ASPCA Pet Health Insurance vs Embrace:Which is more popular?
In September 2026, Embrace had more branded searches than ASPCA Pet Health Insurance among pet insurance providers in the United States. Embrace had about 60,900 branded searches, while ASPCA Pet Health Insurance had 36,700. Embrace made up 8.6% of all pet insurance provider searches we track, and ASPCA Pet Health Insurance accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about pet insurance providers, ASPCA Pet Health Insurance appeared in four of the five answers and Embrace in three. ASPCA Pet Health Insurance was mentioned before Embrace in four out of five answers.
Who do people search for more?
Embrace, about 66% more searches than ASPCA Pet Health Insurance
Who does AI mention more?
ASPCA Pet Health Insurance, mentioned in 4 of 5 answers, Embrace in 3
Who does AI recommend more?
ASPCA Pet Health Insurance, named ahead of Embrace in 4 of 5 answers
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Top pet insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ASPCA Pet Health Insurance was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Embrace was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ASPCA Pet Health Insurance was listed before Embrace in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pets Best1st- ASPCA Pet Health Insurance2nd
Lemonade3rd
Trupanion4th- Embrace5th
AKC Pet Insurance6th
Healthy Paws7th
Spot8th
Nationwide9th
Fetch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pets Best5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASPCA Pet Health Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lemonade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Embrace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trupanion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Healthy Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nationwide1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Spot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AKC Pet Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fetch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet insurance providers
5 answers
Asked ChatGPT
“Which pet insurer should I buy in the US?”
Asked ChatGPT
“What are the best pet insurer brands in the US?”
Asked ChatGPT
“What's the best pet insurer in the US for a sick pet?”
Searched Google, AI Overview
“pet insurance”
Searched Google, AI Overview
“pet insurance for dogs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is ASPCA Pet Health Insurance or Embrace more popular in search?
This chart shows how often people search Google for ASPCA Pet Health Insurance and Embrace by name. Each line represents a brand's share of searches for all ten pet insurance providers we track, month by month, from searches in United States.
Share of searches by month for Embrace, ASPCA Pet Health Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trupanion | Lemonade | Nationwide | Pets Best | Spot | Embrace | Fetch | ASPCA Pet Health Insurance | Healthy Paws | AKC Pet Insurance |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17% | 11.8% | 15.1% | 12.9% | 12.1% | 8% | 5.8% | 9.8% | 5.2% | 2.3% |
| Nov 2025 | 17.3% | 12% | 15.1% | 14.2% | 10.5% | 8% | 5.8% | 9.9% | 5.2% | 1.9% |
| Dec 2025 | 18.3% | 14.3% | 14.7% | 11.3% | 10.2% | 7.9% | 5.8% | 9.9% | 5.1% | 2.3% |
| Jan 2026 | 18.3% | 14.3% | 14.8% | 10.3% | 10% | 7.8% | 5.7% | 12.6% | 4.2% | 1.9% |
| Feb 2026 | 16.2% | 13.9% | 14.2% | 9.9% | 9.9% | 7.7% | 5.5% | 17% | 4% | 1.8% |
| Mar 2026 | 20.8% | 17.3% | 12.1% | 10.1% | 8.8% | 7.7% | 8.1% | 9.2% | 4.1% | 1.9% |
| Apr 2026 | 20.8% | 15.7% | 13.2% | 10.2% | 9.2% | 8.5% | 7.4% | 8.3% | 4.6% | 2.1% |
| May 2026 | 20.1% | 20% | 11.8% | 9.7% | 9.7% | 8.9% | 5.4% | 8.8% | 4% | 1.8% |
| Jun 2026 | 16.9% | 24.1% | 11.6% | 11.8% | 9.6% | 7.3% | 6.5% | 6.6% | 3.9% | 1.8% |
| Jul 2026 | 16.3% | 23.2% | 11.1% | 11.3% | 10.8% | 7% | 6.3% | 8.4% | 3.8% | 1.7% |
| Aug 2026 | 18.9% | 14.8% | 13.1% | 13.2% | 10.8% | 8.1% | 8.9% | 5.3% | 4.4% | 2.4% |
| Sep 2026 | 18.7% | 15.7% | 13.9% | 12.7% | 10.9% | 8.6% | 7.7% | 5.2% | 4.7% | 2.1% |
How has the ASPCA Pet Health Insurance and Embrace comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Embrace took it in April 2026, ASPCA Pet Health Insurance took it in July 2026, Embrace took it in August 2026.
- Across the 12 months ending September 2026, ASPCA Pet Health Insurance’s share of searches among pet insurance providers in the United States moved from 9.8% to 5.2%, and its estimated monthly branded searches moved from 76.6K to 36.7K.
- Across the 12 months ending September 2026, Embrace’s share of searches among pet insurance providers in the United States moved from 8% to 8.6%, and its estimated monthly branded searches moved from 62.4K to 60.9K.
How did search popularity change for United States pet insurance providers in September 2026?
2 changes
In September 2026, Embrace rose from 7th to 6th among pet insurance providers in the United States.
Estimated monthly branded searches for ASPCA Pet Health Insurance in the United States fell 52.1% over 12 measured months, from 76.6K to 36.7K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using ASPCA Pet Health Insurance’s and Embrace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASPCA Pet Health Insurance
2 branded search terms
- aspca pet health insurance
- aspca pet insurance
Embrace
3 branded search terms
- cat insurance embrace
- dog insurance embrace
- embrace cat insurance
Other head-to-heads among pet insurance providers
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