How popular isASPCA Pet Health Insurance?
In September 2026, people searched for ASPCA Pet Health Insurance by name about 36,700 times in the United States, a 52.1% decrease from the previous year. These searches made up 5.2% of all United States pet insurance provider searches, placing ASPCA Pet Health Insurance eighth out of ten providers. When we asked both ChatGPT and Google AI Overviews about pet insurance providers, ASPCA Pet Health Insurance appeared in four of the five answers and was the second most recommended of the ten.
ASPCA Pet Health Insurance is the eighth most searched of 10 competitors and the second most recommended in AI answers.
TrupanionShare of searches 18.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
LemonadeShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
NationwideShare of searches 13.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
Pets BestShare of searches 12.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ASPCA Pet Health InsuranceShare of searches 5.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top pet insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ASPCA Pet Health Insurance was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ASPCA Pet Health Insurance is the second most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Pets Best1st
- ASPCA Pet Health Insurance2nd
- Lemonade3rd
- Trupanion4th
Embrace5th
AKC Pet Insurance6th
Healthy Paws7th
Spot8th- Nationwide9th
Fetch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pets Best5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASPCA Pet Health Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lemonade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Embrace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trupanion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Healthy Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nationwide1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Spot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AKC Pet Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fetch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet insurance providers
5 answers
Asked ChatGPT
“Which pet insurer should I buy in the US?”
Asked ChatGPT
“What are the best pet insurer brands in the US?”
Asked ChatGPT
“What's the best pet insurer in the US for a sick pet?”
Searched Google, AI Overview
“pet insurance”
Searched Google, AI Overview
“pet insurance for dogs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Which pet insurance providers compete with ASPCA Pet Health Insurance?
Share of searches by month for Trupanion, Lemonade, Nationwide, Pets Best, Spot, Embrace, Fetch, ASPCA Pet Health Insurance, Healthy Paws, AKC Pet Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trupanion | Lemonade | Nationwide | Pets Best | Spot | Embrace | Fetch | ASPCA Pet Health Insurance | Healthy Paws | AKC Pet Insurance |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17% | 11.8% | 15.1% | 12.9% | 12.1% | 8% | 5.8% | 9.8% | 5.2% | 2.3% |
| Nov 2025 | 17.3% | 12% | 15.1% | 14.2% | 10.5% | 8% | 5.8% | 9.9% | 5.2% | 1.9% |
| Dec 2025 | 18.3% | 14.3% | 14.7% | 11.3% | 10.2% | 7.9% | 5.8% | 9.9% | 5.1% | 2.3% |
| Jan 2026 | 18.3% | 14.3% | 14.8% | 10.3% | 10% | 7.8% | 5.7% | 12.6% | 4.2% | 1.9% |
| Feb 2026 | 16.2% | 13.9% | 14.2% | 9.9% | 9.9% | 7.7% | 5.5% | 17% | 4% | 1.8% |
| Mar 2026 | 20.8% | 17.3% | 12.1% | 10.1% | 8.8% | 7.7% | 8.1% | 9.2% | 4.1% | 1.9% |
| Apr 2026 | 20.8% | 15.7% | 13.2% | 10.2% | 9.2% | 8.5% | 7.4% | 8.3% | 4.6% | 2.1% |
| May 2026 | 20.1% | 20% | 11.8% | 9.7% | 9.7% | 8.9% | 5.4% | 8.8% | 4% | 1.8% |
| Jun 2026 | 16.9% | 24.1% | 11.6% | 11.8% | 9.6% | 7.3% | 6.5% | 6.6% | 3.9% | 1.8% |
| Jul 2026 | 16.3% | 23.2% | 11.1% | 11.3% | 10.8% | 7% | 6.3% | 8.4% | 3.8% | 1.7% |
| Aug 2026 | 18.9% | 14.8% | 13.1% | 13.2% | 10.8% | 8.1% | 8.9% | 5.3% | 4.4% | 2.4% |
| Sep 2026 | 18.7% | 15.7% | 13.9% | 12.7% | 10.9% | 8.6% | 7.7% | 5.2% | 4.7% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 18.7% | 133K | -6.3% | -0.2 points | |
| 2, held 2nd | 15.7% | 111K | 0% | +0.8 points | |
| 3, moved from 4th to 3rd | 13.9% | 98.6K | 0% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 12.7% | 90K | -9.1% | -0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10.9% | 77.3K | -4.6% | +0.1 points | |
| 6, moved from 7th to 6th | 8.6% | 60.9K | -0.15% | +0.4 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 7.7% | 54.6K | -17.8% | -1.2 pointsmoved from 6th to 7th | |
| 8, held 8th | 5.2% | 36.7K | -7.6% | -0.1 points | |
| 9, held 9th | 4.7% | 33.1K | 0% | +0.2 points | |
| 10, held 10th | 2.1% | 14.8K | -18.2% | -0.3 points |
18.7%
Held 1st. 133K estimated branded searches, -6.3% vs prior month. Share -0.2 points.
