Brandwave

How popular isHealthy Paws?

In September 2026, people searched for Healthy Paws by name about 33,100 times in the United States, an 18.3% decrease from the previous year. These searches made up 4.7% of all United States pet insurance provider searches, placing Healthy Paws ninth out of ten providers. When we asked both ChatGPT and Google AI Overviews about pet insurance providers, Healthy Paws appeared in two of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Healthy Paws is the ninth most searched of 10 competitors and the seventh most recommended in AI answers.

  1. TrupanionShare of searches 18.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. LemonadeShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. NationwideShare of searches 13.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  4. Pets BestShare of searches 12.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Healthy PawsShare of searches 4.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top pet insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Healthy Paws was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Healthy Paws is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pets Best1st
  2. ASPCA Pet Health Insurance2nd
  3. Lemonade3rd
  4. Trupanion4th
  5. Embrace5th
  6. AKC Pet Insurance6th
  7. Healthy Paws7th
  8. Spot8th
  9. Nationwide9th
  10. Fetch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pets Best5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASPCA Pet Health Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lemonade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Embrace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trupanion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Healthy Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nationwide1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AKC Pet Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fetch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which pet insurance providers compete with Healthy Paws?

Healthy Paws against pet insurance providers in the United States, by month

Share of searches by month for Trupanion, Lemonade, Nationwide, Pets Best, Spot, Embrace, Fetch, ASPCA Pet Health Insurance, Healthy Paws, AKC Pet Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthTrupanionLemonadeNationwidePets BestSpotEmbraceFetchASPCA Pet Health InsuranceHealthy PawsAKC Pet Insurance
Oct 202517%11.8%15.1%12.9%12.1%8%5.8%9.8%5.2%2.3%
Nov 202517.3%12%15.1%14.2%10.5%8%5.8%9.9%5.2%1.9%
Dec 202518.3%14.3%14.7%11.3%10.2%7.9%5.8%9.9%5.1%2.3%
Jan 202618.3%14.3%14.8%10.3%10%7.8%5.7%12.6%4.2%1.9%
Feb 202616.2%13.9%14.2%9.9%9.9%7.7%5.5%17%4%1.8%
Mar 202620.8%17.3%12.1%10.1%8.8%7.7%8.1%9.2%4.1%1.9%
Apr 202620.8%15.7%13.2%10.2%9.2%8.5%7.4%8.3%4.6%2.1%
May 202620.1%20%11.8%9.7%9.7%8.9%5.4%8.8%4%1.8%
Jun 202616.9%24.1%11.6%11.8%9.6%7.3%6.5%6.6%3.9%1.8%
Jul 202616.3%23.2%11.1%11.3%10.8%7%6.3%8.4%3.8%1.7%
Aug 202618.9%14.8%13.1%13.2%10.8%8.1%8.9%5.3%4.4%2.4%
Sep 202618.7%15.7%13.9%12.7%10.9%8.6%7.7%5.2%4.7%2.1%

  1. 1.Trupanion

    18.7%

    Held 1st. 133K estimated branded searches, -6.3% vs prior month. Share -0.2 points.

  2. 2.Lemonade

    15.7%

    Held 2nd. 111K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Nationwide

    13.9%

    Moved from 4th to 3rd. 98.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Pets Best

    12.7%

    Moved from 3rd to 4th. 90K estimated branded searches, -9.1% vs prior month. Share -0.5 points.

  5. 5.Spot

    10.9%

    Held 5th. 77.3K estimated branded searches, -4.6% vs prior month. Share +0.1 points.

  6. 6.Embrace

    8.6%

    Moved from 7th to 6th. 60.9K estimated branded searches, -0.15% vs prior month. Share +0.4 points.

  7. 7.Fetch

    7.7%

    Moved from 6th to 7th. 54.6K estimated branded searches, -17.8% vs prior month. Share -1.2 points.

  8. 8.ASPCA Pet Health Insurance

    5.2%

    Held 8th. 36.7K estimated branded searches, -7.6% vs prior month. Share -0.1 points.

  9. 9.Healthy Paws

    4.7%

    Held 9th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.AKC Pet Insurance

    2.1%

    Held 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare popularity between Healthy Paws and its closest rivals

Every comparison with Healthy Paws

9 comparisons

How has branded search demand for Healthy Paws changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Healthy Paws in the United States fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Healthy Paws’ share of searches among pet insurance providers in the United States decreased from 5.2% to 4.7%.
  • Across the 12 months ending September 2026, Healthy Paws’ share of searches among pet insurance providers in the United States peaked at 5.2% in November 2025 and was lowest at 3.8% in July 2026.

How did search popularity change for United States pet insurance providers in September 2026?

6 changes

  1. In September 2026, Nationwide overtook Pets Best to rank 3rd among pet insurance providers in the United States, with 13.9% of the searches.

  2. In September 2026, Lemonade gained share of searches among pet insurance providers in the United States, from 14.8% to 15.7%.

  3. In September 2026, Fetch lost share of searches among pet insurance providers in the United States, from 8.9% to 7.7%.

  4. In September 2026, Pets Best lost share of searches among pet insurance providers in the United States, from 13.2% to 12.7%.

  5. In September 2026, Embrace rose from 7th to 6th among pet insurance providers in the United States.

  6. Estimated monthly branded searches for ASPCA Pet Health Insurance in the United States fell 52.1% over 12 measured months, from 76.6K to 36.7K in September 2026.

How are Healthy Paws’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Healthy Paws’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • healthy paws

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How the Brand Demand Index is measured

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