Brandwave

How popular isLemonade?

In September 2026, people searched for Lemonade by name about 390,000 times in the United States, a 46.3% increase from the previous year. These searches made up 15.7% of all United States pet insurance provider searches, placing Lemonade second out of ten providers. When we asked both ChatGPT and Google AI Overviews about pet insurance providers, Lemonade appeared in three of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Lemonade is the second most searched of 10 competitors and the third most recommended in AI answers.

  1. TrupanionShare of searches 18.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. LemonadeShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. NationwideShare of searches 13.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  4. Pets BestShare of searches 12.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. SpotShare of searches 10.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top pet insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lemonade was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Lemonade is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pets Best1st
  2. ASPCA Pet Health Insurance2nd
  3. Lemonade3rd
  4. Trupanion4th
  5. Embrace5th
  6. AKC Pet Insurance6th
  7. Healthy Paws7th
  8. Spot8th
  9. Nationwide9th
  10. Fetch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pets Best5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASPCA Pet Health Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lemonade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Embrace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trupanion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Healthy Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nationwide1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AKC Pet Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fetch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which pet insurance providers compete with Lemonade?

Lemonade against pet insurance providers in the United States, by month

Share of searches by month for Trupanion, Lemonade, Nationwide, Pets Best, Spot, Embrace, Fetch, ASPCA Pet Health Insurance, Healthy Paws, AKC Pet Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthTrupanionLemonadeNationwidePets BestSpotEmbraceFetchASPCA Pet Health InsuranceHealthy PawsAKC Pet Insurance
Oct 202517%11.8%15.1%12.9%12.1%8%5.8%9.8%5.2%2.3%
Nov 202517.3%12%15.1%14.2%10.5%8%5.8%9.9%5.2%1.9%
Dec 202518.3%14.3%14.7%11.3%10.2%7.9%5.8%9.9%5.1%2.3%
Jan 202618.3%14.3%14.8%10.3%10%7.8%5.7%12.6%4.2%1.9%
Feb 202616.2%13.9%14.2%9.9%9.9%7.7%5.5%17%4%1.8%
Mar 202620.8%17.3%12.1%10.1%8.8%7.7%8.1%9.2%4.1%1.9%
Apr 202620.8%15.7%13.2%10.2%9.2%8.5%7.4%8.3%4.6%2.1%
May 202620.1%20%11.8%9.7%9.7%8.9%5.4%8.8%4%1.8%
Jun 202616.9%24.1%11.6%11.8%9.6%7.3%6.5%6.6%3.9%1.8%
Jul 202616.3%23.2%11.1%11.3%10.8%7%6.3%8.4%3.8%1.7%
Aug 202618.9%14.8%13.1%13.2%10.8%8.1%8.9%5.3%4.4%2.4%
Sep 202618.7%15.7%13.9%12.7%10.9%8.6%7.7%5.2%4.7%2.1%

  1. 1.Trupanion

    18.7%

    Held 1st. 133K estimated branded searches, -6.3% vs prior month. Share -0.2 points.

  2. 2.Lemonade

    15.7%

    Held 2nd. 111K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Nationwide

    13.9%

    Moved from 4th to 3rd. 98.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Pets Best

    12.7%

    Moved from 3rd to 4th. 90K estimated branded searches, -9.1% vs prior month. Share -0.5 points.

  5. 5.Spot

    10.9%

    Held 5th. 77.3K estimated branded searches, -4.6% vs prior month. Share +0.1 points.

  6. 6.Embrace

    8.6%

    Moved from 7th to 6th. 60.9K estimated branded searches, -0.15% vs prior month. Share +0.4 points.

  7. 7.Fetch

    7.7%

    Moved from 6th to 7th. 54.6K estimated branded searches, -17.8% vs prior month. Share -1.2 points.

  8. 8.ASPCA Pet Health Insurance

    5.2%

    Held 8th. 36.7K estimated branded searches, -7.6% vs prior month. Share -0.1 points.

  9. 9.Healthy Paws

    4.7%

    Held 9th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.AKC Pet Insurance

    2.1%

    Held 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare popularity between Lemonade and its closest rivals

Every comparison with Lemonade

19 comparisons

How has branded search demand for Lemonade changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lemonade in the United States rose from 267K to 390K.
  • Across the 12 months ending September 2026, Lemonade’s share of searches among pet insurance providers in the United States increased from 11.8% to 15.7%.
  • Across the 12 months ending September 2026, Lemonade’s share of searches among pet insurance providers in the United States peaked at 24.1% in June 2026 and was lowest at 11.8% in October 2025.
  • Across the 12 months ending September 2026, Lemonade rose from 5th to 2nd among pet insurance providers in the United States.

How did search popularity change for United States pet insurance providers in September 2026?

6 changes

  1. In September 2026, Nationwide overtook Pets Best to rank 3rd among pet insurance providers in the United States, with 13.9% of the searches.

  2. In September 2026, Lemonade gained share of searches among pet insurance providers in the United States, from 14.8% to 15.7%.

  3. In September 2026, Fetch lost share of searches among pet insurance providers in the United States, from 8.9% to 7.7%.

  4. In September 2026, Pets Best lost share of searches among pet insurance providers in the United States, from 13.2% to 12.7%.

  5. In September 2026, Embrace rose from 7th to 6th among pet insurance providers in the United States.

  6. Estimated monthly branded searches for ASPCA Pet Health Insurance in the United States fell 52.1% over 12 measured months, from 76.6K to 36.7K in September 2026.

How are Lemonade’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Lemonade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lemonade cat insurance
  • lemonade home insurance
  • lemonade insurance
  • lemonade pet insurance
  • lemonade renters insurance

Do you work for Lemonade? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Lemonade compete?

Lemonade is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home insurance brands6th of 83.4%Show ranking
Pet insurance providers2nd of 1015.7%Shown above
Renters insurance companies1st of 939.3%Show ranking
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