Brandwave

How popular isNRMA Insurance?

In September 2026, people searched for NRMA Insurance by name about 103,000 times in Australia, a 29.2% decrease from the previous year. These searches made up 13.2% of all Australia home insurance brand searches, placing NRMA Insurance fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about home insurance brands, NRMA Insurance did not appear in any of the answers.

Search and AI answers in September 2026

NRMA Insurance is the fourth most searched of 7 competitors and not listed in any AI answer.

  1. AAMIShare of searches 24.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. AllianzShare of searches 24.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Budget DirectShare of searches 13.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. NRMA InsuranceShare of searches 13.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. RACVShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top home insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NRMA Insurance did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AAMI1st
  2. Budget Direct2nd
  3. Allianz3rd
  4. Youi4th
  5. NRMA Insurance–
  6. RACV–
  7. Suncorp Insurance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Allianz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Budget Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AAMI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Youi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NRMA Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RACV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suncorp Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which home insurance brands compete with NRMA Insurance?

NRMA Insurance against home insurance brands in Australia, by month

Share of searches by month for AAMI, Allianz, Budget Direct, NRMA Insurance, RACV, Youi, Suncorp Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthAAMIAllianzBudget DirectNRMA InsuranceRACVYouiSuncorp Insurance
Oct 202523.1%23.1%15.5%12.6%10.3%8.4%6.9%
Nov 202524.4%24.4%13.3%10.9%10.9%8.9%7.3%
Dec 202523.8%23.8%13%13%10.6%8.7%7.1%
Jan 202623.2%23.2%12.7%12.7%12.7%8.5%6.9%
Feb 202622%22%14.7%14.7%12%8%6.5%
Mar 202624.4%24.4%10.9%13.3%10.9%8.9%7.3%
Apr 202622.2%22.2%14.8%12.1%12.1%9.9%6.6%
May 202624.1%24.1%13.2%13.2%10.8%8.8%5.9%
Jun 202620.6%25.2%13.8%13.8%11.3%9.2%6.1%
Jul 202622.2%22.2%12.1%14.8%12.1%9.9%6.6%
Aug 202625.5%20.8%13.9%13.9%11.4%9.3%5.1%
Sep 202624.3%24.3%13.2%13.2%8.9%8.9%7.2%

  1. 1.AAMI

    24.3%

    Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share -1.2 points.

  2. 2.Allianz

    24.3%

    Held 2nd. 22.2K estimated branded searches, +50% vs prior month. Share +3.4 points.

  3. 3.Budget Direct

    13.2%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.7 points.

  4. 4.NRMA Insurance

    13.2%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.7 points.

  5. 5.RACV

    8.9%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -2.5 points.

  6. 6.Youi

    8.9%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share -0.4 points.

  7. 7.Suncorp Insurance

    7.2%

    Held 7th. 6.6K estimated branded searches, +83.3% vs prior month. Share +2.2 points.

Compare popularity between NRMA Insurance and its closest rivals

Every comparison with NRMA Insurance

8 comparisons

How has branded search demand for NRMA Insurance changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NRMA Insurance in Australia fell from 145K to 103K.
  • Across the 12 months ending September 2026, NRMA Insurance’s share of searches among home insurance brands in Australia increased from 12.6% to 13.2%.
  • Across the 12 months ending September 2026, NRMA Insurance’s share of searches among home insurance brands in Australia peaked at 14.8% in July 2026 and was lowest at 10.9% in November 2025.

How did search popularity change for Australia home insurance brands in September 2026?

6 changes

  1. In September 2026, Allianz gained share of searches among home insurance brands in Australia, from 20.8% to 24.3%.

  2. In September 2026, Suncorp Insurance gained share of searches among home insurance brands in Australia, from 5.1% to 7.2%.

  3. In September 2026, RACV lost share of searches among home insurance brands in Australia, from 11.4% to 8.9%.

  4. In September 2026, AAMI lost share of searches among home insurance brands in Australia, from 25.5% to 24.3%.

  5. In September 2026, Budget Direct lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%.

  6. In September 2026, NRMA Insurance lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%.

How are NRMA Insurance’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NRMA Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nrma home insurance
  • nrma insurance

How the Brand Demand Index is measured

Who owns NRMA Insurance?

NRMA Insurance is owned by IAG. Brandwave does not track any other brands owned by IAG.

Do you work for NRMA Insurance? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does NRMA Insurance compete?

NRMA Insurance is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car insurance brands3rd of 89.9%Show ranking
Home insurance brands4th of 713.2%Shown above
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Is NRMA Insurance your brand?

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