Travel insurance providers in Australia:Which are most popular?
In September 2026, Cover-More was the most searched travel insurance provider in Australia, accounting for 29.1% of all searches among the seven providers we track. When we checked with ChatGPT and Google AI Overviews, 1Cover showed up in every answer. Southern Cross Travel Insurance was recommended most often, coming first in all four responses that gave a list.
Cover-MoreShare of searches 29.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Tick Travel InsuranceShare of searches 20.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Southern Cross Travel InsuranceShare of searches 19.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Fast CoverShare of searches 14.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
1CoverShare of searches 7.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top travel insurance providers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, 1Cover appeared every time. Southern Cross Travel Insurance was recommended most often, coming first in all four answers that gave a list. 1Cover was second, and Fast Cover was third. Budget Direct, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 1Cover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Southern Cross Travel Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fast Cover2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cover-More1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tick Travel Insurance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
World Nomads1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Budget Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel insurance providers
5 answers
Asked ChatGPT
“Which travel insurance should I buy in Australia?”
Asked ChatGPT
“What are the best travel insurance providers in Australia?”
Asked ChatGPT
“What's the best travel insurance in Australia for an overseas trip?”
Searched Google, AI Overview
“travel insurance”
Searched Google, AI Overview
“best travel insurance australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which travel insurance providers do people search for most?
This chart shows how often people search Google for each travel insurance provider by name. Each line represents a brand's share of searches for all seven travel insurance providers we track, month by month, from searches in Australia.
Share of searches by month for Cover-More, Tick Travel Insurance, Southern Cross Travel Insurance, Fast Cover, 1Cover, Budget Direct, World Nomads. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cover-More | Tick Travel Insurance | Southern Cross Travel Insurance | Fast Cover | 1Cover | Budget Direct | World Nomads |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 28.1% | 14.4% | 14.3% | 6.4% | 7.9% | 2.3% |
| Nov 2025 | 31.3% | 23.3% | 14% | 13.9% | 7.6% | 7.6% | 2.3% |
| Dec 2025 | 27.9% | 25.4% | 15.2% | 12.3% | 8.3% | 8.3% | 2.5% |
| Jan 2026 | 28.9% | 25.1% | 15.9% | 13.4% | 7.1% | 7.1% | 2.6% |
| Feb 2026 | 28.9% | 25.2% | 15.8% | 13.4% | 7.1% | 7.1% | 2.5% |
| Mar 2026 | 25.6% | 26.1% | 17.2% | 14.5% | 7.7% | 6.3% | 2.8% |
| Apr 2026 | 26.5% | 23% | 17.7% | 15% | 7.9% | 6.5% | 3.5% |
| May 2026 | 28.6% | 20.3% | 19.2% | 16.1% | 7% | 5.7% | 3.1% |
| Jun 2026 | 28% | 19.8% | 18.8% | 17.1% | 8.4% | 5.6% | 2.4% |
| Jul 2026 | 27.8% | 18.9% | 22.8% | 15.7% | 6.8% | 5.5% | 2.4% |
| Aug 2026 | 28.1% | 19.1% | 23% | 14% | 6.9% | 6.9% | 2% |
| Sep 2026 | 29.1% | 20.6% | 19.5% | 14.5% | 7.1% | 7.1% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.1% | 33.1K | 0% | +1 points | |
| 2, moved from 3rd to 2nd | 20.6% | 23.5K | +4.4% | +1.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19.5% | 22.2K | -18.1% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.5% | 16.5K | 0% | +0.5 points | |
| 5, held 5th | 7.1% | 8.1K | 0% | +0.2 points | |
| 6, held 6th | 7.1% | 8.1K | 0% | +0.2 points | |
| 7, held 7th | 2.1% | 2.4K | 0% | +0.1 points |
29.1%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1 points.
20.6%
Moved from 3rd to 2nd. 23.5K estimated branded searches, +4.4% vs prior month. Share +1.5 points.
Moved from 2nd to 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -3.5 points.
14.5%
Held 4th. 16.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
1Cover7.1%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.1%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.1%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among travel insurance providers in Australia?
