How popular isCover-More?
In September 2026, people searched for Cover-More by name about 33,100 times in Australia, a 22.1% increase from the previous year. These searches made up 29.1% of all Australia travel insurance provider searches, placing Cover-More first out of seven providers. When we asked both ChatGPT and Google AI Overviews about travel insurance providers, Cover-More appeared in one of the five answers and was the joint fifth most recommended of the seven.
Cover-More is the most searched of 7 competitors and the joint fifth most recommended in AI answers.
Cover-MoreShare of searches 29.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Tick Travel InsuranceShare of searches 20.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Southern Cross Travel InsuranceShare of searches 19.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Fast CoverShare of searches 14.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
1CoverShare of searches 7.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top travel insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cover-More was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cover-More is the joint fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 1Cover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Southern Cross Travel Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fast Cover2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cover-More1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tick Travel Insurance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
World Nomads1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Budget Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel insurance providers
5 answers
Asked ChatGPT
“Which travel insurance should I buy in Australia?”
Asked ChatGPT
“What are the best travel insurance providers in Australia?”
Asked ChatGPT
“What's the best travel insurance in Australia for an overseas trip?”
Searched Google, AI Overview
“travel insurance”
Searched Google, AI Overview
“best travel insurance australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which travel insurance providers compete with Cover-More?
Share of searches by month for Cover-More, Tick Travel Insurance, Southern Cross Travel Insurance, Fast Cover, 1Cover, Budget Direct, World Nomads. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cover-More | Tick Travel Insurance | Southern Cross Travel Insurance | Fast Cover | 1Cover | Budget Direct | World Nomads |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 28.1% | 14.4% | 14.3% | 6.4% | 7.9% | 2.3% |
| Nov 2025 | 31.3% | 23.3% | 14% | 13.9% | 7.6% | 7.6% | 2.3% |
| Dec 2025 | 27.9% | 25.4% | 15.2% | 12.3% | 8.3% | 8.3% | 2.5% |
| Jan 2026 | 28.9% | 25.1% | 15.9% | 13.4% | 7.1% | 7.1% | 2.6% |
| Feb 2026 | 28.9% | 25.2% | 15.8% | 13.4% | 7.1% | 7.1% | 2.5% |
| Mar 2026 | 25.6% | 26.1% | 17.2% | 14.5% | 7.7% | 6.3% | 2.8% |
| Apr 2026 | 26.5% | 23% | 17.7% | 15% | 7.9% | 6.5% | 3.5% |
| May 2026 | 28.6% | 20.3% | 19.2% | 16.1% | 7% | 5.7% | 3.1% |
| Jun 2026 | 28% | 19.8% | 18.8% | 17.1% | 8.4% | 5.6% | 2.4% |
| Jul 2026 | 27.8% | 18.9% | 22.8% | 15.7% | 6.8% | 5.5% | 2.4% |
| Aug 2026 | 28.1% | 19.1% | 23% | 14% | 6.9% | 6.9% | 2% |
| Sep 2026 | 29.1% | 20.6% | 19.5% | 14.5% | 7.1% | 7.1% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.1% | 33.1K | 0% | +1 points | |
| 2, moved from 3rd to 2nd | 20.6% | 23.5K | +4.4% | +1.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19.5% | 22.2K | -18.1% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.5% | 16.5K | 0% | +0.5 points | |
| 5, held 5th | 7.1% | 8.1K | 0% | +0.2 points | |
| 6, held 6th | 7.1% | 8.1K | 0% | +0.2 points | |
| 7, held 7th | 2.1% | 2.4K | 0% | +0.1 points |
29.1%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1 points.
20.6%
Moved from 3rd to 2nd. 23.5K estimated branded searches, +4.4% vs prior month. Share +1.5 points.
Moved from 2nd to 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -3.5 points.
14.5%
Held 4th. 16.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
1Cover7.1%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.1%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.1%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Cover-More and its closest rivals
Every comparison with Cover-More
6 comparisons
How has branded search demand for Cover-More changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cover-More in Australia rose from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Cover-More’s share of searches among travel insurance providers in Australia increased from 26.4% to 29.1%.
- Across the 12 months ending September 2026, Cover-More’s share of searches among travel insurance providers in Australia peaked at 31.3% in November 2025 and was lowest at 25.6% in March 2026.
- Across the 12 months ending September 2026, Cover-More rose from 2nd to 1st among travel insurance providers in Australia.
How did search popularity change for Australia travel insurance providers in September 2026?
5 changes
In September 2026, Tick Travel Insurance overtook Southern Cross Travel Insurance to rank 2nd among travel insurance providers in Australia, with 20.6% of the searches.
In September 2026, Cover-More gained share of searches among travel insurance providers in Australia, from 28.1% to 29.1%.
In September 2026, Southern Cross Travel Insurance lost share of searches among travel insurance providers in Australia, from 23% to 19.5%.
Estimated monthly branded searches for 1Cover in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Fast Cover in Australia rose 12.2% over 12 measured months, from 14.7K to 16.5K in September 2026.
How are Cover-More’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cover-More’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cover more
- covermore
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Is Cover-More your brand?
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