How popular isSouthern Cross Travel Insurance in search?
In September 2026, people searched for Southern Cross Travel Insurance by name about 22,200 times in Australia, a 50% increase from the previous year. These searches made up 19.5% of all Australia travel insurance provider searches, placing Southern Cross Travel Insurance third out of seven providers.
Cover-More29.1%
Tick Travel Insurance20.6%
Southern Cross Travel Insurance19.5%
Fast Cover14.5%
1Cover7.1%
Budget Direct7.1%
World Nomads2.1%
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Which travel insurance providers compete with Southern Cross Travel Insurance?
Share of searches by month for Cover-More, Tick Travel Insurance, Southern Cross Travel Insurance, Fast Cover, 1Cover, Budget Direct, World Nomads. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cover-More | Tick Travel Insurance | Southern Cross Travel Insurance | Fast Cover | 1Cover | Budget Direct | World Nomads |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 28.1% | 14.4% | 14.3% | 6.4% | 7.9% | 2.3% |
| Nov 2025 | 31.3% | 23.3% | 14% | 13.9% | 7.6% | 7.6% | 2.3% |
| Dec 2025 | 27.9% | 25.4% | 15.2% | 12.3% | 8.3% | 8.3% | 2.5% |
| Jan 2026 | 28.9% | 25.1% | 15.9% | 13.4% | 7.1% | 7.1% | 2.6% |
| Feb 2026 | 28.9% | 25.2% | 15.8% | 13.4% | 7.1% | 7.1% | 2.5% |
| Mar 2026 | 25.6% | 26.1% | 17.2% | 14.5% | 7.7% | 6.3% | 2.8% |
| Apr 2026 | 26.5% | 23% | 17.7% | 15% | 7.9% | 6.5% | 3.5% |
| May 2026 | 28.6% | 20.3% | 19.2% | 16.1% | 7% | 5.7% | 3.1% |
| Jun 2026 | 28% | 19.8% | 18.8% | 17.1% | 8.4% | 5.6% | 2.4% |
| Jul 2026 | 27.8% | 18.9% | 22.8% | 15.7% | 6.8% | 5.5% | 2.4% |
| Aug 2026 | 28.1% | 19.1% | 23% | 14% | 6.9% | 6.9% | 2% |
| Sep 2026 | 29.1% | 20.6% | 19.5% | 14.5% | 7.1% | 7.1% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.1% | 33.1K | 0% | +1 points | |
| 2, moved from 3rd to 2nd | 20.6% | 23.5K | +4.4% | +1.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19.5% | 22.2K | -18.1% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.5% | 16.5K | 0% | +0.5 points | |
| 5, held 5th | 7.1% | 8.1K | 0% | +0.2 points | |
| 6, held 6th | 7.1% | 8.1K | 0% | +0.2 points | |
| 7, held 7th | 2.1% | 2.4K | 0% | +0.1 points |
29.1%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1 points.
20.6%
Moved from 3rd to 2nd. 23.5K estimated branded searches, +4.4% vs prior month. Share +1.5 points.
Moved from 2nd to 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -3.5 points.
14.5%
Held 4th. 16.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
1Cover7.1%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.1%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.1%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Southern Cross Travel Insurance and its closest rivals
- Southern Cross Travel Insurance vs Cover-More: compare search popularity
- Southern Cross Travel Insurance vs Tick Travel Insurance: compare search popularity
- Southern Cross Travel Insurance vs Fast Cover: compare search popularity
- Southern Cross Travel Insurance vs 1Cover: compare search popularity
- Southern Cross Travel Insurance vs Budget Direct: compare search popularity
- Compare Southern Cross Travel Insurance with any brand
Every comparison with Southern Cross Travel Insurance
6 comparisons
How has branded search demand for Southern Cross Travel Insurance changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Southern Cross Travel Insurance in Australia rose from 14.8K to 22.2K.
- Across the 12 months ending September 2026, Southern Cross Travel Insurance’s share of searches among travel insurance providers in Australia increased from 14.4% to 19.5%.
- Across the 12 months ending September 2026, Southern Cross Travel Insurance’s share of searches among travel insurance providers in Australia peaked at 23% in August 2026 and was lowest at 14% in November 2025.
How did search popularity change for Australia travel insurance providers in September 2026?
5 changes
In September 2026, Tick Travel Insurance overtook Southern Cross Travel Insurance to rank 2nd among travel insurance providers in Australia, with 20.6% of the searches.
In September 2026, Cover-More gained share of searches among travel insurance providers in Australia, from 28.1% to 29.1%.
In September 2026, Southern Cross Travel Insurance lost share of searches among travel insurance providers in Australia, from 23% to 19.5%.
Estimated monthly branded searches for 1Cover in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Fast Cover in Australia rose 12.2% over 12 measured months, from 14.7K to 16.5K in September 2026.
How are Southern Cross Travel Insurance’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Southern Cross Travel Insurance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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