLLiN' |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 25.7% | 14.1% | 11.5% | 4.2% | 3.5% | 1.5% | 1.1% |
| Nov 2025 | 37.2% | 24.9% | 16.7% | 11.1% | 4.1% | 3.3% | 1.5% | 1.1% |
| Dec 2025 | 36.4% | 24.3% | 16.3% | 10.9% | 4.9% | 4% | 1.8% | 1.3% |
| Jan 2026 | 38.9% | 26% | 11.6% | 11.6% | 5.2% | 3.5% | 1.9% | 1.2% |
| Feb 2026 | 40.7% | 27.2% | 10% | 10% | 5.5% | 3.7% | 1.6% | 1.3% |
| Mar 2026 | 38.7% | 25.9% | 11.6% | 11.6% | 5.2% | 4.3% | 1.6% | 1.2% |
| Apr 2026 | 43.3% | 23.6% | 10.6% | 10.6% | 4.8% | 3.9% | 1.7% | 1.4% |
| May 2026 | 41% | 27.4% | 10.1% | 10.1% | 4.5% | 3.7% | 1.6% | 1.6% |
| Jun 2026 | 40.7% | 27.2% | 10% | 10% | 4.5% | 4.5% | 1.6% | 1.6% |
| Jul 2026 | 41.8% | 27.9% | 10.3% | 8.4% | 4.6% | 3.8% | 1.7% | 1.6% |
| Aug 2026 | 41.8% | 27.9% | 10.3% | 8.4% | 4.6% | 3.8% | 1.7% | 1.6% |
| Sep 2026 | 40.1% | 26.8% | 9.9% | 9.9% | 6.6% | 3.6% | 1.6% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.1% | 368K | 0% | -1.7 points | |
| 2, held 2nd | 26.8% | 246K | 0% | -1.1 points | |
| 3, held 3rd | 9.9% | 90.5K | 0% | -0.4 points | |
| 4, held 4th | 9.9% | 90.5K | +22.3% | +1.5 points | |
| 5, held 5th | 6.6% | 60.5K | +49.4% | +2 points | |
| 6, held 6th | 3.6% | 33.1K | 0% | -0.1 points | |
| 7, held 7th | 1.6% | 14.8K | 0% | -0.1 points | |
| 8, held 8th | 1.6% | 14.3K | 0% | -0.1 points |
40.1%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
AAMI26.8%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.1 points.
9.9%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Youi9.9%
Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.5 points.
5.
Allianz6.6%
Held 5th. 60.5K estimated branded searches, +49.4% vs prior month. Share +2 points.
6.
Bingle3.6%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
RACV1.6%
Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
ROLLiN'1.6%
Held 8th. 14.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
Which brand is most popular in search among car insurance brands in Australia?
8 brands
In September 2026, Budget Direct was the most searched among car insurance brands in Australia, with an estimated 368K branded searches, 40.1% of all searches for the eight we track. AAMI is in 2nd place, 13.3 percentage points behind at 26.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Budget Direct | 38.4% → 40.1% | 43.3%Apr 2026 | 36.4%Dec 2025 | 1st |
| AAMI | 25.7% → 26.8% | 27.9%Jul 2026 | 23.6%Apr 2026 | 2nd |
| NRMA Insurance | 14.1% → 9.9% | 16.7%Nov 2025 | 9.9%Sep 2026 | 3rd |
| Youi | 11.5% → 9.9% | 11.6%Jan 2026 | 8.4%Jul 2026 | 4th |
| Allianz | 4.2% → 6.6% | 6.6%Sep 2026 | 4.1%Nov 2025 | 5th |
| Bingle | 3.5% → 3.6% | 4.5%Jun 2026 | 3.3%Nov 2025 | 6th |
| RACV | 1.5% → 1.6% | 1.9%Jan 2026 | 1.5%Nov 2025 | 7th |
| ROLLiN' | 1.1% → 1.6% | 1.6%Jul 2026 | 1.1%Nov 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Budget Direct’s share of searches among car insurance brands in Australia increased from 38.4% to 40.1%.
- Across the 12 months ending September 2026, AAMI’s share of searches among car insurance brands in Australia increased from 25.7% to 26.8%.
- Across the 12 months ending September 2026, NRMA Insurance’s share of searches among car insurance brands in Australia decreased from 14.1% to 9.9%.
- Across the 12 months ending September 2026, Youi’s share of searches among car insurance brands in Australia decreased from 11.5% to 9.9%.
- Across the 12 months ending September 2026, Allianz’s share of searches among car insurance brands in Australia increased from 4.2% to 6.6%.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among car insurance brands in Australia peaked at 43.3% in April 2026 and was lowest at 36.4% in December 2025.
- Across the 12 months ending September 2026, AAMI’s share of searches among car insurance brands in Australia peaked at 27.9% in July 2026 and was lowest at 23.6% in April 2026.
- Across the 12 months ending September 2026, NRMA Insurance’s share of searches among car insurance brands in Australia peaked at 16.7% in November 2025 and was lowest at 9.9% in September 2026.
- Across the 12 months ending September 2026, Youi’s share of searches among car insurance brands in Australia peaked at 11.6% in January 2026 and was lowest at 8.4% in July 2026.
- Across the 12 months ending September 2026, Allianz’s share of searches among car insurance brands in Australia peaked at 6.6% in September 2026 and was lowest at 4.1% in November 2025.
- Across the 12 months ending September 2026, Bingle’s share of searches among car insurance brands in Australia peaked at 4.5% in June 2026 and was lowest at 3.3% in November 2025.
- Across the 12 months ending September 2026, Bingle, RACV and ROLLiN' held steady: their share of searches among car insurance brands in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia car insurance brands in September 2026?
6 changes
In September 2026, Allianz gained share of searches among car insurance brands in Australia, from 4.6% to 6.6%.
In September 2026, Youi gained share of searches among car insurance brands in Australia, from 8.4% to 9.9%.
In September 2026, Budget Direct lost share of searches among car insurance brands in Australia, from 41.8% to 40.1%.
In September 2026, AAMI lost share of searches among car insurance brands in Australia, from 27.9% to 26.8%.
Estimated monthly branded searches for ROLLiN' in Australia rose 30% over 12 measured months, from 11K to 14.3K in September 2026.
Estimated monthly branded searches for NRMA Insurance in Australia fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
Compare popularity between leading brands
- Budget Direct vs AAMI: compare popularity
- Budget Direct vs NRMA Insurance: compare popularity
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- Budget Direct vs Allianz: compare popularity
- AAMI vs NRMA Insurance: compare popularity
- AAMI vs Youi: compare popularity
- AAMI vs Allianz: compare popularity
- NRMA Insurance vs Youi: compare popularity
- NRMA Insurance vs Allianz: compare popularity
- Youi vs Allianz: compare popularity
- Compare any of these brands
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