1Cover vs Budget Direct:Which is more popular?
In September 2026, 1Cover and Budget Direct were level in searches among travel insurance providers in Australia, with an estimated 8.1K branded searches each, at 7.1% of the total each. When we asked ChatGPT and Google AI Overviews about travel insurance providers, 1Cover appeared in all five answers and Budget Direct in none.
Who do people search for more?
1Cover and Budget Direct are searched for about as often as each other.
Who does AI mention more?
1Cover, mentioned in every answer we collected
Who does AI recommend more?
1Cover, the only one of the two named
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Top travel insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 1Cover appeared in all five answers. Budget Direct did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 1Cover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Southern Cross Travel Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fast Cover2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cover-More1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tick Travel Insurance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
World Nomads1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Budget Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel insurance providers
5 answers
Asked ChatGPT
“Which travel insurance should I buy in Australia?”
Asked ChatGPT
“What are the best travel insurance providers in Australia?”
Asked ChatGPT
“What's the best travel insurance in Australia for an overseas trip?”
Searched Google, AI Overview
“travel insurance”
Searched Google, AI Overview
“best travel insurance australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is 1Cover or Budget Direct more popular in search?
This chart shows how often people search Google for 1Cover and Budget Direct by name. Each line represents a brand's share of searches for all seven travel insurance providers we track, month by month, from searches in Australia.
Share of searches by month for 1Cover, Budget Direct. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cover-More | Tick Travel Insurance | Southern Cross Travel Insurance | Fast Cover | 1Cover | Budget Direct | World Nomads |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 28.1% | 14.4% | 14.3% | 6.4% | 7.9% | 2.3% |
| Nov 2025 | 31.3% | 23.3% | 14% | 13.9% | 7.6% | 7.6% | 2.3% |
| Dec 2025 | 27.9% | 25.4% | 15.2% | 12.3% | 8.3% | 8.3% | 2.5% |
| Jan 2026 | 28.9% | 25.1% | 15.9% | 13.4% | 7.1% | 7.1% | 2.6% |
| Feb 2026 | 28.9% | 25.2% | 15.8% | 13.4% | 7.1% | 7.1% | 2.5% |
| Mar 2026 | 25.6% | 26.1% | 17.2% | 14.5% | 7.7% | 6.3% | 2.8% |
| Apr 2026 | 26.5% | 23% | 17.7% | 15% | 7.9% | 6.5% | 3.5% |
| May 2026 | 28.6% | 20.3% | 19.2% | 16.1% | 7% | 5.7% | 3.1% |
| Jun 2026 | 28% | 19.8% | 18.8% | 17.1% | 8.4% | 5.6% | 2.4% |
| Jul 2026 | 27.8% | 18.9% | 22.8% | 15.7% | 6.8% | 5.5% | 2.4% |
| Aug 2026 | 28.1% | 19.1% | 23% | 14% | 6.9% | 6.9% | 2% |
| Sep 2026 | 29.1% | 20.6% | 19.5% | 14.5% | 7.1% | 7.1% | 2.1% |
How has the 1Cover and Budget Direct comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: 1Cover took it in March 2026.
- Across the 12 months ending September 2026, 1Cover’s share of searches among travel insurance providers in Australia moved from 6.4% to 7.1%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among travel insurance providers in Australia moved from 7.9% to 7.1%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for Australia travel insurance providers in September 2026?
1 change
Estimated monthly branded searches for 1Cover in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using 1Cover’s and Budget Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
1Cover
1 branded search term
- 1cover
Budget Direct
1 branded search term
- budget direct travel insurance
Other head-to-heads among travel insurance providers
- Cover-More vs Tick Travel Insurance: compare popularity
- Cover-More vs Southern Cross Travel Insurance: compare popularity
- Cover-More vs Fast Cover: compare popularity
- Cover-More vs 1Cover: compare popularity
- Tick Travel Insurance vs Southern Cross Travel Insurance: compare popularity
- Tick Travel Insurance vs Fast Cover: compare popularity
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