How popular isNationwide?
In September 2026, people searched for Nationwide by name about 265,000 times in the United States, a 17.2% decrease from the previous year. These searches made up 3.8% of all United States car insurance brand searches, placing Nationwide fourth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about car insurance brands, Nationwide appeared in two of the five answers and was the seventh most recommended of the 11.
Nationwide is the fourth most searched of 11 competitors and the seventh most recommended in AI answers.
GEICOShare of searches 55.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ProgressiveShare of searches 24.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
Erie InsuranceShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
NationwideShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
RootShare of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top car insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nationwide was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nationwide is the seventh most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- GEICO1st
Travelers2nd
USAA3rd- Progressive4th
State Farm5th- Erie Insurance6th
- Nationwide7th
- Root–
Allstate–
Liberty Mutual–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GEICO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Progressive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- USAA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Erie Insurance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Travelers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nationwide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- State Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Root0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allstate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car insurance brands
5 answers
Asked ChatGPT
“Which car insurance company should I use in the US?”
Asked ChatGPT
“What are the best car insurance companies in the US?”
Asked ChatGPT
“What's the cheapest good car insurance in the US for a new driver?”
Searched Google, AI Overview
“cheapest car insurance”
Searched Google, AI Overview
“best car insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which car insurance brands compete with Nationwide?
Share of searches by month for GEICO, Progressive, Erie Insurance, Nationwide, Root, USAA. The figures are in the table below the chart.
View monthly share of searches table
| Month | GEICO | Progressive | Erie Insurance | Nationwide | Root | USAA | State Farm | Travelers | Allstate | Liberty Mutual | Farmers Insurance |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 24.2% | 6.8% | 4.5% | 4.1% | 2% | 1.7% | 0.61% | 0.75% | 0.75% | 0.22% |
| Nov 2025 | 58.1% | 21.7% | 5.9% | 3.9% | 4.4% | 2.2% | 1.4% | 0.96% | 0.64% | 0.64% | 0.19% |
| Dec 2025 | 56.7% | 21.5% | 5.3% | 4.4% | 3.9% | 2.9% | 1.6% | 1.3% | 0.59% | 0.72% | 1.1% |
| Jan 2026 | 54.8% | 23.7% | 6.1% | 4.1% | 3.7% | 2.8% | 1.5% | 1% | 0.67% | 0.67% | 0.83% |
| Feb 2026 | 56% | 19.8% | 6% | 4% | 3.7% | 4.9% | 1.5% | 2.7% | 0.66% | 0.54% | 0.16% |
| Mar 2026 | 53.7% | 21.4% | 5.8% | 3.2% | 3.5% | 3.9% | 2.6% | 2.1% | 2.1% | 0.64% | 1.2% |
| Apr 2026 | 55.5% | 24% | 6.2% | 3.4% | 3.1% | 2.8% | 1.2% | 1.5% | 1.5% | 0.56% | 0.14% |
| May 2026 | 59.3% | 20.6% | 5.4% | 3.6% | 3.3% | 2.4% | 1.6% | 1.6% | 1.3% | 0.6% | 0.15% |
| Jun 2026 | 59.8% | 20.6% | 6.9% | 3.8% | 3.4% | 1.7% | 1.7% | 0.93% | 0.51% | 0.62% | 0.15% |
| Jul 2026 | 58.1% | 21% | 5.7% | 3.9% | 3.4% | 1.7% | 2.1% | 2.1% | 1.2% | 0.63% | 0.15% |
| Aug 2026 | 57.3% | 21% | 7.1% | 3.9% | 3.5% | 2.1% | 1.4% | 2.1% | 0.78% | 0.64% | 0.19% |
| Sep 2026 | 55.1% | 24.3% | 5.6% | 3.8% | 3.4% | 2.5% | 1.4% | 1.4% | 1.1% | 1.1% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.1% | 2.4M | -1.5% | -2.1 points | |
| 2, held 2nd | 24.3% | 1.1M | +18.2% | +3.3 points | |
| 3, held 3rd | 5.6% | 246K | -18.3% | -1.4 points | |
| 4, held 4th | 3.8% | 165K | 0% | -0.1 points | |
| 5, held 5th | 3.4% | 150K | 0% | -0.1 points | |
| 6, moved from 7th to 6th | 2.5% | 110K | +21.5% | +0.4 pointsmoved from 7th to 6th | |
| 7, moved from 8th to 7th | 1.4% | 60.5K | 0% | 0 pointsmoved from 8th to 7th | |
| 8, moved from 6th to 8th | 1.4% | 60.5K | -33.1% | -0.7 pointsmoved from 6th to 8th | |
| 9, held 9th | 1.1% | 49.5K | +49.5% | +0.4 points | |
| 10, held 10th | 1.1% | 49.5K | +82.7% | +0.5 points | |
| 11, held 11th | 0.19% | 8.1K | 0% | 0 points |
1.
