AAMI vs NRMA Insurance:Which is searched more in Australia?
In September 2026, AAMI had more branded searches than NRMA Insurance among car insurance brands in Australia. AAMI had about 246,000 branded searches, while NRMA Insurance had 90,500. AAMI made up 26.8% of all car insurance brand searches we track, and NRMA Insurance accounted for 9.9%.
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Is AAMI or NRMA Insurance more popular in search?
Compare the brands that sell comprehensive and third-party car insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for AAMI, NRMA Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Budget Direct | AAMI | NRMA Insurance | Youi | Allianz | Bingle | RACV | ROLLiN' |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 25.7% | 14.1% | 11.5% | 4.2% | 3.5% | 1.5% | 1.1% |
| Nov 2025 | 37.2% | 24.9% | 16.7% | 11.1% | 4.1% | 3.3% | 1.5% | 1.1% |
| Dec 2025 | 36.4% | 24.3% | 16.3% | 10.9% | 4.9% | 4% | 1.8% | 1.3% |
| Jan 2026 | 38.9% | 26% | 11.6% | 11.6% | 5.2% | 3.5% | 1.9% | 1.2% |
| Feb 2026 | 40.7% | 27.2% | 10% | 10% | 5.5% | 3.7% | 1.6% | 1.3% |
| Mar 2026 | 38.7% | 25.9% | 11.6% | 11.6% | 5.2% | 4.3% | 1.6% | 1.2% |
| Apr 2026 | 43.3% | 23.6% | 10.6% | 10.6% | 4.8% | 3.9% | 1.7% | 1.4% |
| May 2026 | 41% | 27.4% | 10.1% | 10.1% | 4.5% | 3.7% | 1.6% | 1.6% |
| Jun 2026 | 40.7% | 27.2% | 10% | 10% | 4.5% | 4.5% | 1.6% | 1.6% |
| Jul 2026 | 41.8% | 27.9% | 10.3% | 8.4% | 4.6% | 3.8% | 1.7% | 1.6% |
| Aug 2026 | 41.8% | 27.9% | 10.3% | 8.4% | 4.6% | 3.8% | 1.7% | 1.6% |
| Sep 2026 | 40.1% | 26.8% | 9.9% | 9.9% | 6.6% | 3.6% | 1.6% | 1.6% |
How has the AAMI and NRMA Insurance comparison changed over the last 12 months?
3 findings
- AAMI was ahead of NRMA Insurance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AAMI’s share of searches among car insurance brands in Australia moved from 25.7% to 26.8%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, NRMA Insurance’s share of searches among car insurance brands in Australia moved from 14.1% to 9.9%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for Australia car insurance brands in September 2026?
2 changes
In September 2026, AAMI lost share of searches among car insurance brands in Australia, from 27.9% to 26.8%.
Estimated monthly branded searches for NRMA Insurance in Australia fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AAMI’s and NRMA Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AAMI
1 branded search term
- aami
NRMA Insurance
1 branded search term
- nrma insurance
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