Brandwave

Budget Direct vs Cover-More:Which is more popular?

In September 2026, Cover-More had more branded searches than Budget Direct among travel insurance providers in Australia. Cover-More had about 33,100 branded searches, while Budget Direct had 8,100. Cover-More made up 29.1% of all travel insurance provider searches we track, and Budget Direct accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about travel insurance providers, Cover-More appeared in one of the five answers and Budget Direct in none.

Among travel insurance providers in Australia in September 2026

Who do people search for more?

Cover-More, about 4 searches for every 1 for Budget Direct

Cover-More 33.1K searchesBudget Direct 8.1K searches

Who does AI mention more?

Cover-More, mentioned in 1 of 5 answers, Budget Direct in 0

Cover-More in 1 of 5Budget Direct in 0 of 5

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Top travel insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cover-More was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Budget Direct did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Southern Cross Travel Insurance1st
  2. 1Cover2nd
  3. Fast Cover3rd
  4. Tick Travel Insurance4th
  5. Cover-More5th
  6. World Nomads5th
  7. Budget Direct–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 1Cover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Southern Cross Travel Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fast Cover2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cover-More1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tick Travel Insurance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • World Nomads1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Budget Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Budget Direct or Cover-More more popular in search?

This chart shows how often people search Google for Budget Direct and Cover-More by name. Each line represents a brand's share of searches for all seven travel insurance providers we track, month by month, from searches in Australia.

Budget Direct and Cover-More among travel insurance providers in Australia, by month

Share of searches by month for Cover-More, Budget Direct. The figures are in the table below the chart.

View monthly share of searches table
MonthCover-MoreTick Travel InsuranceSouthern Cross Travel InsuranceFast Cover1CoverBudget DirectWorld Nomads
Oct 202526.4%28.1%14.4%14.3%6.4%7.9%2.3%
Nov 202531.3%23.3%14%13.9%7.6%7.6%2.3%
Dec 202527.9%25.4%15.2%12.3%8.3%8.3%2.5%
Jan 202628.9%25.1%15.9%13.4%7.1%7.1%2.6%
Feb 202628.9%25.2%15.8%13.4%7.1%7.1%2.5%
Mar 202625.6%26.1%17.2%14.5%7.7%6.3%2.8%
Apr 202626.5%23%17.7%15%7.9%6.5%3.5%
May 202628.6%20.3%19.2%16.1%7%5.7%3.1%
Jun 202628%19.8%18.8%17.1%8.4%5.6%2.4%
Jul 202627.8%18.9%22.8%15.7%6.8%5.5%2.4%
Aug 202628.1%19.1%23%14%6.9%6.9%2%
Sep 202629.1%20.6%19.5%14.5%7.1%7.1%2.1%

How has the Budget Direct and Cover-More comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia travel insurance providers in September 2026?

1 change

  1. In September 2026, Cover-More gained share of searches among travel insurance providers in Australia, from 28.1% to 29.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Budget Direct’s and Cover-More’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Budget Direct

1 branded search term

  • budget direct travel insurance

Cover-More

2 branded search terms

  • cover more
  • covermore

How the Brand Demand Index is measured

Other head-to-heads among travel insurance providers

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