Fetch vs Nationwide:Which is more popular?
In September 2026, Nationwide had more branded searches than Fetch among pet insurance providers in the United States. Nationwide had about 98,600 branded searches, while Fetch had 54,600. Nationwide made up 13.9% of all pet insurance provider searches we track, and Fetch accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about pet insurance providers, Nationwide appeared in one of the five answers and Fetch in none.
Who do people search for more?
Nationwide, about 80% more searches than Fetch
Who does AI mention more?
Nationwide, mentioned in 1 of 5 answers, Fetch in 0
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Top pet insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nationwide was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fetch did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pets Best1st
ASPCA Pet Health Insurance2nd
Lemonade3rd
Trupanion4th
Embrace5th
AKC Pet Insurance6th
Healthy Paws7th
Spot8th- Nationwide9th
Fetch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pets Best5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASPCA Pet Health Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lemonade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Embrace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trupanion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Healthy Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nationwide1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Spot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AKC Pet Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fetch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet insurance providers
5 answers
Asked ChatGPT
“Which pet insurer should I buy in the US?”
Asked ChatGPT
“What are the best pet insurer brands in the US?”
Asked ChatGPT
“What's the best pet insurer in the US for a sick pet?”
Searched Google, AI Overview
“pet insurance”
Searched Google, AI Overview
“pet insurance for dogs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Fetch or Nationwide more popular in search?
This chart shows how often people search Google for Fetch and Nationwide by name. Each line represents a brand's share of searches for all ten pet insurance providers we track, month by month, from searches in United States.
Share of searches by month for Nationwide, Fetch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trupanion | Lemonade | Nationwide | Pets Best | Spot | Embrace | Fetch | ASPCA Pet Health Insurance | Healthy Paws | AKC Pet Insurance |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17% | 11.8% | 15.1% | 12.9% | 12.1% | 8% | 5.8% | 9.8% | 5.2% | 2.3% |
| Nov 2025 | 17.3% | 12% | 15.1% | 14.2% | 10.5% | 8% | 5.8% | 9.9% | 5.2% | 1.9% |
| Dec 2025 | 18.3% | 14.3% | 14.7% | 11.3% | 10.2% | 7.9% | 5.8% | 9.9% | 5.1% | 2.3% |
| Jan 2026 | 18.3% | 14.3% | 14.8% | 10.3% | 10% | 7.8% | 5.7% | 12.6% | 4.2% | 1.9% |
| Feb 2026 | 16.2% | 13.9% | 14.2% | 9.9% | 9.9% | 7.7% | 5.5% | 17% | 4% | 1.8% |
| Mar 2026 | 20.8% | 17.3% | 12.1% | 10.1% | 8.8% | 7.7% | 8.1% | 9.2% | 4.1% | 1.9% |
| Apr 2026 | 20.8% | 15.7% | 13.2% | 10.2% | 9.2% | 8.5% | 7.4% | 8.3% | 4.6% | 2.1% |
| May 2026 | 20.1% | 20% | 11.8% | 9.7% | 9.7% | 8.9% | 5.4% | 8.8% | 4% | 1.8% |
| Jun 2026 | 16.9% | 24.1% | 11.6% | 11.8% | 9.6% | 7.3% | 6.5% | 6.6% | 3.9% | 1.8% |
| Jul 2026 | 16.3% | 23.2% | 11.1% | 11.3% | 10.8% | 7% | 6.3% | 8.4% | 3.8% | 1.7% |
| Aug 2026 | 18.9% | 14.8% | 13.1% | 13.2% | 10.8% | 8.1% | 8.9% | 5.3% | 4.4% | 2.4% |
| Sep 2026 | 18.7% | 15.7% | 13.9% | 12.7% | 10.9% | 8.6% | 7.7% | 5.2% | 4.7% | 2.1% |
How has the Fetch and Nationwide comparison changed over the last 12 months?
3 findings
- Nationwide was ahead of Fetch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fetch’s share of searches among pet insurance providers in the United States moved from 5.8% to 7.7%, and its estimated monthly branded searches moved from 45.7K to 54.6K.
- Across the 12 months ending September 2026, Nationwide’s share of searches among pet insurance providers in the United States moved from 15.1% to 13.9%, and its estimated monthly branded searches moved from 118K to 98.6K.
How did search popularity change for United States pet insurance providers in September 2026?
2 changes
In September 2026, Nationwide overtook Pets Best to rank 3rd among pet insurance providers in the United States, with 13.9% of the searches.
In September 2026, Fetch lost share of searches among pet insurance providers in the United States, from 8.9% to 7.7%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Fetch’s and Nationwide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fetch
6 branded search terms
- dog insurance fetch
- fetch cat insurance
- fetch dog insurance
- fetch insurance
- fetch pet insurance
- pet insurance fetch
Nationwide
2 branded search terms
- nationwide pet
- nationwide pet insurance
Other head-to-heads among pet insurance providers
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