Brandwave

1Cover vs Tick Travel Insurance:Which is more popular?

In September 2026, Tick Travel Insurance had more branded searches than 1Cover among travel insurance providers in Australia. Tick Travel Insurance had about 23,500 branded searches, while 1Cover had 8,100. Tick Travel Insurance made up 20.6% of all travel insurance provider searches we track, and 1Cover accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about travel insurance providers, 1Cover appeared in all five answers and Tick Travel Insurance in one. 1Cover was mentioned before Tick Travel Insurance in every answer.

Among travel insurance providers in Australia in September 2026

Who do people search for more?

Tick Travel Insurance, about 3 searches for every 1 for 1Cover

Tick Travel Insurance 23.5K searches1Cover 8.1K searches

Who does AI mention more?

1Cover, mentioned in every answer we collected

1Cover in 5 of 5Tick Travel Insurance in 1 of 5

Who does AI recommend more?

1Cover, named ahead of Tick Travel Insurance in every answer

1Cover first in 4Tick Travel Insurance never first

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Top travel insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 1Cover appeared in all five answers. Tick Travel Insurance was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. 1Cover was listed before Tick Travel Insurance in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Southern Cross Travel Insurance1st
  2. 1Cover2nd
  3. Fast Cover3rd
  4. Tick Travel Insurance4th
  5. Cover-More5th
  6. World Nomads5th
  7. Budget Direct–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 1Cover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Southern Cross Travel Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fast Cover2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cover-More1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tick Travel Insurance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • World Nomads1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Budget Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is 1Cover or Tick Travel Insurance more popular in search?

This chart shows how often people search Google for 1Cover and Tick Travel Insurance by name. Each line represents a brand's share of searches for all seven travel insurance providers we track, month by month, from searches in Australia.

1Cover and Tick Travel Insurance among travel insurance providers in Australia, by month

Share of searches by month for Tick Travel Insurance, 1Cover. The figures are in the table below the chart.

View monthly share of searches table
MonthCover-MoreTick Travel InsuranceSouthern Cross Travel InsuranceFast Cover1CoverBudget DirectWorld Nomads
Oct 202526.4%28.1%14.4%14.3%6.4%7.9%2.3%
Nov 202531.3%23.3%14%13.9%7.6%7.6%2.3%
Dec 202527.9%25.4%15.2%12.3%8.3%8.3%2.5%
Jan 202628.9%25.1%15.9%13.4%7.1%7.1%2.6%
Feb 202628.9%25.2%15.8%13.4%7.1%7.1%2.5%
Mar 202625.6%26.1%17.2%14.5%7.7%6.3%2.8%
Apr 202626.5%23%17.7%15%7.9%6.5%3.5%
May 202628.6%20.3%19.2%16.1%7%5.7%3.1%
Jun 202628%19.8%18.8%17.1%8.4%5.6%2.4%
Jul 202627.8%18.9%22.8%15.7%6.8%5.5%2.4%
Aug 202628.1%19.1%23%14%6.9%6.9%2%
Sep 202629.1%20.6%19.5%14.5%7.1%7.1%2.1%

How has the 1Cover and Tick Travel Insurance comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia travel insurance providers in September 2026?

2 changes

  1. In September 2026, Tick Travel Insurance overtook Southern Cross Travel Insurance to rank 2nd among travel insurance providers in Australia, with 20.6% of the searches.

  2. Estimated monthly branded searches for 1Cover in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 1Cover’s and Tick Travel Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1Cover

1 branded search term

  • 1cover

Tick Travel Insurance

2 branded search terms

  • tick insurance
  • tick travel insurance

How the Brand Demand Index is measured

Other head-to-heads among travel insurance providers

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