Home insurance brands in Australia:Which are most popular?
AAMI and Allianz share the highest share of searches among home insurance brands in Australia, at 24.3% in September 2026. When we checked with ChatGPT and Google AI Overviews, Allianz and Budget Direct were mentioned most often, in four of the five answers. AAMI was recommended most often, coming first in three out of four responses that gave a list.
AAMIShare of searches 24.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
AllianzShare of searches 24.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Budget DirectShare of searches 13.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
NRMA InsuranceShare of searches 13.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RACVShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top home insurance brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Allianz and Budget Direct were mentioned most often, in four of the five answers. AAMI was recommended most often, coming first in three out of four answers that gave a list. Budget Direct was second, and Allianz was third. NRMA Insurance, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Allianz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Budget Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AAMI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Youi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- NRMA Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RACV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suncorp Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home insurance brands
5 answers
Asked ChatGPT
“Which home insurance should I get in Australia?”
Asked ChatGPT
“What are the best home and contents insurance companies in Australia?”
Asked ChatGPT
“What's the cheapest good home and contents insurance in Australia?”
Searched Google, AI Overview
“home insurance”
Searched Google, AI Overview
“home and contents insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which home insurance brands do people search for most?
This chart shows how often people search Google for each home insurance brand by name. Each line represents a brand's share of searches for all seven home insurance brands we track, month by month, from searches in Australia.
Share of searches by month for AAMI, Allianz, Budget Direct, NRMA Insurance, RACV, Youi, Suncorp Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | AAMI | Allianz | Budget Direct | NRMA Insurance | RACV | Youi | Suncorp Insurance |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 23.1% | 15.5% | 12.6% | 10.3% | 8.4% | 6.9% |
| Nov 2025 | 24.4% | 24.4% | 13.3% | 10.9% | 10.9% | 8.9% | 7.3% |
| Dec 2025 | 23.8% | 23.8% | 13% | 13% | 10.6% | 8.7% | 7.1% |
| Jan 2026 | 23.2% | 23.2% | 12.7% | 12.7% | 12.7% | 8.5% | 6.9% |
| Feb 2026 | 22% | 22% | 14.7% | 14.7% | 12% | 8% | 6.5% |
| Mar 2026 | 24.4% | 24.4% | 10.9% | 13.3% | 10.9% | 8.9% | 7.3% |
| Apr 2026 | 22.2% | 22.2% | 14.8% | 12.1% | 12.1% | 9.9% | 6.6% |
| May 2026 | 24.1% | 24.1% | 13.2% | 13.2% | 10.8% | 8.8% | 5.9% |
| Jun 2026 | 20.6% | 25.2% | 13.8% | 13.8% | 11.3% | 9.2% | 6.1% |
| Jul 2026 | 22.2% | 22.2% | 12.1% | 14.8% | 12.1% | 9.9% | 6.6% |
| Aug 2026 | 25.5% | 20.8% | 13.9% | 13.9% | 11.4% | 9.3% | 5.1% |
| Sep 2026 | 24.3% | 24.3% | 13.2% | 13.2% | 8.9% | 8.9% | 7.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.3% | 22.2K | +22.7% | -1.2 points | |
| 2, held 2nd | 24.3% | 22.2K | +50% | +3.4 points | |
| 3, held 3rd | 13.2% | 12.1K | +22.2% | -0.7 points | |
| 4, held 4th | 13.2% | 12.1K | +22.2% | -0.7 points | |
| 5, held 5th | 8.9% | 8.1K | 0% | -2.5 points | |
| 6, held 6th | 8.9% | 8.1K | +22.7% | -0.4 points | |
| 7, held 7th | 7.2% | 6.6K | +83.3% | +2.2 points |
1.
AAMI24.3%
Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share -1.2 points.
2.
Allianz24.3%
Held 2nd. 22.2K estimated branded searches, +50% vs prior month. Share +3.4 points.
13.2%
Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.7 points.
13.2%
Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.7 points.
5.
RACV8.9%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -2.5 points.
6.
Youi8.9%
Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share -0.4 points.
7.2%
Held 7th. 6.6K estimated branded searches, +83.3% vs prior month. Share +2.2 points.