GEICO55.1%
Held 1st. 2.4M estimated branded searches, -1.5% vs prior month. Share -2.1 points.
24.3%
Held 2nd. 1.1M estimated branded searches, +18.2% vs prior month. Share +3.3 points.
5.6%
Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -1.4 points.
3.8%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Root3.4%
Held 5th. 150K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
USAA2.5%
Moved from 7th to 6th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.
1.4%
Moved from 8th to 7th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Moved from 6th to 8th. 60.5K estimated branded searches, -33.1% vs prior month. Share -0.7 points.
9.
Allstate1.1%
Held 9th. 49.5K estimated branded searches, +49.5% vs prior month. Share +0.4 points.
1.1%
Held 10th. 49.5K estimated branded searches, +82.7% vs prior month. Share +0.5 points.
0.19%
Held 11th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Nationwide and its closest rivals
Every comparison with Nationwide
24 comparisons
- Erie Insurance vs Nationwide
- GEICO vs Nationwide
- Nationwide vs Progressive
- Nationwide vs Root
- Nationwide vs USAA
- Lemonade vs Nationwide
- Nationwide vs Trupanion
- Nationwide vs Pets Best
- Nationwide vs Spot
- Embrace vs Nationwide
- Nationwide vs State Farm
- Nationwide vs Travelers
- Fetch vs Nationwide
- Allstate vs Nationwide
- Liberty Mutual vs Nationwide
- ASPCA Pet Health Insurance vs Nationwide
- Healthy Paws vs Nationwide
- AKC Pet Insurance vs Nationwide
- Farmers Insurance vs Nationwide
- Hiscox vs Nationwide
- Nationwide vs Next Insurance
- Nationwide vs Simply Business
- Nationwide vs The Hartford
- Nationwide vs Thimble
How has branded search demand for Nationwide changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nationwide in the United States fell from 320K to 265K.
- Across the 12 months ending September 2026, Nationwide’s share of searches among car insurance brands in the United States decreased from 4.5% to 3.8%.
- Across the 12 months ending September 2026, Nationwide’s share of searches among car insurance brands in the United States peaked at 4.5% in October 2025 and was lowest at 3.2% in March 2026.
How did search popularity change for United States car insurance brands in September 2026?
6 changes
In September 2026, Progressive gained share of searches among car insurance brands in the United States, from 21% to 24.3%.
In September 2026, GEICO lost share of searches among car insurance brands in the United States, from 57.3% to 55.1%.
In September 2026, Erie Insurance lost share of searches among car insurance brands in the United States, from 7.1% to 5.6%.
In September 2026, Travelers lost share of searches among car insurance brands in the United States, from 2.1% to 1.4%.
USAA’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 1.7% to 2.5% in September 2026.
Liberty Mutual’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 0.62% to 1.1% in September 2026.
How are Nationwide’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Nationwide’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nationwide business insurance
- nationwide insurance
- nationwide pet
- nationwide pet insurance
Do you work for Nationwide? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Nationwide compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Car insurance brands | 4th of 11 | 3.8% | Shown above |
| Pet insurance providers | 3rd of 10 | 13.9% | Show ranking |
| Small business insurance providers | 8th of 8 | 0.3% | Show ranking |
Is Nationwide your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.