Brandwave

How popular isAllianz?

In September 2026, people searched for Allianz by name about 82,700 times in Australia, a 41.1% increase from the previous year. These searches made up 24.3% of all Australia home insurance brand searches, placing Allianz second out of seven brands. When we asked both ChatGPT and Google AI Overviews about home insurance brands, Allianz appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Allianz is the second most searched of 7 competitors and the third most recommended in AI answers.

  1. AAMIShare of searches 24.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. AllianzShare of searches 24.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Budget DirectShare of searches 13.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. NRMA InsuranceShare of searches 13.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. RACVShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top home insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Allianz was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Allianz is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AAMI1st
  2. Budget Direct2nd
  3. Allianz3rd
  4. Youi4th
  5. NRMA Insurance–
  6. RACV–
  7. Suncorp Insurance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Allianz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Budget Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AAMI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Youi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NRMA Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RACV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suncorp Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which home insurance brands compete with Allianz?

Allianz against home insurance brands in Australia, by month

Share of searches by month for AAMI, Allianz, Budget Direct, NRMA Insurance, RACV, Youi, Suncorp Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthAAMIAllianzBudget DirectNRMA InsuranceRACVYouiSuncorp Insurance
Oct 202523.1%23.1%15.5%12.6%10.3%8.4%6.9%
Nov 202524.4%24.4%13.3%10.9%10.9%8.9%7.3%
Dec 202523.8%23.8%13%13%10.6%8.7%7.1%
Jan 202623.2%23.2%12.7%12.7%12.7%8.5%6.9%
Feb 202622%22%14.7%14.7%12%8%6.5%
Mar 202624.4%24.4%10.9%13.3%10.9%8.9%7.3%
Apr 202622.2%22.2%14.8%12.1%12.1%9.9%6.6%
May 202624.1%24.1%13.2%13.2%10.8%8.8%5.9%
Jun 202620.6%25.2%13.8%13.8%11.3%9.2%6.1%
Jul 202622.2%22.2%12.1%14.8%12.1%9.9%6.6%
Aug 202625.5%20.8%13.9%13.9%11.4%9.3%5.1%
Sep 202624.3%24.3%13.2%13.2%8.9%8.9%7.2%

  1. 1.AAMI

    24.3%

    Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share -1.2 points.

  2. 2.Allianz

    24.3%

    Held 2nd. 22.2K estimated branded searches, +50% vs prior month. Share +3.4 points.

  3. 3.Budget Direct

    13.2%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.7 points.

  4. 4.NRMA Insurance

    13.2%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.7 points.

  5. 5.RACV

    8.9%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -2.5 points.

  6. 6.Youi

    8.9%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share -0.4 points.

  7. 7.Suncorp Insurance

    7.2%

    Held 7th. 6.6K estimated branded searches, +83.3% vs prior month. Share +2.2 points.

Compare popularity between Allianz and its closest rivals

Every comparison with Allianz

8 comparisons

How has branded search demand for Allianz changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Allianz in Australia rose from 58.6K to 82.7K.
  • Across the 12 months ending September 2026, Allianz’s share of searches among home insurance brands in Australia increased from 23.1% to 24.3%.
  • Across the 12 months ending September 2026, Allianz’s share of searches among home insurance brands in Australia peaked at 25.2% in June 2026 and was lowest at 20.8% in August 2026.

How did search popularity change for Australia home insurance brands in September 2026?

6 changes

  1. In September 2026, Allianz gained share of searches among home insurance brands in Australia, from 20.8% to 24.3%.

  2. In September 2026, Suncorp Insurance gained share of searches among home insurance brands in Australia, from 5.1% to 7.2%.

  3. In September 2026, RACV lost share of searches among home insurance brands in Australia, from 11.4% to 8.9%.

  4. In September 2026, AAMI lost share of searches among home insurance brands in Australia, from 25.5% to 24.3%.

  5. In September 2026, Budget Direct lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%.

  6. In September 2026, NRMA Insurance lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%.

How are Allianz’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Allianz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • allianz car insurance
  • allianz home insurance

How the Brand Demand Index is measured

Who owns Allianz?

Allianz is owned by Allianz. Brandwave does not track any other brands owned by Allianz.

Do you work for Allianz? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Allianz compete?

Allianz is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car insurance brands5th of 86.6%Show ranking
Home insurance brands2nd of 724.3%Shown above
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Is Allianz your brand?

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