NRMA Insurance vs Youi:Which is more popular?
In September 2026, NRMA Insurance had more branded searches than Youi among home insurance brands in Australia. NRMA Insurance had about 12,100 branded searches, while Youi had 8,100. NRMA Insurance made up 13.2% of all home insurance brand searches we track, and Youi accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about home insurance brands, Youi appeared in two of the five answers and NRMA Insurance in none.
Who do people search for more?
NRMA Insurance, about 49% more searches than Youi
Who does AI mention more?
Youi, mentioned in 2 of 5 answers, NRMA Insurance in 0
Who does AI recommend more?
Youi, the only one of the two named
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Top home insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Youi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NRMA Insurance did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Allianz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Budget Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AAMI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Youi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NRMA Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RACV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suncorp Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home insurance brands
5 answers
Asked ChatGPT
“Which home insurance should I get in Australia?”
Asked ChatGPT
“What are the best home and contents insurance companies in Australia?”
Asked ChatGPT
“What's the cheapest good home and contents insurance in Australia?”
Searched Google, AI Overview
“home insurance”
Searched Google, AI Overview
“home and contents insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is NRMA Insurance or Youi more popular in search?
This chart shows how often people search Google for NRMA Insurance and Youi by name. Each line represents a brand's share of searches for all seven home insurance brands we track, month by month, from searches in Australia.
Share of searches by month for NRMA Insurance, Youi. The figures are in the table below the chart.
View monthly share of searches table
| Month | AAMI | Allianz | Budget Direct | NRMA Insurance | RACV | Youi | Suncorp Insurance |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 23.1% | 15.5% | 12.6% | 10.3% | 8.4% | 6.9% |
| Nov 2025 | 24.4% | 24.4% | 13.3% | 10.9% | 10.9% | 8.9% | 7.3% |
| Dec 2025 | 23.8% | 23.8% | 13% | 13% | 10.6% | 8.7% | 7.1% |
| Jan 2026 | 23.2% | 23.2% | 12.7% | 12.7% | 12.7% | 8.5% | 6.9% |
| Feb 2026 | 22% | 22% | 14.7% | 14.7% | 12% | 8% | 6.5% |
| Mar 2026 | 24.4% | 24.4% | 10.9% | 13.3% | 10.9% | 8.9% | 7.3% |
| Apr 2026 | 22.2% | 22.2% | 14.8% | 12.1% | 12.1% | 9.9% | 6.6% |
| May 2026 | 24.1% | 24.1% | 13.2% | 13.2% | 10.8% | 8.8% | 5.9% |
| Jun 2026 | 20.6% | 25.2% | 13.8% | 13.8% | 11.3% | 9.2% | 6.1% |
| Jul 2026 | 22.2% | 22.2% | 12.1% | 14.8% | 12.1% | 9.9% | 6.6% |
| Aug 2026 | 25.5% | 20.8% | 13.9% | 13.9% | 11.4% | 9.3% | 5.1% |
| Sep 2026 | 24.3% | 24.3% | 13.2% | 13.2% | 8.9% | 8.9% | 7.2% |
How has the NRMA Insurance and Youi comparison changed over the last 12 months?
3 findings
- NRMA Insurance was ahead of Youi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NRMA Insurance’s share of searches among home insurance brands in Australia moved from 12.6% to 13.2%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending September 2026, Youi’s share of searches among home insurance brands in Australia moved from 8.4% to 8.9%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for Australia home insurance brands in September 2026?
2 changes
In September 2026, NRMA Insurance lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%.
Estimated monthly branded searches for Youi in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NRMA Insurance’s and Youi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NRMA Insurance
1 branded search term
- nrma home insurance
Youi
1 branded search term
- youi home insurance
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