Brandwave

Bow Wow Meow vs Everyday Pet Insurance:Which is more popular?

In September 2026, Everyday Pet Insurance had more branded searches than Bow Wow Meow among pet insurance providers in Australia. Everyday Pet Insurance had about 19,200 branded searches, while Bow Wow Meow had 13,500. Everyday Pet Insurance made up 26.2% of all pet insurance provider searches we track, and Bow Wow Meow accounted for 18.4%. When we asked ChatGPT and Google AI Overviews about pet insurance providers, Bow Wow Meow appeared in one of the five answers and Everyday Pet Insurance in none.

Among pet insurance providers in Australia in September 2026

Who do people search for more?

Everyday Pet Insurance, about 42% more searches than Bow Wow Meow

Everyday Pet Insurance 19.2K searchesBow Wow Meow 13.5K searches

Who does AI mention more?

Bow Wow Meow, mentioned in 1 of 5 answers, Everyday Pet Insurance in 0

Bow Wow Meow in 1 of 5Everyday Pet Insurance in 0 of 5

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Top pet insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bow Wow Meow was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Everyday Pet Insurance did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RSPCA Pet Insurance1st
  2. Budget Direct2nd
  3. Knose3rd
  4. Medibank4th
  5. Bow Wow Meow5th
  6. Petsy6th
  7. Everyday Pet Insurance–
  8. Bupa–
  9. Petcover–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RSPCA Pet Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Budget Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Knose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Medibank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bow Wow Meow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Petsy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everyday Pet Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bupa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petcover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Bow Wow Meow or Everyday Pet Insurance more popular in search?

This chart shows how often people search Google for Bow Wow Meow and Everyday Pet Insurance by name. Each line represents a brand's share of searches for all nine pet insurance providers we track, month by month, from searches in Australia.

Bow Wow Meow and Everyday Pet Insurance among pet insurance providers in Australia, by month

Share of searches by month for Everyday Pet Insurance, Bow Wow Meow. The figures are in the table below the chart.

View monthly share of searches table
MonthEveryday Pet InsuranceBow Wow MeowRSPCA Pet InsuranceKnoseMedibankBudget DirectBupaPetsyPetcover
Oct 202528.7%16.3%19.6%7.9%8.7%4.8%5.8%4.2%3.8%
Nov 202530.5%15.4%17%9.6%9.3%5.1%6.2%3.7%3.4%
Dec 202529%18%16.2%10.4%8.8%4.8%5.9%3.1%3.9%
Jan 202629.4%17.6%15.7%8.8%10.5%5.7%5.7%3.4%3.1%
Feb 202628.9%17.6%14.9%10.2%10%5.4%5.4%3.9%3.6%
Mar 202626.9%16.4%20.8%9.5%9.3%5%5%3.7%3.3%
Apr 202628.5%17.4%18%8.9%9.8%4.4%5.3%4.2%3.5%
May 202628.2%17.9%15.2%10.4%10.2%4.5%5.5%4.4%3.6%
Jun 202624.4%19.4%15.4%9.9%12.6%4.6%5.6%4.4%3.7%
Jul 202623.2%22.6%14.6%9.4%12%4.4%5.3%5.4%2.9%
Aug 202624.3%22.1%15.3%9.9%10.2%5.6%5.6%4%3%
Sep 202626.2%18.4%16.5%11.3%9%6%6%4%2.6%

How has the Bow Wow Meow and Everyday Pet Insurance comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia pet insurance providers in September 2026?

2 changes

  1. In September 2026, Everyday Pet Insurance gained share of searches among pet insurance providers in Australia, from 24.3% to 26.2%.

  2. In September 2026, Bow Wow Meow lost share of searches among pet insurance providers in Australia, from 22.1% to 18.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bow Wow Meow’s and Everyday Pet Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bow Wow Meow

2 branded search terms

  • bow wow meow
  • bow wow meow pet insurance

Everyday Pet Insurance

2 branded search terms

  • everyday pet insurance
  • woolworths pet insurance

How the Brand Demand Index is measured

Other head-to-heads among pet insurance providers

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