Which brand is most popular in search among home insurance brands in Australia?
7 brands
AAMI and Allianz share the highest share of searches among home insurance brands in Australia, at 24.3% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| AAMI | 23.1% → 24.3% | 25.5%Aug 2026 | 20.6%Jun 2026 | 1st |
| Allianz | 23.1% → 24.3% | 25.2%Jun 2026 | 20.8%Aug 2026 | 2nd |
| Budget Direct | 15.5% → 13.2% | 15.5%Oct 2025 | 10.9%Mar 2026 | 3rd |
| NRMA Insurance | 12.6% → 13.2% | 14.8%Jul 2026 | 10.9%Nov 2025 | 4th |
| RACV | 10.3% → 8.9% | 12.7%Jan 2026 | 8.9%Sep 2026 | 5th |
| Youi | 8.4% → 8.9% | 9.9%Apr 2026 | 8%Feb 2026 | 6th |
| Suncorp Insurance | 6.9% → 7.2% | 7.3%Nov 2025 | 5.1%Aug 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, AAMI’s share of searches among home insurance brands in Australia increased from 23.1% to 24.3%.
- Across the 12 months ending September 2026, Allianz’s share of searches among home insurance brands in Australia increased from 23.1% to 24.3%.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among home insurance brands in Australia decreased from 15.5% to 13.2%.
- Across the 12 months ending September 2026, NRMA Insurance’s share of searches among home insurance brands in Australia increased from 12.6% to 13.2%.
- Across the 12 months ending September 2026, RACV’s share of searches among home insurance brands in Australia decreased from 10.3% to 8.9%.
- Across the 12 months ending September 2026, AAMI’s share of searches among home insurance brands in Australia peaked at 25.5% in August 2026 and was lowest at 20.6% in June 2026.
- Across the 12 months ending September 2026, Allianz’s share of searches among home insurance brands in Australia peaked at 25.2% in June 2026 and was lowest at 20.8% in August 2026.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among home insurance brands in Australia peaked at 15.5% in October 2025 and was lowest at 10.9% in March 2026.
- Across the 12 months ending September 2026, NRMA Insurance’s share of searches among home insurance brands in Australia peaked at 14.8% in July 2026 and was lowest at 10.9% in November 2025.
- Across the 12 months ending September 2026, RACV’s share of searches among home insurance brands in Australia peaked at 12.7% in January 2026 and was lowest at 8.9% in September 2026.
- Across the 12 months ending September 2026, Youi’s share of searches among home insurance brands in Australia peaked at 9.9% in April 2026 and was lowest at 8% in February 2026.
- Across the 12 months ending September 2026, Suncorp Insurance’s share of searches among home insurance brands in Australia peaked at 7.3% in November 2025 and was lowest at 5.1% in August 2026.
- Across the 12 months ending September 2026, Youi and Suncorp Insurance held steady: their share of searches among home insurance brands in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia home insurance brands in September 2026?
7 changes
In September 2026, Allianz gained share of searches among home insurance brands in Australia, from 20.8% to 24.3%.
In September 2026, Suncorp Insurance gained share of searches among home insurance brands in Australia, from 5.1% to 7.2%.
In September 2026, RACV lost share of searches among home insurance brands in Australia, from 11.4% to 8.9%.
In September 2026, AAMI lost share of searches among home insurance brands in Australia, from 25.5% to 24.3%.
In September 2026, Budget Direct lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%.
In September 2026, NRMA Insurance lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%.
Estimated monthly branded searches for Youi in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Compare popularity between leading brands
- AAMI vs Allianz: compare popularity
- AAMI vs Budget Direct: compare popularity
- AAMI vs NRMA Insurance: compare popularity
- AAMI vs RACV: compare popularity
- Allianz vs Budget Direct: compare popularity
- Allianz vs NRMA Insurance: compare popularity
- Allianz vs RACV: compare popularity
- Budget Direct vs NRMA Insurance: compare popularity
- Budget Direct vs RACV: compare popularity
- NRMA Insurance vs RACV: compare popularity
- Compare any of these brands
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