Bingle vs NRMA Insurance:Which is more popular?
In September 2026, NRMA Insurance had more branded searches than Bingle among car insurance brands in Australia. NRMA Insurance had about 90,500 branded searches, while Bingle had 33,100. NRMA Insurance made up 9.9% of all car insurance brand searches we track, and Bingle accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about car insurance brands, Bingle and NRMA Insurance each appeared in three of the five answers. NRMA Insurance was mentioned before Bingle in two out of three answers that named either.
Who do people search for more?
NRMA Insurance, about 3 searches for every 1 for Bingle
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
NRMA Insurance, named ahead of Bingle in 2 of 3 answers
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Top car insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bingle and NRMA Insurance were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NRMA Insurance was listed before Bingle in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Budget Direct1st
AAMI2nd
Youi3rd- NRMA Insurance4th
ROLLiN'5th
Bingle6th
RACV7th
Allianz8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Budget Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Youi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AAMI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NRMA Insurance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bingle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ROLLiN'2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allianz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RACV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car insurance brands
5 answers
Asked ChatGPT
“Which car insurance company should I use in Australia?”
Asked ChatGPT
“What are the best car insurance brands in Australia?”
Asked ChatGPT
“What's the best comprehensive car insurance in Australia for a young driver?”
Searched Google, AI Overview
“car insurance”
Searched Google, AI Overview
“compare car insurance”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Bingle or NRMA Insurance more popular in search?
This chart shows how often people search Google for Bingle and NRMA Insurance by name. Each line represents a brand's share of searches for all eight car insurance brands we track, month by month, from searches in Australia.
Share of searches by month for NRMA Insurance, Bingle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Budget Direct | AAMI | NRMA Insurance | Youi | Allianz | Bingle | RACV | ROLLiN' |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 25.7% | 14.1% | 11.5% | 4.2% | 3.5% | 1.5% | 1.1% |
| Nov 2025 | 37.2% | 24.9% | 16.7% | 11.1% | 4.1% | 3.3% | 1.5% | 1.1% |
| Dec 2025 | 36.4% | 24.3% | 16.3% | 10.9% | 4.9% | 4% | 1.8% | 1.3% |
| Jan 2026 | 38.9% | 26% | 11.6% | 11.6% | 5.2% | 3.5% | 1.9% | 1.2% |
| Feb 2026 | 40.7% | 27.2% | 10% | 10% | 5.5% | 3.7% | 1.6% | 1.3% |
| Mar 2026 | 38.7% | 25.9% | 11.6% | 11.6% | 5.2% | 4.3% | 1.6% | 1.2% |
| Apr 2026 | 43.3% | 23.6% | 10.6% | 10.6% | 4.8% | 3.9% | 1.7% | 1.4% |
| May 2026 | 41% | 27.4% | 10.1% | 10.1% | 4.5% | 3.7% | 1.6% | 1.6% |
| Jun 2026 | 40.7% | 27.2% | 10% | 10% | 4.5% | 4.5% | 1.6% | 1.6% |
| Jul 2026 | 41.8% | 27.9% | 10.3% | 8.4% | 4.6% | 3.8% | 1.7% | 1.6% |
| Aug 2026 | 41.8% | 27.9% | 10.3% | 8.4% | 4.6% | 3.8% | 1.7% | 1.6% |
| Sep 2026 | 40.1% | 26.8% | 9.9% | 9.9% | 6.6% | 3.6% | 1.6% | 1.6% |
How has the Bingle and NRMA Insurance comparison changed over the last 12 months?
3 findings
- NRMA Insurance was ahead of Bingle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bingle’s share of searches among car insurance brands in Australia moved from 3.5% to 3.6%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, NRMA Insurance’s share of searches among car insurance brands in Australia moved from 14.1% to 9.9%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for Australia car insurance brands in September 2026?
1 change
Estimated monthly branded searches for NRMA Insurance in Australia fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bingle’s and NRMA Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bingle
1 branded search term
- bingle
NRMA Insurance
1 branded search term
- nrma insurance
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