Brandwave

Everyday Pet Insurance vs Knose:Which is more popular?

In September 2026, Everyday Pet Insurance had more branded searches than Knose among pet insurance providers in Australia. Everyday Pet Insurance had about 19,200 branded searches, while Knose had 8,300. Everyday Pet Insurance made up 26.2% of all pet insurance provider searches we track, and Knose accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about pet insurance providers, Knose appeared in three of the five answers and Everyday Pet Insurance in none.

Among pet insurance providers in Australia in September 2026

Who do people search for more?

Everyday Pet Insurance, about 2 searches for every 1 for Knose

Everyday Pet Insurance 19.2K searchesKnose 8.3K searches

Who does AI mention more?

Knose, mentioned in 3 of 5 answers, Everyday Pet Insurance in 0

Knose in 3 of 5Everyday Pet Insurance in 0 of 5

Who does AI recommend more?

Knose, the only one of the two named

Knose first in 3Everyday Pet Insurance never named

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Top pet insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Knose was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Everyday Pet Insurance did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RSPCA Pet Insurance1st
  2. Budget Direct2nd
  3. Knose3rd
  4. Medibank4th
  5. Bow Wow Meow5th
  6. Petsy6th
  7. Everyday Pet Insurance–
  8. Bupa–
  9. Petcover–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RSPCA Pet Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Budget Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Knose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Medibank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bow Wow Meow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Petsy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everyday Pet Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bupa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petcover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Everyday Pet Insurance or Knose more popular in search?

This chart shows how often people search Google for Everyday Pet Insurance and Knose by name. Each line represents a brand's share of searches for all nine pet insurance providers we track, month by month, from searches in Australia.

Everyday Pet Insurance and Knose among pet insurance providers in Australia, by month

Share of searches by month for Everyday Pet Insurance, Knose. The figures are in the table below the chart.

View monthly share of searches table
MonthEveryday Pet InsuranceBow Wow MeowRSPCA Pet InsuranceKnoseMedibankBudget DirectBupaPetsyPetcover
Oct 202528.7%16.3%19.6%7.9%8.7%4.8%5.8%4.2%3.8%
Nov 202530.5%15.4%17%9.6%9.3%5.1%6.2%3.7%3.4%
Dec 202529%18%16.2%10.4%8.8%4.8%5.9%3.1%3.9%
Jan 202629.4%17.6%15.7%8.8%10.5%5.7%5.7%3.4%3.1%
Feb 202628.9%17.6%14.9%10.2%10%5.4%5.4%3.9%3.6%
Mar 202626.9%16.4%20.8%9.5%9.3%5%5%3.7%3.3%
Apr 202628.5%17.4%18%8.9%9.8%4.4%5.3%4.2%3.5%
May 202628.2%17.9%15.2%10.4%10.2%4.5%5.5%4.4%3.6%
Jun 202624.4%19.4%15.4%9.9%12.6%4.6%5.6%4.4%3.7%
Jul 202623.2%22.6%14.6%9.4%12%4.4%5.3%5.4%2.9%
Aug 202624.3%22.1%15.3%9.9%10.2%5.6%5.6%4%3%
Sep 202626.2%18.4%16.5%11.3%9%6%6%4%2.6%

How has the Everyday Pet Insurance and Knose comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia pet insurance providers in September 2026?

2 changes

  1. In September 2026, Knose overtook Medibank to rank 4th among pet insurance providers in Australia, with 11.3% of the searches.

  2. In September 2026, Everyday Pet Insurance gained share of searches among pet insurance providers in Australia, from 24.3% to 26.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Everyday Pet Insurance’s and Knose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Everyday Pet Insurance

2 branded search terms

  • everyday pet insurance
  • woolworths pet insurance

Knose

2 branded search terms

  • knose
  • knose pet insurance

How the Brand Demand Index is measured

Other head-to-heads among pet insurance providers

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