Brandwave

How popular isRACV?

In September 2026, people searched for RACV by name about 22,900 times in Australia, about the same as the previous year. These searches made up 1.6% of all Australia car insurance brand searches, placing RACV seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about car insurance brands, RACV appeared in one of the five answers and was the seventh most recommended of the eight.

Search and AI answers in September 2026

RACV is the seventh most searched of 8 competitors and the seventh most recommended in AI answers.

  1. Budget DirectShare of searches 40.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. AAMIShare of searches 26.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. NRMA InsuranceShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. YouiShare of searches 9.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. RACVShare of searches 1.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+3 more

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Top car insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RACV was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. RACV is the seventh most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Budget Direct1st
  2. AAMI2nd
  3. Youi3rd
  4. NRMA Insurance4th
  5. ROLLiN'5th
  6. Bingle6th
  7. RACV7th
  8. Allianz8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Budget Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Youi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AAMI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NRMA Insurance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bingle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ROLLiN'2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allianz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RACV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car insurance brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which car insurance brands compete with RACV?

RACV against car insurance brands in Australia, by month

Share of searches by month for Budget Direct, AAMI, NRMA Insurance, Youi, Allianz, Bingle, RACV. The figures are in the table below the chart.

View monthly share of searches table
MonthBudget DirectAAMINRMA InsuranceYouiAllianzBingleRACVROLLiN'
Oct 202538.4%25.7%14.1%11.5%4.2%3.5%1.5%1.1%
Nov 202537.2%24.9%16.7%11.1%4.1%3.3%1.5%1.1%
Dec 202536.4%24.3%16.3%10.9%4.9%4%1.8%1.3%
Jan 202638.9%26%11.6%11.6%5.2%3.5%1.9%1.2%
Feb 202640.7%27.2%10%10%5.5%3.7%1.6%1.3%
Mar 202638.7%25.9%11.6%11.6%5.2%4.3%1.6%1.2%
Apr 202643.3%23.6%10.6%10.6%4.8%3.9%1.7%1.4%
May 202641%27.4%10.1%10.1%4.5%3.7%1.6%1.6%
Jun 202640.7%27.2%10%10%4.5%4.5%1.6%1.6%
Jul 202641.8%27.9%10.3%8.4%4.6%3.8%1.7%1.6%
Aug 202641.8%27.9%10.3%8.4%4.6%3.8%1.7%1.6%
Sep 202640.1%26.8%9.9%9.9%6.6%3.6%1.6%1.6%

  1. 1.Budget Direct

    40.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.AAMI

    26.8%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.NRMA Insurance

    9.9%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Youi

    9.9%

    Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.5 points.

  5. 5.Allianz

    6.6%

    Held 5th. 60.5K estimated branded searches, +49.4% vs prior month. Share +2 points.

  6. 6.Bingle

    3.6%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.RACV

    1.6%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.ROLLiN'

    1.6%

    Held 8th. 14.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between RACV and its closest rivals

Every comparison with RACV

8 comparisons

How has branded search demand for RACV changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RACV in Australia held steady at 22.9K.
  • Across the 12 months ending September 2026, RACV’s share of searches among car insurance brands in Australia held steady, from 1.5% to 1.6%.

How did search popularity change for Australia car insurance brands in September 2026?

6 changes

  1. In September 2026, Allianz gained share of searches among car insurance brands in Australia, from 4.6% to 6.6%.

  2. In September 2026, Youi gained share of searches among car insurance brands in Australia, from 8.4% to 9.9%.

  3. In September 2026, Budget Direct lost share of searches among car insurance brands in Australia, from 41.8% to 40.1%.

  4. In September 2026, AAMI lost share of searches among car insurance brands in Australia, from 27.9% to 26.8%.

  5. Estimated monthly branded searches for ROLLiN' in Australia rose 30% over 12 measured months, from 11K to 14.3K in September 2026.

  6. Estimated monthly branded searches for NRMA Insurance in Australia fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

How are RACV’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using RACV’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • racv home insurance
  • racv insurance

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How the Brand Demand Index is measured

Where does RACV compete?

RACV is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car insurance brands7th of 81.6%Shown above
Home insurance brands5th of 78.9%Show ranking
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Is RACV your brand?

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