Cover-More vs Southern Cross Travel Insurance:Which is searched more in Australia?
In September 2026, Cover-More had more branded searches than Southern Cross Travel Insurance among travel insurance providers in Australia. Cover-More had about 33,100 branded searches, while Southern Cross Travel Insurance had 22,200. Cover-More made up 29.1% of all travel insurance provider searches we track, and Southern Cross Travel Insurance accounted for 19.5%.
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Is Cover-More or Southern Cross Travel Insurance more popular in search?
Compare the companies Australians buy travel insurance from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Cover-More, Southern Cross Travel Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cover-More | Tick Travel Insurance | Southern Cross Travel Insurance | Fast Cover | 1Cover | Budget Direct | World Nomads |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 28.1% | 14.4% | 14.3% | 6.4% | 7.9% | 2.3% |
| Nov 2025 | 31.3% | 23.3% | 14% | 13.9% | 7.6% | 7.6% | 2.3% |
| Dec 2025 | 27.9% | 25.4% | 15.2% | 12.3% | 8.3% | 8.3% | 2.5% |
| Jan 2026 | 28.9% | 25.1% | 15.9% | 13.4% | 7.1% | 7.1% | 2.6% |
| Feb 2026 | 28.9% | 25.2% | 15.8% | 13.4% | 7.1% | 7.1% | 2.5% |
| Mar 2026 | 25.6% | 26.1% | 17.2% | 14.5% | 7.7% | 6.3% | 2.8% |
| Apr 2026 | 26.5% | 23% | 17.7% | 15% | 7.9% | 6.5% | 3.5% |
| May 2026 | 28.6% | 20.3% | 19.2% | 16.1% | 7% | 5.7% | 3.1% |
| Jun 2026 | 28% | 19.8% | 18.8% | 17.1% | 8.4% | 5.6% | 2.4% |
| Jul 2026 | 27.8% | 18.9% | 22.8% | 15.7% | 6.8% | 5.5% | 2.4% |
| Aug 2026 | 28.1% | 19.1% | 23% | 14% | 6.9% | 6.9% | 2% |
| Sep 2026 | 29.1% | 20.6% | 19.5% | 14.5% | 7.1% | 7.1% | 2.1% |
How has the Cover-More and Southern Cross Travel Insurance comparison changed over the last 12 months?
3 findings
- Cover-More was ahead of Southern Cross Travel Insurance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cover-More’s share of searches among travel insurance providers in Australia moved from 26.4% to 29.1%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Southern Cross Travel Insurance’s share of searches among travel insurance providers in Australia moved from 14.4% to 19.5%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
How did search popularity change for Australia travel insurance providers in September 2026?
3 changes
In September 2026, Tick Travel Insurance overtook Southern Cross Travel Insurance to rank 2nd among travel insurance providers in Australia, with 20.6% of the searches.
In September 2026, Cover-More gained share of searches among travel insurance providers in Australia, from 28.1% to 29.1%.
In September 2026, Southern Cross Travel Insurance lost share of searches among travel insurance providers in Australia, from 23% to 19.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cover-More’s and Southern Cross Travel Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cover-More
2 branded search terms
- cover more
- covermore
Southern Cross Travel Insurance
1 branded search term
- southern cross travel insurance
Other head-to-heads among travel insurance providers
- Cover-More vs Tick Travel Insurance: compare search popularity
Cover-More vs Fast Cover: compare search popularity
Cover-More vs 1Cover: compare search popularity- Tick Travel Insurance vs Southern Cross Travel Insurance: compare search popularity
- Tick Travel Insurance vs Fast Cover: compare search popularity
- Tick Travel Insurance vs 1Cover: compare search popularity
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