Budget Direct vs Medibank:Which is searched more in Australia?
In September 2026, Medibank had more branded searches than Budget Direct among pet insurance providers in Australia. Medibank had about 6,600 branded searches, while Budget Direct had 4,400. Medibank made up 9% of all pet insurance provider searches we track, and Budget Direct accounted for 6%.
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Is Budget Direct or Medibank more popular in search?
Compare the companies Australians buy pet insurance from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Medibank, Budget Direct. The figures are in the table below the chart.
View monthly share of searches table
| Month | Everyday Pet Insurance | Bow Wow Meow | RSPCA Pet Insurance | Knose | Medibank | Budget Direct | Bupa | Petsy | Petcover |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 16.3% | 19.6% | 7.9% | 8.7% | 4.8% | 5.8% | 4.2% | 3.8% |
| Nov 2025 | 30.5% | 15.4% | 17% | 9.6% | 9.3% | 5.1% | 6.2% | 3.7% | 3.4% |
| Dec 2025 | 29% | 18% | 16.2% | 10.4% | 8.8% | 4.8% | 5.9% | 3.1% | 3.9% |
| Jan 2026 | 29.4% | 17.6% | 15.7% | 8.8% | 10.5% | 5.7% | 5.7% | 3.4% | 3.1% |
| Feb 2026 | 28.9% | 17.6% | 14.9% | 10.2% | 10% | 5.4% | 5.4% | 3.9% | 3.6% |
| Mar 2026 | 26.9% | 16.4% | 20.8% | 9.5% | 9.3% | 5% | 5% | 3.7% | 3.3% |
| Apr 2026 | 28.5% | 17.4% | 18% | 8.9% | 9.8% | 4.4% | 5.3% | 4.2% | 3.5% |
| May 2026 | 28.2% | 17.9% | 15.2% | 10.4% | 10.2% | 4.5% | 5.5% | 4.4% | 3.6% |
| Jun 2026 | 24.4% | 19.4% | 15.4% | 9.9% | 12.6% | 4.6% | 5.6% | 4.4% | 3.7% |
| Jul 2026 | 23.2% | 22.6% | 14.6% | 9.4% | 12% | 4.4% | 5.3% | 5.4% | 2.9% |
| Aug 2026 | 24.3% | 22.1% | 15.3% | 9.9% | 10.2% | 5.6% | 5.6% | 4% | 3% |
| Sep 2026 | 26.2% | 18.4% | 16.5% | 11.3% | 9% | 6% | 6% | 4% | 2.6% |
How has the Budget Direct and Medibank comparison changed over the last 12 months?
3 findings
- Medibank was ahead of Budget Direct in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among pet insurance providers in Australia moved from 4.8% to 6%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending September 2026, Medibank’s share of searches among pet insurance providers in Australia moved from 8.7% to 9%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for Australia pet insurance providers in September 2026?
3 changes
In September 2026, Knose overtook Medibank to rank 4th among pet insurance providers in Australia, with 11.3% of the searches.
In September 2026, Medibank lost share of searches among pet insurance providers in Australia, from 10.2% to 9%.
Estimated monthly branded searches for Budget Direct in Australia rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Budget Direct’s and Medibank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Budget Direct
1 branded search term
- budget direct pet insurance
Medibank
1 branded search term
- medibank pet insurance
Other head-to-heads among pet insurance providers
Everyday Pet Insurance vs Bow Wow Meow: compare search popularity
Everyday Pet Insurance vs RSPCA Pet Insurance: compare search popularity- Everyday Pet Insurance vs Knose: compare search popularity
- Everyday Pet Insurance vs Medibank: compare search popularity
- Bow Wow Meow vs RSPCA Pet Insurance: compare search popularity
- Bow Wow Meow vs Knose: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.