7 brands
In September 2026, Cover-More was the most searched among travel insurance providers in Australia, with an estimated 33.1K branded searches, 29.1% of all searches for the seven we track. Tick Travel Insurance is in 2nd place, 8.4 percentage points behind at 20.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Cover-More | 26.4% → 29.1% | 31.3%Nov 2025 | 25.6%Mar 2026 | 2nd → 1st |
| Tick Travel Insurance | 28.1% → 20.6% | 28.1%Oct 2025 | 18.9%Jul 2026 | 1st → 2nd |
| Southern Cross Travel Insurance | 14.4% → 19.5% | 23%Aug 2026 | 14%Nov 2025 | 3rd |
| Fast Cover | 14.3% → 14.5% | 17.1%Jun 2026 | 12.3%Dec 2025 | 4th |
| 1Cover | 6.4% → 7.1% | 8.4%Jun 2026 | 6.4%Oct 2025 | 6th → 5th |
| Budget Direct | 7.9% → 7.1% | 8.3%Dec 2025 | 5.5%Jul 2026 | 5th → 6th |
| World Nomads | 2.3% → 2.1% | 3.5%Apr 2026 | 2%Aug 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Cover-More’s share of searches among travel insurance providers in Australia increased from 26.4% to 29.1%.
- Across the 12 months ending September 2026, Tick Travel Insurance’s share of searches among travel insurance providers in Australia decreased from 28.1% to 20.6%.
- Across the 12 months ending September 2026, Southern Cross Travel Insurance’s share of searches among travel insurance providers in Australia increased from 14.4% to 19.5%.
- Across the 12 months ending September 2026, 1Cover’s share of searches among travel insurance providers in Australia increased from 6.4% to 7.1%.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among travel insurance providers in Australia decreased from 7.9% to 7.1%.
- Across the 12 months ending September 2026, Cover-More’s share of searches among travel insurance providers in Australia peaked at 31.3% in November 2025 and was lowest at 25.6% in March 2026.
- Across the 12 months ending September 2026, Tick Travel Insurance’s share of searches among travel insurance providers in Australia peaked at 28.1% in October 2025 and was lowest at 18.9% in July 2026.
- Across the 12 months ending September 2026, Southern Cross Travel Insurance’s share of searches among travel insurance providers in Australia peaked at 23% in August 2026 and was lowest at 14% in November 2025.
- Across the 12 months ending September 2026, Fast Cover’s share of searches among travel insurance providers in Australia peaked at 17.1% in June 2026 and was lowest at 12.3% in December 2025.
- Across the 12 months ending September 2026, 1Cover’s share of searches among travel insurance providers in Australia peaked at 8.4% in June 2026 and was lowest at 6.4% in October 2025.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among travel insurance providers in Australia peaked at 8.3% in December 2025 and was lowest at 5.5% in July 2026.
- Across the 12 months ending September 2026, World Nomads’ share of searches among travel insurance providers in Australia peaked at 3.5% in April 2026 and was lowest at 2% in August 2026.
- Across the 12 months ending September 2026, Cover-More rose from 2nd to 1st among travel insurance providers in Australia.
- Across the 12 months ending September 2026, Tick Travel Insurance fell from 1st to 2nd among travel insurance providers in Australia.
- Across the 12 months ending September 2026, 1Cover rose from 6th to 5th among travel insurance providers in Australia.
- Across the 12 months ending September 2026, Budget Direct fell from 5th to 6th among travel insurance providers in Australia.
- Across the 12 months ending September 2026, Fast Cover and World Nomads held steady: their share of searches among travel insurance providers in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia travel insurance providers in September 2026?
5 changes
In September 2026, Tick Travel Insurance overtook Southern Cross Travel Insurance to rank 2nd among travel insurance providers in Australia, with 20.6% of the searches.
In September 2026, Cover-More gained share of searches among travel insurance providers in Australia, from 28.1% to 29.1%.
In September 2026, Southern Cross Travel Insurance lost share of searches among travel insurance providers in Australia, from 23% to 19.5%.
Estimated monthly branded searches for 1Cover in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Fast Cover in Australia rose 12.2% over 12 measured months, from 14.7K to 16.5K in September 2026.
Compare popularity between leading brands
- Cover-More vs Tick Travel Insurance: compare popularity
- Cover-More vs Southern Cross Travel Insurance: compare popularity
- Cover-More vs Fast Cover: compare popularity
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- Tick Travel Insurance vs Fast Cover: compare popularity
- Tick Travel Insurance vs 1Cover: compare popularity
- Southern Cross Travel Insurance vs Fast Cover: compare popularity
- Southern Cross Travel Insurance vs 1Cover: compare popularity
- Fast Cover vs 1Cover: compare popularity
- Compare any of these brands
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