Allianz vs Budget Direct:Which is more popular?
In September 2026, Allianz had more branded searches than Budget Direct among home insurance brands in Australia. Allianz had about 22,200 branded searches, while Budget Direct had 12,100. Allianz made up 24.3% of all home insurance brand searches we track, and Budget Direct accounted for 13.2%. When we asked ChatGPT and Google AI Overviews about home insurance brands, Allianz and Budget Direct each appeared in four of the five answers. Allianz and Budget Direct were each mentioned first in two of the four answers.
Who do people search for more?
Allianz, about 83% more searches than Budget Direct
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Allianz vs Budget Direct and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top home insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Allianz and Budget Direct were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Allianz and Budget Direct were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Allianz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Budget Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AAMI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Youi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NRMA Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RACV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suncorp Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home insurance brands
5 answers
Asked ChatGPT
“Which home insurance should I get in Australia?”
Asked ChatGPT
“What are the best home and contents insurance companies in Australia?”
Asked ChatGPT
“What's the cheapest good home and contents insurance in Australia?”
Searched Google, AI Overview
“home insurance”
Searched Google, AI Overview
“home and contents insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Allianz or Budget Direct more popular in search?
This chart shows how often people search Google for Allianz and Budget Direct by name. Each line represents a brand's share of searches for all seven home insurance brands we track, month by month, from searches in Australia.
Share of searches by month for Allianz, Budget Direct. The figures are in the table below the chart.
View monthly share of searches table
| Month | AAMI | Allianz | Budget Direct | NRMA Insurance | RACV | Youi | Suncorp Insurance |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 23.1% | 15.5% | 12.6% | 10.3% | 8.4% | 6.9% |
| Nov 2025 | 24.4% | 24.4% | 13.3% | 10.9% | 10.9% | 8.9% | 7.3% |
| Dec 2025 | 23.8% | 23.8% | 13% | 13% | 10.6% | 8.7% | 7.1% |
| Jan 2026 | 23.2% | 23.2% | 12.7% | 12.7% | 12.7% | 8.5% | 6.9% |
| Feb 2026 | 22% | 22% | 14.7% | 14.7% | 12% | 8% | 6.5% |
| Mar 2026 | 24.4% | 24.4% | 10.9% | 13.3% | 10.9% | 8.9% | 7.3% |
| Apr 2026 | 22.2% | 22.2% | 14.8% | 12.1% | 12.1% | 9.9% | 6.6% |
| May 2026 | 24.1% | 24.1% | 13.2% | 13.2% | 10.8% | 8.8% | 5.9% |
| Jun 2026 | 20.6% | 25.2% | 13.8% | 13.8% | 11.3% | 9.2% | 6.1% |
| Jul 2026 | 22.2% | 22.2% | 12.1% | 14.8% | 12.1% | 9.9% | 6.6% |
| Aug 2026 | 25.5% | 20.8% | 13.9% | 13.9% | 11.4% | 9.3% | 5.1% |
| Sep 2026 | 24.3% | 24.3% | 13.2% | 13.2% | 8.9% | 8.9% | 7.2% |
How has the Allianz and Budget Direct comparison changed over the last 12 months?
3 findings
- Allianz was ahead of Budget Direct in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allianz’s share of searches among home insurance brands in Australia moved from 23.1% to 24.3%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among home insurance brands in Australia moved from 15.5% to 13.2%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for Australia home insurance brands in September 2026?
2 changes
In September 2026, Allianz gained share of searches among home insurance brands in Australia, from 20.8% to 24.3%.
In September 2026, Budget Direct lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Allianz’s and Budget Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allianz
1 branded search term
- allianz home insurance
Budget Direct
1 branded search term
- budget direct home insurance
Other head-to-heads among home insurance brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.