Brandwave

Knose vs RSPCA Pet Insurance:Which is more popular?

In September 2026, RSPCA Pet Insurance had more branded searches than Knose among pet insurance providers in Australia. RSPCA Pet Insurance had about 12,100 branded searches, while Knose had 8,300. RSPCA Pet Insurance made up 16.5% of all pet insurance provider searches we track, and Knose accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about pet insurance providers, RSPCA Pet Insurance appeared in four of the five answers and Knose in three. RSPCA Pet Insurance was mentioned before Knose in three out of five answers.

Among pet insurance providers in Australia in September 2026

Who do people search for more?

RSPCA Pet Insurance, about 46% more searches than Knose

RSPCA Pet Insurance 12.1K searchesKnose 8.3K searches

Who does AI mention more?

RSPCA Pet Insurance, mentioned in 4 of 5 answers, Knose in 3

RSPCA Pet Insurance in 4 of 5Knose in 3 of 5

Who does AI recommend more?

RSPCA Pet Insurance, named ahead of Knose in 3 of 5 answers

RSPCA Pet Insurance first in 3Knose first in 2

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Top pet insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RSPCA Pet Insurance was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Knose was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. RSPCA Pet Insurance was listed before Knose in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RSPCA Pet Insurance1st
  2. Budget Direct2nd
  3. Knose3rd
  4. Medibank4th
  5. Bow Wow Meow5th
  6. Petsy6th
  7. Everyday Pet Insurance–
  8. Bupa–
  9. Petcover–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RSPCA Pet Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Budget Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Knose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Medibank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bow Wow Meow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Petsy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everyday Pet Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bupa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petcover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Knose or RSPCA Pet Insurance more popular in search?

This chart shows how often people search Google for Knose and RSPCA Pet Insurance by name. Each line represents a brand's share of searches for all nine pet insurance providers we track, month by month, from searches in Australia.

Knose and RSPCA Pet Insurance among pet insurance providers in Australia, by month

Share of searches by month for RSPCA Pet Insurance, Knose. The figures are in the table below the chart.

View monthly share of searches table
MonthEveryday Pet InsuranceBow Wow MeowRSPCA Pet InsuranceKnoseMedibankBudget DirectBupaPetsyPetcover
Oct 202528.7%16.3%19.6%7.9%8.7%4.8%5.8%4.2%3.8%
Nov 202530.5%15.4%17%9.6%9.3%5.1%6.2%3.7%3.4%
Dec 202529%18%16.2%10.4%8.8%4.8%5.9%3.1%3.9%
Jan 202629.4%17.6%15.7%8.8%10.5%5.7%5.7%3.4%3.1%
Feb 202628.9%17.6%14.9%10.2%10%5.4%5.4%3.9%3.6%
Mar 202626.9%16.4%20.8%9.5%9.3%5%5%3.7%3.3%
Apr 202628.5%17.4%18%8.9%9.8%4.4%5.3%4.2%3.5%
May 202628.2%17.9%15.2%10.4%10.2%4.5%5.5%4.4%3.6%
Jun 202624.4%19.4%15.4%9.9%12.6%4.6%5.6%4.4%3.7%
Jul 202623.2%22.6%14.6%9.4%12%4.4%5.3%5.4%2.9%
Aug 202624.3%22.1%15.3%9.9%10.2%5.6%5.6%4%3%
Sep 202626.2%18.4%16.5%11.3%9%6%6%4%2.6%

How has the Knose and RSPCA Pet Insurance comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia pet insurance providers in September 2026?

2 changes

  1. In September 2026, Knose overtook Medibank to rank 4th among pet insurance providers in Australia, with 11.3% of the searches.

  2. In September 2026, RSPCA Pet Insurance gained share of searches among pet insurance providers in Australia, from 15.3% to 16.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Knose’s and RSPCA Pet Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Knose

2 branded search terms

  • knose
  • knose pet insurance

RSPCA Pet Insurance

1 branded search term

  • rspca pet insurance

How the Brand Demand Index is measured

Other head-to-heads among pet insurance providers

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