How popular isAAMI?
In September 2026, people searched for AAMI by name about 268,000 times in Australia, about the same as the previous year. These searches made up 26.8% of all Australia car insurance brand searches, placing AAMI second out of eight brands. When we asked both ChatGPT and Google AI Overviews about car insurance brands, AAMI appeared in three of the five answers and was the second most recommended of the eight.
AAMI is the second most searched of 8 competitors and the second most recommended in AI answers.
Budget DirectShare of searches 40.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
AAMIShare of searches 26.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
NRMA InsuranceShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
YouiShare of searches 9.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
AllianzShare of searches 6.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
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Top car insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AAMI was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. AAMI is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Budget Direct1st
- AAMI2nd
- Youi3rd
- NRMA Insurance4th
ROLLiN'5th
Bingle6th
RACV7th- Allianz8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Budget Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Youi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AAMI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NRMA Insurance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bingle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ROLLiN'2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allianz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RACV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car insurance brands
5 answers
Asked ChatGPT
“Which car insurance company should I use in Australia?”
Asked ChatGPT
“What are the best car insurance brands in Australia?”
Asked ChatGPT
“What's the best comprehensive car insurance in Australia for a young driver?”
Searched Google, AI Overview
“car insurance”
Searched Google, AI Overview
“compare car insurance”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which car insurance brands compete with AAMI?
Share of searches by month for Budget Direct, AAMI, NRMA Insurance, Youi, Allianz, Bingle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Budget Direct | AAMI | NRMA Insurance | Youi | Allianz | Bingle | RACV | ROLLiN' |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 25.7% | 14.1% | 11.5% | 4.2% | 3.5% | 1.5% | 1.1% |
| Nov 2025 | 37.2% | 24.9% | 16.7% | 11.1% | 4.1% | 3.3% | 1.5% | 1.1% |
| Dec 2025 | 36.4% | 24.3% | 16.3% | 10.9% | 4.9% | 4% | 1.8% | 1.3% |
| Jan 2026 | 38.9% | 26% | 11.6% | 11.6% | 5.2% | 3.5% | 1.9% | 1.2% |
| Feb 2026 | 40.7% | 27.2% | 10% | 10% | 5.5% | 3.7% | 1.6% | 1.3% |
| Mar 2026 | 38.7% | 25.9% | 11.6% | 11.6% | 5.2% | 4.3% | 1.6% | 1.2% |
| Apr 2026 | 43.3% | 23.6% | 10.6% | 10.6% | 4.8% | 3.9% | 1.7% | 1.4% |
| May 2026 | 41% | 27.4% | 10.1% | 10.1% | 4.5% | 3.7% | 1.6% | 1.6% |
| Jun 2026 | 40.7% | 27.2% | 10% | 10% | 4.5% | 4.5% | 1.6% | 1.6% |
| Jul 2026 | 41.8% | 27.9% | 10.3% | 8.4% | 4.6% | 3.8% | 1.7% | 1.6% |
| Aug 2026 | 41.8% | 27.9% | 10.3% | 8.4% | 4.6% | 3.8% | 1.7% | 1.6% |
| Sep 2026 | 40.1% | 26.8% | 9.9% | 9.9% | 6.6% | 3.6% | 1.6% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.1% | 368K | 0% | -1.7 points | |
| 2, held 2nd | 26.8% | 246K | 0% | -1.1 points | |
| 3, held 3rd | 9.9% | 90.5K | 0% | -0.4 points | |
| 4, held 4th | 9.9% | 90.5K | +22.3% | +1.5 points | |
| 5, held 5th | 6.6% | 60.5K | +49.4% | +2 points | |
| 6, held 6th | 3.6% | 33.1K | 0% | -0.1 points | |
| 7, held 7th | 1.6% | 14.8K | 0% | -0.1 points | |
| 8, held 8th | 1.6% | 14.3K | 0% | -0.1 points |
40.1%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
AAMI26.8%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.1 points.
9.9%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Youi9.9%
Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.5 points.
5.
Allianz6.6%
Held 5th. 60.5K estimated branded searches, +49.4% vs prior month. Share +2 points.
6.
Bingle3.6%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
RACV1.6%
Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
ROLLiN'1.6%
Held 8th. 14.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between AAMI and its closest rivals
Every comparison with AAMI
8 comparisons
How has branded search demand for AAMI changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for AAMI in Australia held steady, from 264K to 268K.
- Across the 12 months ending September 2026, AAMI’s share of searches among car insurance brands in Australia increased from 25.7% to 26.8%.
- Across the 12 months ending September 2026, AAMI’s share of searches among car insurance brands in Australia peaked at 27.9% in July 2026 and was lowest at 23.6% in April 2026.
How did search popularity change for Australia car insurance brands in September 2026?
6 changes
In September 2026, Allianz gained share of searches among car insurance brands in Australia, from 4.6% to 6.6%.
In September 2026, Youi gained share of searches among car insurance brands in Australia, from 8.4% to 9.9%.
In September 2026, Budget Direct lost share of searches among car insurance brands in Australia, from 41.8% to 40.1%.
In September 2026, AAMI lost share of searches among car insurance brands in Australia, from 27.9% to 26.8%.
Estimated monthly branded searches for ROLLiN' in Australia rose 30% over 12 measured months, from 11K to 14.3K in September 2026.
Estimated monthly branded searches for NRMA Insurance in Australia fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
How are AAMI’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AAMI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- aami
- aami home insurance
Who owns AAMI?
AAMI is owned by Suncorp. Brandwave also tracks Bingle, owned by the same company, in Australia.
Do you work for AAMI? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does AAMI compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Car insurance brands | 2nd of 8 | 26.8% | Shown above |
| Home insurance brands | 1st of 7 | 24.3% | Show ranking |
Is AAMI your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.