1Cover vs Cover-More:Which is searched more in Australia?
In September 2026, Cover-More had more branded searches than 1Cover among travel insurance providers in Australia. Cover-More had about 33,100 branded searches, while 1Cover had 8,100. Cover-More made up 29.1% of all travel insurance provider searches we track, and 1Cover accounted for 7.1%.
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Is 1Cover or Cover-More more popular in search?
Compare the companies Australians buy travel insurance from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Cover-More, 1Cover. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cover-More | Tick Travel Insurance | Southern Cross Travel Insurance | Fast Cover | 1Cover | Budget Direct | World Nomads |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 28.1% | 14.4% | 14.3% | 6.4% | 7.9% | 2.3% |
| Nov 2025 | 31.3% | 23.3% | 14% | 13.9% | 7.6% | 7.6% | 2.3% |
| Dec 2025 | 27.9% | 25.4% | 15.2% | 12.3% | 8.3% | 8.3% | 2.5% |
| Jan 2026 | 28.9% | 25.1% | 15.9% | 13.4% | 7.1% | 7.1% | 2.6% |
| Feb 2026 | 28.9% | 25.2% | 15.8% | 13.4% | 7.1% | 7.1% | 2.5% |
| Mar 2026 | 25.6% | 26.1% | 17.2% | 14.5% | 7.7% | 6.3% | 2.8% |
| Apr 2026 | 26.5% | 23% | 17.7% | 15% | 7.9% | 6.5% | 3.5% |
| May 2026 | 28.6% | 20.3% | 19.2% | 16.1% | 7% | 5.7% | 3.1% |
| Jun 2026 | 28% | 19.8% | 18.8% | 17.1% | 8.4% | 5.6% | 2.4% |
| Jul 2026 | 27.8% | 18.9% | 22.8% | 15.7% | 6.8% | 5.5% | 2.4% |
| Aug 2026 | 28.1% | 19.1% | 23% | 14% | 6.9% | 6.9% | 2% |
| Sep 2026 | 29.1% | 20.6% | 19.5% | 14.5% | 7.1% | 7.1% | 2.1% |
How has the 1Cover and Cover-More comparison changed over the last 12 months?
3 findings
- Cover-More was ahead of 1Cover in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 1Cover’s share of searches among travel insurance providers in Australia moved from 6.4% to 7.1%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Cover-More’s share of searches among travel insurance providers in Australia moved from 26.4% to 29.1%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for Australia travel insurance providers in September 2026?
2 changes
In September 2026, Cover-More gained share of searches among travel insurance providers in Australia, from 28.1% to 29.1%.
Estimated monthly branded searches for 1Cover in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 1Cover’s and Cover-More’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
1Cover
1 branded search term
- 1cover
Cover-More
2 branded search terms
- cover more
- covermore
Other head-to-heads among travel insurance providers
Cover-More vs Tick Travel Insurance: compare search popularity
Cover-More vs Southern Cross Travel Insurance: compare search popularity
Cover-More vs Fast Cover: compare search popularity- Tick Travel Insurance vs Southern Cross Travel Insurance: compare search popularity
- Tick Travel Insurance vs Fast Cover: compare search popularity
- Tick Travel Insurance vs 1Cover: compare search popularity
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