Brandwave

How popular isEveryday Pet Insurance in search?

In September 2026, people searched for Everyday Pet Insurance by name about 19,200 times in Australia, an 11.5% decrease from the previous year. These searches made up 26.2% of all Australia pet insurance provider searches, placing Everyday Pet Insurance first out of nine providers.

Share of searches, September 2026
  1. Everyday Pet Insurance26.2%
  2. Bow Wow Meow18.4%
  3. RSPCA Pet Insurance16.5%
  4. Knose11.3%
  5. Medibank9%
  6. Budget Direct6%
  7. Bupa6%
  8. Petsy4%
  9. Petcover2.6%
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Which pet insurance providers compete with Everyday Pet Insurance?

Everyday Pet Insurance against pet insurance providers in Australia, by month

Share of searches by month for Everyday Pet Insurance, Bow Wow Meow, RSPCA Pet Insurance, Knose, Medibank, Budget Direct, Bupa, Petsy, Petcover. The figures are in the table below the chart.

View monthly share of searches table
MonthEveryday Pet InsuranceBow Wow MeowRSPCA Pet InsuranceKnoseMedibankBudget DirectBupaPetsyPetcover
Oct 202528.7%16.3%19.6%7.9%8.7%4.8%5.8%4.2%3.8%
Nov 202530.5%15.4%17%9.6%9.3%5.1%6.2%3.7%3.4%
Dec 202529%18%16.2%10.4%8.8%4.8%5.9%3.1%3.9%
Jan 202629.4%17.6%15.7%8.8%10.5%5.7%5.7%3.4%3.1%
Feb 202628.9%17.6%14.9%10.2%10%5.4%5.4%3.9%3.6%
Mar 202626.9%16.4%20.8%9.5%9.3%5%5%3.7%3.3%
Apr 202628.5%17.4%18%8.9%9.8%4.4%5.3%4.2%3.5%
May 202628.2%17.9%15.2%10.4%10.2%4.5%5.5%4.4%3.6%
Jun 202624.4%19.4%15.4%9.9%12.6%4.6%5.6%4.4%3.7%
Jul 202623.2%22.6%14.6%9.4%12%4.4%5.3%5.4%2.9%
Aug 202624.3%22.1%15.3%9.9%10.2%5.6%5.6%4%3%
Sep 202626.2%18.4%16.5%11.3%9%6%6%4%2.6%

  1. 1.Everyday Pet Insurance

    26.2%

    Held 1st. 19.2K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Bow Wow Meow

    18.4%

    Held 2nd. 13.5K estimated branded searches, -22.9% vs prior month. Share -3.7 points.

  3. 3.RSPCA Pet Insurance

    16.5%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Knose

    11.3%

    Moved from 5th to 4th. 8.3K estimated branded searches, +6.4% vs prior month. Share +1.5 points.

  5. 5.Medibank

    9%

    Moved from 4th to 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  6. 6.Budget Direct

    6%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Bupa

    6%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Petsy

    4%

    Held 8th. 2.9K estimated branded searches, -9.4% vs prior month. Share -0.1 points.

  9. 9.Petcover

    2.6%

    Held 9th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.4 points.

Compare search popularity between Everyday Pet Insurance and its closest rivals

Every comparison with Everyday Pet Insurance

8 comparisons

How has branded search demand for Everyday Pet Insurance changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Everyday Pet Insurance in Australia fell from 21.7K to 19.2K.
  • Across the 12 months ending September 2026, Everyday Pet Insurance’s share of searches among pet insurance providers in Australia decreased from 28.7% to 26.2%.
  • Across the 12 months ending September 2026, Everyday Pet Insurance’s share of searches among pet insurance providers in Australia peaked at 30.5% in November 2025 and was lowest at 23.2% in July 2026.

How did search popularity change for Australia pet insurance providers in September 2026?

6 changes

  1. In September 2026, Knose overtook Medibank to rank 4th among pet insurance providers in Australia, with 11.3% of the searches.

  2. In September 2026, Everyday Pet Insurance gained share of searches among pet insurance providers in Australia, from 24.3% to 26.2%.

  3. In September 2026, RSPCA Pet Insurance gained share of searches among pet insurance providers in Australia, from 15.3% to 16.5%.

  4. In September 2026, Bow Wow Meow lost share of searches among pet insurance providers in Australia, from 22.1% to 18.4%.

  5. In September 2026, Medibank lost share of searches among pet insurance providers in Australia, from 10.2% to 9%.

  6. Estimated monthly branded searches for Budget Direct in Australia rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

How are Everyday Pet Insurance’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Everyday Pet Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • everyday pet insurance
  • woolworths pet insurance

How the Brand Demand Index is measured

Who owns Everyday Pet Insurance?

Everyday Pet Insurance is owned by Woolworths Group. Brandwave also tracks Woolworths, owned by the same company, in Australia.

Do you work for Everyday Pet Insurance? To request corrections or removal please contact us via our support page and we will be happy to assist.

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