Brandwave

Cover-More vs Southern Cross Travel Insurance:Which is more popular?

In September 2026, Cover-More had more branded searches than Southern Cross Travel Insurance among travel insurance providers in Australia. Cover-More had about 33,100 branded searches, while Southern Cross Travel Insurance had 22,200. Cover-More made up 29.1% of all travel insurance provider searches we track, and Southern Cross Travel Insurance accounted for 19.5%. When we asked ChatGPT and Google AI Overviews about travel insurance providers, Southern Cross Travel Insurance appeared in four of the five answers and Cover-More in one. Southern Cross Travel Insurance was mentioned before Cover-More in every answer.

Among travel insurance providers in Australia in September 2026

Who do people search for more?

Cover-More, about 49% more searches than Southern Cross Travel Insurance

Cover-More 33.1K searchesSouthern Cross Travel Insurance 22.2K searches

Who does AI mention more?

Southern Cross Travel Insurance, mentioned in 4 of 5 answers, Cover-More in 1

Southern Cross Travel Insurance in 4 of 5Cover-More in 1 of 5

Who does AI recommend more?

Southern Cross Travel Insurance, named ahead of Cover-More in every answer

Southern Cross Travel Insurance first in 4Cover-More never first

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Top travel insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Southern Cross Travel Insurance was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cover-More was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Southern Cross Travel Insurance was listed before Cover-More in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Southern Cross Travel Insurance1st
  2. 1Cover2nd
  3. Fast Cover3rd
  4. Tick Travel Insurance4th
  5. Cover-More5th
  6. World Nomads5th
  7. Budget Direct–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 1Cover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Southern Cross Travel Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fast Cover2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cover-More1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tick Travel Insurance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • World Nomads1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Budget Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Cover-More or Southern Cross Travel Insurance more popular in search?

This chart shows how often people search Google for Cover-More and Southern Cross Travel Insurance by name. Each line represents a brand's share of searches for all seven travel insurance providers we track, month by month, from searches in Australia.

Cover-More and Southern Cross Travel Insurance among travel insurance providers in Australia, by month

Share of searches by month for Cover-More, Southern Cross Travel Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthCover-MoreTick Travel InsuranceSouthern Cross Travel InsuranceFast Cover1CoverBudget DirectWorld Nomads
Oct 202526.4%28.1%14.4%14.3%6.4%7.9%2.3%
Nov 202531.3%23.3%14%13.9%7.6%7.6%2.3%
Dec 202527.9%25.4%15.2%12.3%8.3%8.3%2.5%
Jan 202628.9%25.1%15.9%13.4%7.1%7.1%2.6%
Feb 202628.9%25.2%15.8%13.4%7.1%7.1%2.5%
Mar 202625.6%26.1%17.2%14.5%7.7%6.3%2.8%
Apr 202626.5%23%17.7%15%7.9%6.5%3.5%
May 202628.6%20.3%19.2%16.1%7%5.7%3.1%
Jun 202628%19.8%18.8%17.1%8.4%5.6%2.4%
Jul 202627.8%18.9%22.8%15.7%6.8%5.5%2.4%
Aug 202628.1%19.1%23%14%6.9%6.9%2%
Sep 202629.1%20.6%19.5%14.5%7.1%7.1%2.1%

How has the Cover-More and Southern Cross Travel Insurance comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia travel insurance providers in September 2026?

3 changes

  1. In September 2026, Tick Travel Insurance overtook Southern Cross Travel Insurance to rank 2nd among travel insurance providers in Australia, with 20.6% of the searches.

  2. In September 2026, Cover-More gained share of searches among travel insurance providers in Australia, from 28.1% to 29.1%.

  3. In September 2026, Southern Cross Travel Insurance lost share of searches among travel insurance providers in Australia, from 23% to 19.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cover-More’s and Southern Cross Travel Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cover-More

2 branded search terms

  • cover more
  • covermore

Southern Cross Travel Insurance

1 branded search term

  • southern cross travel insurance

How the Brand Demand Index is measured

Other head-to-heads among travel insurance providers

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