Pet insurance providers in Australia:Which are most popular?
In September 2026, Everyday Pet Insurance was the most searched pet insurance provider in Australia, accounting for 26.2% of all searches among the nine providers we track. When we checked with ChatGPT and Google AI Overviews, RSPCA Pet Insurance and Budget Direct were mentioned most often, in four of the five answers. RSPCA Pet Insurance was recommended most often, coming first in three out of five responses.
Everyday Pet InsuranceShare of searches 26.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Bow Wow MeowShare of searches 18.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
RSPCA Pet InsuranceShare of searches 16.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
KnoseShare of searches 11.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
MedibankShare of searches 9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Follow pet insurance providers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pet insurance providers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, RSPCA Pet Insurance and Budget Direct were mentioned most often, in four of the five answers. RSPCA Pet Insurance was recommended most often, coming first in three out of five answers. Budget Direct was second, and Knose was third. Everyday Pet Insurance, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- RSPCA Pet Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Budget Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Knose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Medibank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bow Wow Meow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Petsy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Everyday Pet Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bupa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Petcover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet insurance providers
5 answers
Asked ChatGPT
“Which pet insurance should I get in Australia?”
Asked ChatGPT
“What are the best pet insurance providers in Australia?”
Asked ChatGPT
“What's the best pet insurance in Australia for a puppy?”
Searched Google, AI Overview
“pet insurance”
Searched Google, AI Overview
“best pet insurance australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which pet insurance providers do people search for most?
This chart shows how often people search Google for each pet insurance provider by name. Each line represents a brand's share of searches for all nine pet insurance providers we track, month by month, from searches in Australia.
Share of searches by month for Everyday Pet Insurance, Bow Wow Meow, RSPCA Pet Insurance, Knose, Medibank, Budget Direct, Bupa, Petsy, Petcover. The figures are in the table below the chart.
View monthly share of searches table
| Month | Everyday Pet Insurance | Bow Wow Meow | RSPCA Pet Insurance | Knose | Medibank | Budget Direct | Bupa | Petsy | Petcover |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 16.3% | 19.6% | 7.9% | 8.7% | 4.8% | 5.8% | 4.2% | 3.8% |
| Nov 2025 | 30.5% | 15.4% | 17% | 9.6% | 9.3% | 5.1% | 6.2% | 3.7% | 3.4% |
| Dec 2025 | 29% | 18% | 16.2% | 10.4% | 8.8% | 4.8% | 5.9% | 3.1% | 3.9% |
| Jan 2026 | 29.4% | 17.6% | 15.7% | 8.8% | 10.5% | 5.7% | 5.7% | 3.4% | 3.1% |
| Feb 2026 | 28.9% | 17.6% | 14.9% | 10.2% | 10% | 5.4% | 5.4% | 3.9% | 3.6% |
| Mar 2026 | 26.9% | 16.4% | 20.8% | 9.5% | 9.3% | 5% | 5% | 3.7% | 3.3% |
| Apr 2026 | 28.5% | 17.4% | 18% | 8.9% | 9.8% | 4.4% | 5.3% | 4.2% | 3.5% |
| May 2026 | 28.2% | 17.9% | 15.2% | 10.4% | 10.2% | 4.5% | 5.5% | 4.4% | 3.6% |
| Jun 2026 | 24.4% | 19.4% | 15.4% | 9.9% | 12.6% | 4.6% | 5.6% | 4.4% | 3.7% |
| Jul 2026 | 23.2% | 22.6% | 14.6% | 9.4% | 12% | 4.4% | 5.3% | 5.4% | 2.9% |
| Aug 2026 | 24.3% | 22.1% | 15.3% | 9.9% | 10.2% | 5.6% | 5.6% | 4% | 3% |
| Sep 2026 | 26.2% | 18.4% | 16.5% | 11.3% | 9% | 6% | 6% | 4% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.2% | 19.2K | 0% | +1.9 points | |
| 2, held 2nd | 18.4% | 13.5K | -22.9% | -3.7 points | |
| 3, held 3rd | 16.5% | 12.1K | 0% | +1.2 points | |
| 4, moved from 5th to 4th | 11.3% | 8.3K | +6.4% | +1.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9% | 6.6K | -18.5% | -1.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 6% | 4.4K | 0% | +0.4 points | |
| 7, held 7th | 6% | 4.4K | 0% | +0.4 points | |
| 8, held 8th | 4% | 2.9K | -9.4% | -0.1 points | |
| 9, held 9th | 2.6% | 1.9K | -20.8% | -0.4 points |
26.2%
Held 1st. 19.2K estimated branded searches, 0% vs prior month. Share +1.9 points.
18.4%
Held 2nd. 13.5K estimated branded searches, -22.9% vs prior month. Share -3.7 points.
16.5%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +1.2 points.
4.
Knose11.3%
Moved from 5th to 4th. 8.3K estimated branded searches, +6.4% vs prior month. Share +1.5 points.
5.
Medibank9%
Moved from 4th to 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
6%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.
Bupa6%
Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
8.
Petsy4%
Held 8th. 2.9K estimated branded searches, -9.4% vs prior month. Share -0.1 points.
9.
Petcover2.6%
Held 9th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.4 points.
Which brand is most popular in search among pet insurance providers in Australia?
