Budget Direct vs Youi:Which is more popular?
In September 2026, Budget Direct had more branded searches than Youi among home insurance brands in Australia. Budget Direct had about 12,100 branded searches, while Youi had 8,100. Budget Direct made up 13.2% of all home insurance brand searches we track, and Youi accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about home insurance brands, Budget Direct appeared in four of the five answers and Youi in two. Budget Direct was mentioned before Youi in every answer.
Who do people search for more?
Budget Direct, about 49% more searches than Youi
Who does AI mention more?
Budget Direct, mentioned in 4 of 5 answers, Youi in 2
Who does AI recommend more?
Budget Direct, named ahead of Youi in every answer
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Top home insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Budget Direct was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Youi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Budget Direct was listed before Youi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Allianz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Budget Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AAMI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Youi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NRMA Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RACV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suncorp Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home insurance brands
5 answers
Asked ChatGPT
“Which home insurance should I get in Australia?”
Asked ChatGPT
“What are the best home and contents insurance companies in Australia?”
Asked ChatGPT
“What's the cheapest good home and contents insurance in Australia?”
Searched Google, AI Overview
“home insurance”
Searched Google, AI Overview
“home and contents insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Budget Direct or Youi more popular in search?
This chart shows how often people search Google for Budget Direct and Youi by name. Each line represents a brand's share of searches for all seven home insurance brands we track, month by month, from searches in Australia.
Share of searches by month for Budget Direct, Youi. The figures are in the table below the chart.
View monthly share of searches table
| Month | AAMI | Allianz | Budget Direct | NRMA Insurance | RACV | Youi | Suncorp Insurance |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 23.1% | 15.5% | 12.6% | 10.3% | 8.4% | 6.9% |
| Nov 2025 | 24.4% | 24.4% | 13.3% | 10.9% | 10.9% | 8.9% | 7.3% |
| Dec 2025 | 23.8% | 23.8% | 13% | 13% | 10.6% | 8.7% | 7.1% |
| Jan 2026 | 23.2% | 23.2% | 12.7% | 12.7% | 12.7% | 8.5% | 6.9% |
| Feb 2026 | 22% | 22% | 14.7% | 14.7% | 12% | 8% | 6.5% |
| Mar 2026 | 24.4% | 24.4% | 10.9% | 13.3% | 10.9% | 8.9% | 7.3% |
| Apr 2026 | 22.2% | 22.2% | 14.8% | 12.1% | 12.1% | 9.9% | 6.6% |
| May 2026 | 24.1% | 24.1% | 13.2% | 13.2% | 10.8% | 8.8% | 5.9% |
| Jun 2026 | 20.6% | 25.2% | 13.8% | 13.8% | 11.3% | 9.2% | 6.1% |
| Jul 2026 | 22.2% | 22.2% | 12.1% | 14.8% | 12.1% | 9.9% | 6.6% |
| Aug 2026 | 25.5% | 20.8% | 13.9% | 13.9% | 11.4% | 9.3% | 5.1% |
| Sep 2026 | 24.3% | 24.3% | 13.2% | 13.2% | 8.9% | 8.9% | 7.2% |
How has the Budget Direct and Youi comparison changed over the last 12 months?
3 findings
- Budget Direct was ahead of Youi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among home insurance brands in Australia moved from 15.5% to 13.2%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Youi’s share of searches among home insurance brands in Australia moved from 8.4% to 8.9%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for Australia home insurance brands in September 2026?
2 changes
In September 2026, Budget Direct lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%.
Estimated monthly branded searches for Youi in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Budget Direct’s and Youi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Budget Direct
1 branded search term
- budget direct home insurance
Youi
1 branded search term
- youi home insurance
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