How popular isNationwide?
In September 2026, people searched for Nationwide by name about 265,000 times in the United States, a 17.2% decrease from the previous year. These searches made up 13.9% of all United States pet insurance provider searches, placing Nationwide third out of ten providers. When we asked both ChatGPT and Google AI Overviews about pet insurance providers, Nationwide appeared in one of the five answers and was the ninth most recommended of the ten.
Nationwide is the third most searched of 10 competitors and the ninth most recommended in AI answers.
TrupanionShare of searches 18.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
LemonadeShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
NationwideShare of searches 13.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
Pets BestShare of searches 12.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SpotShare of searches 10.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
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Top pet insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nationwide was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nationwide is the ninth most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Pets Best1st
ASPCA Pet Health Insurance2nd- Lemonade3rd
- Trupanion4th
Embrace5th
AKC Pet Insurance6th
Healthy Paws7th- Spot8th
- Nationwide9th
Fetch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pets Best5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASPCA Pet Health Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lemonade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Embrace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trupanion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Healthy Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nationwide1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Spot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AKC Pet Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fetch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet insurance providers
5 answers
Asked ChatGPT
“Which pet insurer should I buy in the US?”
Asked ChatGPT
“What are the best pet insurer brands in the US?”
Asked ChatGPT
“What's the best pet insurer in the US for a sick pet?”
Searched Google, AI Overview
“pet insurance”
Searched Google, AI Overview
“pet insurance for dogs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Which pet insurance providers compete with Nationwide?
Share of searches by month for Trupanion, Lemonade, Nationwide, Pets Best, Spot, Embrace, Fetch, ASPCA Pet Health Insurance, Healthy Paws, AKC Pet Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trupanion | Lemonade | Nationwide | Pets Best | Spot | Embrace | Fetch | ASPCA Pet Health Insurance | Healthy Paws | AKC Pet Insurance |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17% | 11.8% | 15.1% | 12.9% | 12.1% | 8% | 5.8% | 9.8% | 5.2% | 2.3% |
| Nov 2025 | 17.3% | 12% | 15.1% | 14.2% | 10.5% | 8% | 5.8% | 9.9% | 5.2% | 1.9% |
| Dec 2025 | 18.3% | 14.3% | 14.7% | 11.3% | 10.2% | 7.9% | 5.8% | 9.9% | 5.1% | 2.3% |
| Jan 2026 | 18.3% | 14.3% | 14.8% | 10.3% | 10% | 7.8% | 5.7% | 12.6% | 4.2% | 1.9% |
| Feb 2026 | 16.2% | 13.9% | 14.2% | 9.9% | 9.9% | 7.7% | 5.5% | 17% | 4% | 1.8% |
| Mar 2026 | 20.8% | 17.3% | 12.1% | 10.1% | 8.8% | 7.7% | 8.1% | 9.2% | 4.1% | 1.9% |
| Apr 2026 | 20.8% | 15.7% | 13.2% | 10.2% | 9.2% | 8.5% | 7.4% | 8.3% | 4.6% | 2.1% |
| May 2026 | 20.1% | 20% | 11.8% | 9.7% | 9.7% | 8.9% | 5.4% | 8.8% | 4% | 1.8% |
| Jun 2026 | 16.9% | 24.1% | 11.6% | 11.8% | 9.6% | 7.3% | 6.5% | 6.6% | 3.9% | 1.8% |
| Jul 2026 | 16.3% | 23.2% | 11.1% | 11.3% | 10.8% | 7% | 6.3% | 8.4% | 3.8% | 1.7% |
| Aug 2026 | 18.9% | 14.8% | 13.1% | 13.2% | 10.8% | 8.1% | 8.9% | 5.3% | 4.4% | 2.4% |
| Sep 2026 | 18.7% | 15.7% | 13.9% | 12.7% | 10.9% | 8.6% | 7.7% | 5.2% | 4.7% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 18.7% | 133K | -6.3% | -0.2 points | |
| 2, held 2nd | 15.7% | 111K | 0% | +0.8 points | |
| 3, moved from 4th to 3rd | 13.9% | 98.6K | 0% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 12.7% | 90K | -9.1% | -0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10.9% | 77.3K | -4.6% | +0.1 points | |
| 6, moved from 7th to 6th | 8.6% | 60.9K | -0.15% | +0.4 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 7.7% | 54.6K | -17.8% | -1.2 pointsmoved from 6th to 7th | |
| 8, held 8th | 5.2% | 36.7K | -7.6% | -0.1 points | |
| 9, held 9th | 4.7% | 33.1K | 0% | +0.2 points | |
| 10, held 10th | 2.1% | 14.8K | -18.2% | -0.3 points |
18.7%
Held 1st. 133K estimated branded searches, -6.3% vs prior month. Share -0.2 points.
