Brandwave

How popular isNRMA Insurance?

In September 2026, people searched for NRMA Insurance by name about 103,000 times in Australia, a 29.2% decrease from the previous year. These searches made up 9.9% of all Australia car insurance brand searches, placing NRMA Insurance third out of eight brands. When we asked both ChatGPT and Google AI Overviews about car insurance brands, NRMA Insurance appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

NRMA Insurance is the third most searched of 8 competitors and the fourth most recommended in AI answers.

  1. Budget DirectShare of searches 40.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. AAMIShare of searches 26.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. NRMA InsuranceShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. YouiShare of searches 9.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. AllianzShare of searches 6.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

+3 more

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Top car insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NRMA Insurance was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NRMA Insurance is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Budget Direct1st
  2. AAMI2nd
  3. Youi3rd
  4. NRMA Insurance4th
  5. ROLLiN'5th
  6. Bingle6th
  7. RACV7th
  8. Allianz8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Budget Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Youi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AAMI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NRMA Insurance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bingle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ROLLiN'2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allianz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RACV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car insurance brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which car insurance brands compete with NRMA Insurance?

NRMA Insurance against car insurance brands in Australia, by month

Share of searches by month for Budget Direct, AAMI, NRMA Insurance, Youi, Allianz, Bingle. The figures are in the table below the chart.

View monthly share of searches table
MonthBudget DirectAAMINRMA InsuranceYouiAllianzBingleRACVROLLiN'
Oct 202538.4%25.7%14.1%11.5%4.2%3.5%1.5%1.1%
Nov 202537.2%24.9%16.7%11.1%4.1%3.3%1.5%1.1%
Dec 202536.4%24.3%16.3%10.9%4.9%4%1.8%1.3%
Jan 202638.9%26%11.6%11.6%5.2%3.5%1.9%1.2%
Feb 202640.7%27.2%10%10%5.5%3.7%1.6%1.3%
Mar 202638.7%25.9%11.6%11.6%5.2%4.3%1.6%1.2%
Apr 202643.3%23.6%10.6%10.6%4.8%3.9%1.7%1.4%
May 202641%27.4%10.1%10.1%4.5%3.7%1.6%1.6%
Jun 202640.7%27.2%10%10%4.5%4.5%1.6%1.6%
Jul 202641.8%27.9%10.3%8.4%4.6%3.8%1.7%1.6%
Aug 202641.8%27.9%10.3%8.4%4.6%3.8%1.7%1.6%
Sep 202640.1%26.8%9.9%9.9%6.6%3.6%1.6%1.6%

  1. 1.Budget Direct

    40.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.AAMI

    26.8%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.NRMA Insurance

    9.9%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Youi

    9.9%

    Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.5 points.

  5. 5.Allianz

    6.6%

    Held 5th. 60.5K estimated branded searches, +49.4% vs prior month. Share +2 points.

  6. 6.Bingle

    3.6%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.RACV

    1.6%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.ROLLiN'

    1.6%

    Held 8th. 14.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between NRMA Insurance and its closest rivals

Every comparison with NRMA Insurance

8 comparisons

How has branded search demand for NRMA Insurance changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NRMA Insurance in Australia fell from 145K to 103K.
  • Across the 12 months ending September 2026, NRMA Insurance’s share of searches among car insurance brands in Australia decreased from 14.1% to 9.9%.
  • Across the 12 months ending September 2026, NRMA Insurance’s share of searches among car insurance brands in Australia peaked at 16.7% in November 2025 and was lowest at 9.9% in September 2026.

How did search popularity change for Australia car insurance brands in September 2026?

6 changes

  1. In September 2026, Allianz gained share of searches among car insurance brands in Australia, from 4.6% to 6.6%.

  2. In September 2026, Youi gained share of searches among car insurance brands in Australia, from 8.4% to 9.9%.

  3. In September 2026, Budget Direct lost share of searches among car insurance brands in Australia, from 41.8% to 40.1%.

  4. In September 2026, AAMI lost share of searches among car insurance brands in Australia, from 27.9% to 26.8%.

  5. Estimated monthly branded searches for ROLLiN' in Australia rose 30% over 12 measured months, from 11K to 14.3K in September 2026.

  6. Estimated monthly branded searches for NRMA Insurance in Australia fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

How are NRMA Insurance’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NRMA Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nrma home insurance
  • nrma insurance

How the Brand Demand Index is measured

Who owns NRMA Insurance?

NRMA Insurance is owned by IAG. Brandwave does not track any other brands owned by IAG.

Do you work for NRMA Insurance? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does NRMA Insurance compete?

NRMA Insurance is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car insurance brands3rd of 89.9%Shown above
Home insurance brands4th of 713.2%Show ranking
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