9 brands
In September 2026, Everyday Pet Insurance was the most searched among pet insurance providers in Australia, with an estimated 19.2K branded searches, 26.2% of all searches for the nine we track. Bow Wow Meow is in 2nd place, 7.8 percentage points behind at 18.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Everyday Pet Insurance | 28.7% → 26.2% | 30.5%Nov 2025 | 23.2%Jul 2026 | 1st |
| Bow Wow Meow | 16.3% → 18.4% | 22.6%Jul 2026 | 15.4%Nov 2025 | 3rd → 2nd |
| RSPCA Pet Insurance | 19.6% → 16.5% | 20.8%Mar 2026 | 14.6%Jul 2026 | 2nd → 3rd |
| Knose | 7.9% → 11.3% | 11.3%Sep 2026 | 7.9%Oct 2025 | 5th → 4th |
| Medibank | 8.7% → 9% | 12.6%Jun 2026 | 8.7%Oct 2025 | 4th → 5th |
| Budget Direct | 4.8% → 6% | 6%Sep 2026 | 4.4%Jul 2026 | 7th → 6th |
| Bupa | 5.8% → 6% | 6.2%Nov 2025 | 5%Mar 2026 | 6th → 7th |
| Petsy | 4.2% → 4% | 5.4%Jul 2026 | 3.1%Dec 2025 | 8th |
| Petcover | 3.8% → 2.6% | 3.9%Dec 2025 | 2.6%Sep 2026 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Everyday Pet Insurance’s share of searches among pet insurance providers in Australia decreased from 28.7% to 26.2%.
- Across the 12 months ending September 2026, Bow Wow Meow’s share of searches among pet insurance providers in Australia increased from 16.3% to 18.4%.
- Across the 12 months ending September 2026, RSPCA Pet Insurance’s share of searches among pet insurance providers in Australia decreased from 19.6% to 16.5%.
- Across the 12 months ending September 2026, Knose’s share of searches among pet insurance providers in Australia increased from 7.9% to 11.3%.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among pet insurance providers in Australia increased from 4.8% to 6%.
- Across the 12 months ending September 2026, Petcover’s share of searches among pet insurance providers in Australia decreased from 3.8% to 2.6%.
- Across the 12 months ending September 2026, Everyday Pet Insurance’s share of searches among pet insurance providers in Australia peaked at 30.5% in November 2025 and was lowest at 23.2% in July 2026.
- Across the 12 months ending September 2026, Bow Wow Meow’s share of searches among pet insurance providers in Australia peaked at 22.6% in July 2026 and was lowest at 15.4% in November 2025.
- Across the 12 months ending September 2026, RSPCA Pet Insurance’s share of searches among pet insurance providers in Australia peaked at 20.8% in March 2026 and was lowest at 14.6% in July 2026.
- Across the 12 months ending September 2026, Medibank’s share of searches among pet insurance providers in Australia peaked at 12.6% in June 2026 and was lowest at 8.7% in October 2025.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among pet insurance providers in Australia peaked at 6% in September 2026 and was lowest at 4.4% in July 2026.
- Across the 12 months ending September 2026, Bupa’s share of searches among pet insurance providers in Australia peaked at 6.2% in November 2025 and was lowest at 5% in March 2026.
- Across the 12 months ending September 2026, Petsy’s share of searches among pet insurance providers in Australia peaked at 5.4% in July 2026 and was lowest at 3.1% in December 2025.
- Across the 12 months ending September 2026, Petcover’s share of searches among pet insurance providers in Australia peaked at 3.9% in December 2025 and was lowest at 2.6% in September 2026.
- Across the 12 months ending September 2026, Bow Wow Meow rose from 3rd to 2nd among pet insurance providers in Australia.
- Across the 12 months ending September 2026, RSPCA Pet Insurance fell from 2nd to 3rd among pet insurance providers in Australia.
- Across the 12 months ending September 2026, Knose rose from 5th to 4th among pet insurance providers in Australia.
- Across the 12 months ending September 2026, Medibank fell from 4th to 5th among pet insurance providers in Australia.
- Across the 12 months ending September 2026, Budget Direct rose from 7th to 6th among pet insurance providers in Australia.
- Across the 12 months ending September 2026, Bupa fell from 6th to 7th among pet insurance providers in Australia.
- Across the 12 months ending September 2026, Petsy held steady: its share of searches among pet insurance providers in Australia moved less than 0.5 percentage points.
How did search popularity change for Australia pet insurance providers in September 2026?
7 changes
In September 2026, Knose overtook Medibank to rank 4th among pet insurance providers in Australia, with 11.3% of the searches.
In September 2026, Everyday Pet Insurance gained share of searches among pet insurance providers in Australia, from 24.3% to 26.2%.
In September 2026, RSPCA Pet Insurance gained share of searches among pet insurance providers in Australia, from 15.3% to 16.5%.
In September 2026, Bow Wow Meow lost share of searches among pet insurance providers in Australia, from 22.1% to 18.4%.
In September 2026, Medibank lost share of searches among pet insurance providers in Australia, from 10.2% to 9%.
Estimated monthly branded searches for Budget Direct in Australia rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
Estimated monthly branded searches for Petcover in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Compare popularity between leading brands
- Everyday Pet Insurance vs Bow Wow Meow: compare popularity
- Everyday Pet Insurance vs RSPCA Pet Insurance: compare popularity
- Everyday Pet Insurance vs Knose: compare popularity
- Everyday Pet Insurance vs Medibank: compare popularity
- Bow Wow Meow vs RSPCA Pet Insurance: compare popularity
- Bow Wow Meow vs Knose: compare popularity
- Bow Wow Meow vs Medibank: compare popularity
- RSPCA Pet Insurance vs Knose: compare popularity
- RSPCA Pet Insurance vs Medibank: compare popularity
- Knose vs Medibank: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.