2.
Lemonade15.7%
Held 2nd. 111K estimated branded searches, 0% vs prior month. Share +0.8 points.
13.9%
Moved from 4th to 3rd. 98.6K estimated branded searches, 0% vs prior month. Share +0.7 points.
12.7%
Moved from 3rd to 4th. 90K estimated branded searches, -9.1% vs prior month. Share -0.5 points.
5.
Spot10.9%
Held 5th. 77.3K estimated branded searches, -4.6% vs prior month. Share +0.1 points.
6.
Embrace8.6%
Moved from 7th to 6th. 60.9K estimated branded searches, -0.15% vs prior month. Share +0.4 points.
7.
Fetch7.7%
Moved from 6th to 7th. 54.6K estimated branded searches, -17.8% vs prior month. Share -1.2 points.
Held 8th. 36.7K estimated branded searches, -7.6% vs prior month. Share -0.1 points.
4.7%
Held 9th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.1%
Held 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare popularity between ASPCA Pet Health Insurance and its closest rivals
- ASPCA Pet Health Insurance vs Spot: compare popularity
- ASPCA Pet Health Insurance vs Embrace: compare popularity
- ASPCA Pet Health Insurance vs Fetch: compare popularity
- ASPCA Pet Health Insurance vs Healthy Paws: compare popularity
- ASPCA Pet Health Insurance vs AKC Pet Insurance: compare popularity
- Compare ASPCA Pet Health Insurance with any brand
Every comparison with ASPCA Pet Health Insurance
9 comparisons
- ASPCA Pet Health Insurance vs Embrace
- ASPCA Pet Health Insurance vs Fetch
- ASPCA Pet Health Insurance vs Lemonade
- ASPCA Pet Health Insurance vs Nationwide
- ASPCA Pet Health Insurance vs Pets Best
- ASPCA Pet Health Insurance vs Spot
- ASPCA Pet Health Insurance vs Trupanion
- ASPCA Pet Health Insurance vs Healthy Paws
- AKC Pet Insurance vs ASPCA Pet Health Insurance
How has branded search demand for ASPCA Pet Health Insurance changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ASPCA Pet Health Insurance in the United States fell from 76.6K to 36.7K.
- Across the 12 months ending September 2026, ASPCA Pet Health Insurance’s share of searches among pet insurance providers in the United States decreased from 9.8% to 5.2%.
- Across the 12 months ending September 2026, ASPCA Pet Health Insurance’s share of searches among pet insurance providers in the United States peaked at 17% in February 2026 and was lowest at 5.2% in September 2026.
- Across the 12 months ending September 2026, ASPCA Pet Health Insurance fell from 6th to 8th among pet insurance providers in the United States.
How did search popularity change for United States pet insurance providers in September 2026?
6 changes
In September 2026, Nationwide overtook Pets Best to rank 3rd among pet insurance providers in the United States, with 13.9% of the searches.
In September 2026, Lemonade gained share of searches among pet insurance providers in the United States, from 14.8% to 15.7%.
In September 2026, Fetch lost share of searches among pet insurance providers in the United States, from 8.9% to 7.7%.
In September 2026, Pets Best lost share of searches among pet insurance providers in the United States, from 13.2% to 12.7%.
In September 2026, Embrace rose from 7th to 6th among pet insurance providers in the United States.
Estimated monthly branded searches for ASPCA Pet Health Insurance in the United States fell 52.1% over 12 measured months, from 76.6K to 36.7K in September 2026.
How are ASPCA Pet Health Insurance’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASPCA Pet Health Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- aspca pet health insurance
- aspca pet insurance
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