AAMI vs RACV:Which is more popular?
In September 2026, AAMI had more branded searches than RACV among home insurance brands in Australia. AAMI had about 22,200 branded searches, while RACV had 8,100. AAMI made up 24.3% of all home insurance brand searches we track, and RACV accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about home insurance brands, AAMI appeared in three of the five answers and RACV in none.
Who do people search for more?
AAMI, about 3 searches for every 1 for RACV
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Top home insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AAMI was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. RACV did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Allianz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Budget Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- AAMI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Youi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NRMA Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RACV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suncorp Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home insurance brands
5 answers
Asked ChatGPT
“Which home insurance should I get in Australia?”
Asked ChatGPT
“What are the best home and contents insurance companies in Australia?”
Asked ChatGPT
“What's the cheapest good home and contents insurance in Australia?”
Searched Google, AI Overview
“home insurance”
Searched Google, AI Overview
“home and contents insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is AAMI or RACV more popular in search?
This chart shows how often people search Google for AAMI and RACV by name. Each line represents a brand's share of searches for all seven home insurance brands we track, month by month, from searches in Australia.
Share of searches by month for AAMI, RACV. The figures are in the table below the chart.
View monthly share of searches table
| Month | AAMI | Allianz | Budget Direct | NRMA Insurance | RACV | Youi | Suncorp Insurance |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 23.1% | 15.5% | 12.6% | 10.3% | 8.4% | 6.9% |
| Nov 2025 | 24.4% | 24.4% | 13.3% | 10.9% | 10.9% | 8.9% | 7.3% |
| Dec 2025 | 23.8% | 23.8% | 13% | 13% | 10.6% | 8.7% | 7.1% |
| Jan 2026 | 23.2% | 23.2% | 12.7% | 12.7% | 12.7% | 8.5% | 6.9% |
| Feb 2026 | 22% | 22% | 14.7% | 14.7% | 12% | 8% | 6.5% |
| Mar 2026 | 24.4% | 24.4% | 10.9% | 13.3% | 10.9% | 8.9% | 7.3% |
| Apr 2026 | 22.2% | 22.2% | 14.8% | 12.1% | 12.1% | 9.9% | 6.6% |
| May 2026 | 24.1% | 24.1% | 13.2% | 13.2% | 10.8% | 8.8% | 5.9% |
| Jun 2026 | 20.6% | 25.2% | 13.8% | 13.8% | 11.3% | 9.2% | 6.1% |
| Jul 2026 | 22.2% | 22.2% | 12.1% | 14.8% | 12.1% | 9.9% | 6.6% |
| Aug 2026 | 25.5% | 20.8% | 13.9% | 13.9% | 11.4% | 9.3% | 5.1% |
| Sep 2026 | 24.3% | 24.3% | 13.2% | 13.2% | 8.9% | 8.9% | 7.2% |
How has the AAMI and RACV comparison changed over the last 12 months?
3 findings
- AAMI was ahead of RACV in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AAMI’s share of searches among home insurance brands in Australia moved from 23.1% to 24.3%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, RACV’s share of searches among home insurance brands in Australia moved from 10.3% to 8.9%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for Australia home insurance brands in September 2026?
2 changes
In September 2026, RACV lost share of searches among home insurance brands in Australia, from 11.4% to 8.9%.
In September 2026, AAMI lost share of searches among home insurance brands in Australia, from 25.5% to 24.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AAMI’s and RACV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home insurance brands
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