2.
Lemonade15.7%
Held 2nd. 111K estimated branded searches, 0% vs prior month. Share +0.8 points.
13.9%
Moved from 4th to 3rd. 98.6K estimated branded searches, 0% vs prior month. Share +0.7 points.
12.7%
Moved from 3rd to 4th. 90K estimated branded searches, -9.1% vs prior month. Share -0.5 points.
5.
Spot10.9%
Held 5th. 77.3K estimated branded searches, -4.6% vs prior month. Share +0.1 points.
6.
Embrace8.6%
Moved from 7th to 6th. 60.9K estimated branded searches, -0.15% vs prior month. Share +0.4 points.
7.
Fetch7.7%
Moved from 6th to 7th. 54.6K estimated branded searches, -17.8% vs prior month. Share -1.2 points.
Held 8th. 36.7K estimated branded searches, -7.6% vs prior month. Share -0.1 points.
4.7%
Held 9th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.1%
Held 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare popularity between Nationwide and its closest rivals
Every comparison with Nationwide
24 comparisons
- Erie Insurance vs Nationwide
- GEICO vs Nationwide
- Nationwide vs Progressive
- Nationwide vs Root
- Nationwide vs USAA
- Lemonade vs Nationwide
- Nationwide vs Trupanion
- Nationwide vs Pets Best
- Nationwide vs Spot
- Embrace vs Nationwide
- Nationwide vs State Farm
- Nationwide vs Travelers
- Fetch vs Nationwide
- Allstate vs Nationwide
- Liberty Mutual vs Nationwide
- ASPCA Pet Health Insurance vs Nationwide
- Healthy Paws vs Nationwide
- AKC Pet Insurance vs Nationwide
- Farmers Insurance vs Nationwide
- Hiscox vs Nationwide
- Nationwide vs Next Insurance
- Nationwide vs Simply Business
- Nationwide vs The Hartford
- Nationwide vs Thimble
How has branded search demand for Nationwide changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nationwide in the United States fell from 320K to 265K.
- Across the 12 months ending September 2026, Nationwide’s share of searches among pet insurance providers in the United States decreased from 15.1% to 13.9%.
- Across the 12 months ending September 2026, Nationwide’s share of searches among pet insurance providers in the United States peaked at 15.1% in November 2025 and was lowest at 11.1% in July 2026.
- Across the 12 months ending September 2026, Nationwide fell from 2nd to 3rd among pet insurance providers in the United States.
How did search popularity change for United States pet insurance providers in September 2026?
6 changes
In September 2026, Nationwide overtook Pets Best to rank 3rd among pet insurance providers in the United States, with 13.9% of the searches.
In September 2026, Lemonade gained share of searches among pet insurance providers in the United States, from 14.8% to 15.7%.
In September 2026, Fetch lost share of searches among pet insurance providers in the United States, from 8.9% to 7.7%.
In September 2026, Pets Best lost share of searches among pet insurance providers in the United States, from 13.2% to 12.7%.
In September 2026, Embrace rose from 7th to 6th among pet insurance providers in the United States.
Estimated monthly branded searches for ASPCA Pet Health Insurance in the United States fell 52.1% over 12 measured months, from 76.6K to 36.7K in September 2026.
How are Nationwide’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Nationwide’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nationwide business insurance
- nationwide insurance
- nationwide pet
- nationwide pet insurance
Do you work for Nationwide? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Nationwide compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Car insurance brands | 4th of 11 | 3.8% | Show ranking |
| Pet insurance providers | 3rd of 10 | 13.9% | Shown above |
| Small business insurance providers | 8th of 8 | 0.3% | Show ranking |
Is Nationwide your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.