AAMI vs Bingle:Which is more popular?
In September 2026, AAMI had more branded searches than Bingle among car insurance brands in Australia. AAMI had about 246,000 branded searches, while Bingle had 33,100. AAMI made up 26.8% of all car insurance brand searches we track, and Bingle accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about car insurance brands, AAMI and Bingle each appeared in three of the five answers. AAMI was mentioned before Bingle in three out of four answers.
Who do people search for more?
AAMI, about 7 searches for every 1 for Bingle
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
AAMI, named ahead of Bingle in 3 of 4 answers
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Top car insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AAMI was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bingle was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AAMI was listed before Bingle in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Budget Direct1st- AAMI2nd
Youi3rd
NRMA Insurance4th
ROLLiN'5th
Bingle6th
RACV7th
Allianz8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Budget Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Youi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AAMI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NRMA Insurance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bingle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ROLLiN'2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allianz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RACV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car insurance brands
5 answers
Asked ChatGPT
“Which car insurance company should I use in Australia?”
Asked ChatGPT
“What are the best car insurance brands in Australia?”
Asked ChatGPT
“What's the best comprehensive car insurance in Australia for a young driver?”
Searched Google, AI Overview
“car insurance”
Searched Google, AI Overview
“compare car insurance”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is AAMI or Bingle more popular in search?
This chart shows how often people search Google for AAMI and Bingle by name. Each line represents a brand's share of searches for all eight car insurance brands we track, month by month, from searches in Australia.
Share of searches by month for AAMI, Bingle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Budget Direct | AAMI | NRMA Insurance | Youi | Allianz | Bingle | RACV | ROLLiN' |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 25.7% | 14.1% | 11.5% | 4.2% | 3.5% | 1.5% | 1.1% |
| Nov 2025 | 37.2% | 24.9% | 16.7% | 11.1% | 4.1% | 3.3% | 1.5% | 1.1% |
| Dec 2025 | 36.4% | 24.3% | 16.3% | 10.9% | 4.9% | 4% | 1.8% | 1.3% |
| Jan 2026 | 38.9% | 26% | 11.6% | 11.6% | 5.2% | 3.5% | 1.9% | 1.2% |
| Feb 2026 | 40.7% | 27.2% | 10% | 10% | 5.5% | 3.7% | 1.6% | 1.3% |
| Mar 2026 | 38.7% | 25.9% | 11.6% | 11.6% | 5.2% | 4.3% | 1.6% | 1.2% |
| Apr 2026 | 43.3% | 23.6% | 10.6% | 10.6% | 4.8% | 3.9% | 1.7% | 1.4% |
| May 2026 | 41% | 27.4% | 10.1% | 10.1% | 4.5% | 3.7% | 1.6% | 1.6% |
| Jun 2026 | 40.7% | 27.2% | 10% | 10% | 4.5% | 4.5% | 1.6% | 1.6% |
| Jul 2026 | 41.8% | 27.9% | 10.3% | 8.4% | 4.6% | 3.8% | 1.7% | 1.6% |
| Aug 2026 | 41.8% | 27.9% | 10.3% | 8.4% | 4.6% | 3.8% | 1.7% | 1.6% |
| Sep 2026 | 40.1% | 26.8% | 9.9% | 9.9% | 6.6% | 3.6% | 1.6% | 1.6% |
How has the AAMI and Bingle comparison changed over the last 12 months?
3 findings
- AAMI was ahead of Bingle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AAMI’s share of searches among car insurance brands in Australia moved from 25.7% to 26.8%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Bingle’s share of searches among car insurance brands in Australia moved from 3.5% to 3.6%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for Australia car insurance brands in September 2026?
1 change
In September 2026, AAMI lost share of searches among car insurance brands in Australia, from 27.9% to 26.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AAMI’s and Bingle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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