Budget Direct vs Tick Travel Insurance:Which is more popular?
In September 2026, Tick Travel Insurance had more branded searches than Budget Direct among travel insurance providers in Australia. Tick Travel Insurance had about 23,500 branded searches, while Budget Direct had 8,100. Tick Travel Insurance made up 20.6% of all travel insurance provider searches we track, and Budget Direct accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about travel insurance providers, Tick Travel Insurance appeared in one of the five answers and Budget Direct in none.
Who do people search for more?
Tick Travel Insurance, about 3 searches for every 1 for Budget Direct
Who does AI mention more?
Tick Travel Insurance, mentioned in 1 of 5 answers, Budget Direct in 0
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Top travel insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tick Travel Insurance was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Budget Direct did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
1Cover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Southern Cross Travel Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fast Cover2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cover-More1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tick Travel Insurance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
World Nomads1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Budget Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel insurance providers
5 answers
Asked ChatGPT
“Which travel insurance should I buy in Australia?”
Asked ChatGPT
“What are the best travel insurance providers in Australia?”
Asked ChatGPT
“What's the best travel insurance in Australia for an overseas trip?”
Searched Google, AI Overview
“travel insurance”
Searched Google, AI Overview
“best travel insurance australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Budget Direct or Tick Travel Insurance more popular in search?
This chart shows how often people search Google for Budget Direct and Tick Travel Insurance by name. Each line represents a brand's share of searches for all seven travel insurance providers we track, month by month, from searches in Australia.
Share of searches by month for Tick Travel Insurance, Budget Direct. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cover-More | Tick Travel Insurance | Southern Cross Travel Insurance | Fast Cover | 1Cover | Budget Direct | World Nomads |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 28.1% | 14.4% | 14.3% | 6.4% | 7.9% | 2.3% |
| Nov 2025 | 31.3% | 23.3% | 14% | 13.9% | 7.6% | 7.6% | 2.3% |
| Dec 2025 | 27.9% | 25.4% | 15.2% | 12.3% | 8.3% | 8.3% | 2.5% |
| Jan 2026 | 28.9% | 25.1% | 15.9% | 13.4% | 7.1% | 7.1% | 2.6% |
| Feb 2026 | 28.9% | 25.2% | 15.8% | 13.4% | 7.1% | 7.1% | 2.5% |
| Mar 2026 | 25.6% | 26.1% | 17.2% | 14.5% | 7.7% | 6.3% | 2.8% |
| Apr 2026 | 26.5% | 23% | 17.7% | 15% | 7.9% | 6.5% | 3.5% |
| May 2026 | 28.6% | 20.3% | 19.2% | 16.1% | 7% | 5.7% | 3.1% |
| Jun 2026 | 28% | 19.8% | 18.8% | 17.1% | 8.4% | 5.6% | 2.4% |
| Jul 2026 | 27.8% | 18.9% | 22.8% | 15.7% | 6.8% | 5.5% | 2.4% |
| Aug 2026 | 28.1% | 19.1% | 23% | 14% | 6.9% | 6.9% | 2% |
| Sep 2026 | 29.1% | 20.6% | 19.5% | 14.5% | 7.1% | 7.1% | 2.1% |
How has the Budget Direct and Tick Travel Insurance comparison changed over the last 12 months?
3 findings
- Tick Travel Insurance was ahead of Budget Direct in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among travel insurance providers in Australia moved from 7.9% to 7.1%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Tick Travel Insurance’s share of searches among travel insurance providers in Australia moved from 28.1% to 20.6%, and its estimated monthly branded searches moved from 28.8K to 23.5K.
How did search popularity change for Australia travel insurance providers in September 2026?
1 change
In September 2026, Tick Travel Insurance overtook Southern Cross Travel Insurance to rank 2nd among travel insurance providers in Australia, with 20.6% of the searches.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Budget Direct’s and Tick Travel Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Budget Direct
1 branded search term
- budget direct travel insurance
Tick Travel Insurance
2 branded search terms
- tick insurance
- tick travel insurance
Other head-to-heads among travel insurance providers
- Cover-More vs Tick Travel Insurance: compare popularity
- Cover-More vs Southern Cross Travel Insurance: compare popularity
- Cover-More vs Fast Cover: compare popularity
- Cover-More vs 1Cover: compare popularity
- Tick Travel Insurance vs Southern Cross Travel Insurance: compare popularity
- Tick Travel Insurance vs Fast Cover: compare popularity
Put your own brand in this comparison
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